Basics of Branding for Tourism and Hospitality Business

Key elements of branding and marketing for independent hotels
Rating: 4.0 out of 5 (16 ratings)
777 students
Basics of Branding for Tourism and Hospitality Business
Rating: 4.0 out of 5 (16 ratings)
777 students
Fundamentals of Branding
What is Branding
How we create brands
What are key steps in developing brand
Components of Branding

Requirements

  • This is basic course, hence no prior experience required
Description

Branding often takes the form of a recognizable symbol to which consumers easily identify, such as a logo. Common examples include the Nike "swoosh," the golden arches of McDonald's and the apple used by Apple Computers.

Branding is a marketing practice that a company exhibits in creating its name, symbol or logo, and overall design that is readily identifiable as the company itself. It gives your business its characteristics and persona. ... Your brand is like the public face and personality of your company.

Here are four steps to building a successful brand.

  • Define how you want to be perceived. When your customers have finished using your product or service, how do you want them to describe their experience? ...

  • Organize your business based on this promise. ...

  • Communicate your promise. ...

  • Be consistent.

Learn elements in more details with this course

Who this course is for:
  • Hotel Staff
  • Hospitality Operations
  • Independent hotel owners
Course content
3 sections • 13 lectures • 59m total length
  • Introduction to Branding
    02:50
  • Understanding - Whats your Story
    08:06
  • Why we should brand for a specific market - are brand specific to market
    02:00
  • You need to understand your audience in order to create an engaging brand
    07:12
  • Root Your Brand in customer Insights
    07:55
  • Visual Branding and Connecting on Emotional Level
    06:12
  • Consistency in Brand Internal and External
    05:38
  • Empower your staff to enhance branding
    03:25
  • Customer Loyalty with Branded Items
    02:48
  • Building a Brand Story
    04:53
  • Menu in Branding
    01:42
  • 4 Keys Steps in Creating a Brand
    03:40
  • 4 steps to Independent hotel brand
    03:20

Instructor
Professional Hotel Management courses for career development
Hotel Management School Your learning Partner
  • 3.8 Instructor Rating
  • 559 Reviews
  • 31,652 Students
  • 24 Courses

Hotel management school was established a year ago by young and Professional Hoteliers having a combined experience of over 20 Years.

Instructors have worked in prestigious hotel chains such as Shangri-la, Intercontinental in Finance, Operations, Sales & marketing at Director Levels.

Classes were taught first in physical environment to test contents and take feedback from students. These recorded classes combine both separate recording classroom settings.

Course Content is being updated regularly and new topics are added continuously based on feedback from students.

If you have any feedback you can email us or message us to make the overall learning experience engaging and complete.