Basic to Advanced Search Engine Optimisation Expert by a CEO

In this session, we break down what SEO really is and why it matters in today’s digital world. From searching for salons to purchasing products - Google is our go to. This lecture explains how SEO helps websites show up in those searches.

You will learn:

What SEO = Search engine optimization

Why SEO is important for visibility

Everyday examples of how individuals use Google daily

The thought process behind ranking content organically

This lays the groundwork for what we will learn in classes to come.

This lecture covers two foundational elements of SEO: Keyword Research and Off-Page SEO.

First, you’ll learn how to find keywords that actually drive traffic using tools and filters. We’ll guide you on how to focus on high-search-volume, intent-driven keywords that match what users are really looking for.

Then, you’ll explore Off-Page SEO—strategies that go beyond your website. You'll discover how backlinks, social shares, and brand mentions help build trust with search engines like Google.

By the end of this session, you'll be equipped to find the right keywords and build authority online, helping your content rank better and reach more people.

In this lecture, we explore the growing field of Programmatic SEO—a powerful technique that uses automation and advanced tools to apply SEO across thousands of web pages.

You’ll learn how major platforms like MagicBricks and 99Acres dominate search results by creating SEO-friendly content at scale using structured templates, data, and logic.

This session covers:

• What Programmatic SEO is

• Why it’s essential for large-scale websites

• The tools and techniques required

• Real-world use cases and examples

By the end, you'll understand how companies automate SEO and how you can begin designing your own Programmatic SEO campaign.

In this lecture, we explore three key pillars of SEO—Schema Markup, CTR (Click-Through Rate), and the ever-evolving Google algorithm.

You’ll learn how structured data (schema) can help your content stand out on Google through rich snippets. We’ll also explain CTR in simple terms, why it matters, and how schema directly boosts it. Finally, we break down how Google’s algorithm works, what it looks for in a quality site, and how to stay ahead of search updates.

By the end of this session, you'll have a clear understanding of:

• How schema helps search engines read your site better

• How to increase your CTR with smart formatting

• How Google's algorithm ranks your content—and how to align with it

In this lecture, we explore how to use Quora as a strategic tool to build your online presence and credibility.

You’ll learn why Quora profiles rank quickly on Google, how community-driven answers offer more value than automated ones, and how you can use the platform to share knowledge, connect with your audience, and drive traffic to your website.

By the end of the session, you’ll know how to:

• Set up an SEO-optimized Quora profile

• Contribute thoughtful answers that attract views

• Build personal or brand authority through a trusted platform