Basic to Advanced Email Marketing and List Building

Now in this video, we're gonna be talking about some advanced, online business building steps. And we're going to do an overview right now about what we are going to be talking about for the next several videos, that you've probably already mastered the principles of affiliate marketing. And this is really the first step that your entryway into making money on line. And what you're doing in affiliate marketing, of course, is you are selecting an offer, you're going to one of the affiliate networks finding it and then you're promoting it on those places where people gather, to talk about their interest or to talk about their problem that you are providing a solution for them through the product that you are promoting. Now, there are a few other steps that if you can add on to your understanding of affiliate marketing, you are actually going to be able to build a more complete on line business, we're going to be talking about that in these videos. So what you'll need to do is to focus on these next steps and these these things that you're going to be adding on to the foundation that you already have. Those things are list building, joint ventures and product creation, if you don't know what those are, they sound intimidating, don't allow them to be, these are going to be just as natural as the principles that you learned in affiliate marketing, when you add them on, you are going to be able to increase your income. And when you add these things to your business, you are going to see your sales increase, you're going to be able to generate more consistent cash flow from your online business. Now, when we talk about list building, we are basically talking about managing your customers and prospects using email marketing, you probably purchased a course like this, or you might have purchased something online and you found out about it through email, and you are going to find out how to do this in this set of videos. Now this list building and email marketing, it is the most profitable and efficient way to make money online, you may have heard the expression that the money is in the list, well, you're gonna know how to build your own list so that you can email that list and you can generate additional income. Now in most of this advanced course most of what we're going to be talking about in this set of videos, we are going to focus on that process. But there are some other aspects that when you add them on, they will also increase your income. One of those things is product creation. And this is producing your own information product, either from scratch or with help from other marketers, we are going to talk about that in this course. Joint ventures: this is a great way for you to be able to get traffic to your offers that you create by working with others who are also product creators and other affiliate marketers inside of your market or niche. Now since you're going to benefit from email marketing and list building, probably we are going to focus the most we're going to start our discussion here we're gonna start our discussion about how you can start even as an affiliate marketer to build your own list and so that you can generate more income and more profit.

In this video, we're going to be talking about the first step in your doing email marketing or list building. Now you've probably received an email from time to time from other marketers and other entrepreneurs. And those emails come in a form that looks like this. When you see the email, it will look something like this. And if you scroll down at the bottom, you'll notice that you can either unsubscribe or change your contact details. These are emails that are being sent by an autoresponder company and what these, what these autoresponder companies do is they allow you to send email without fear of anyone ever accusing you of being a spammer. Because in order to send an email from an autoresponder company, you have to get permission from the receiver. And that's why autoresponder companies are important for you to use in terms of being able to market your business. One of the things that you don't want to do is to start emailing your customers or emailing prospects through email. Because, first of all, again, it would be difficult to prove that that person gave you permission. And this will actually, this email, if I sent it from this address, would probably end up in a spam folder, and you want your customers to be able to get your emails so that they can see what it is that you have to offer. It's for that reason that you're going to want to get your own autoresponder account so that you can send emails just like this. While there are several companies that marketers use, there are three primary companies that most internet marketers use in order to do email marketing what is called MailChimp. You want to be aware with MailChimp that even though it's free to start, they are not big fans of affiliate marketing. And there are times when you use MailChimp, you could run afoul of their terms of service, one marketing company are one autoresponder company that's friendly to internet marketers is GetResponse[http://stevenmschultz-dot-com/go/getresponse] and you'll actually see a number of large scale marketers using GetResponse[http://stevenmschultz-dot-com/go/getresponse]. It's a great company to use in order for you to use their tools to send  emails to your customers and prospects. It'll have everything that we need that we're gonna be talking about in this course. Another course another company is AWeber. They are also friendly, the internet marketers and understand how you do business, as well as the features that you need in order to start and run your online business. So in order to get started, one of the things that you'll need to do is you'll probably need to pick a company and again, either one of these companies are going to be good again. If you choose to use MailChimp. Remember that even though it's free and even though it's free to get started, there are going to be some times when you may be restricted in terms of the things that you want to do in your internet marketing business.

In this video, we are going to enter into one of the autoresponder company accounts, we're going to set up an email list. And we're going to set up a form where people can put their name and email address in order for them to become part of your customer database. But while you can certainly use any of the other autoresponder companies that we talked about in an earlier video, we are going to be working with GetResponse[http://stevenmschultz-dot-com/go/getresponse] for this course. So we're going to go into the Get Response Dashboard. And we're going to start by setting up a list there. Now that you've set up your account with GetResponse[http://stevenmschultz-dot-com/go/getresponse], what we are going to do is we're going to start by creating a campaign. And all we've got to do here, is there is a drop down menu here. And we are going to get started by, going to that drop down menu and then we're going to select, this link that says Create Campaign. And we're going to start there. So go ahead and click that link that says, Create Campaign. And then you're going to come to a space where you're going to name your campaign. Now, this name does have to be unique across all of the Get Response[http://stevenmschultz-dot-com/go/getresponse] customers, as well as all of their lists. So one of the things that I do in order to create a unique name is I will name it based on my niche, as well as the year as well as the month and then sometimes even the day. So in this particular case, if I'm going to be working with the internet marketing, and I'm going to be working, let's say in in February of 2021. And let's say I might be working at the 28 day. https://hobnobstore-dot-com/tools/sitemap

Okay, then this will give me an idea. And it'll also give me a little reference point as to when I actually created the list. And so I'm going to go ahead and click Create Campaign.

And what you're going to notice there is that this has already been successfully created. Now you may get a message that says that your list name has been taken, you might have to do another one. But if you pretty much use something like the system that I just showed you, you are going to be fine in terms of your name being available. Now you're going to see four spaces here, one where he talks about creating a newsletter, creating an autoresponder and editing campaign settings. For now, I'm not going to talk about creating a newsletter or creating an autoresponder, what I am going to do is I'm going to go into editing my campaign settings. So let's do that now. And when you come in, what you're going to want to do is to come to the Profile tab. And what I'm going to do here is I'm going to edit my campaign title, I'm going to call it something unique, I'm going to I'm going to write in a unique title based on what I know I'm going to be doing in terms of collecting names and email addresses for this list. Okay, so I have a unique name, I'm going to click save, then, they kind of want you to kind of put your list into a category, we can do that. And in this particular case, I'm going to say that I'm primarily focusing on education.

And then I'm going to go ahead and save that, I'm going to name I'm going to do my campaign description.

Okay, so I've got a little description there, I'm going to go ahead and click Save. Right, because it's going to be about those who want to learn how to make money online, I'm going to write that in there, whatever your particular market is, you can just write that in there into your campaign description. If you have a logo for your online company, you can put that there, all you're going to have to do is upload it, I'm going to skip that step. We're not going to do that right now. And we are going to go on to the next step. If you're just getting started, you can leave these default settings the way they are, you do want to have a confirmed opt in for those who subscribe by email or web subscriptions. And when you get more advanced, you may want to work without the confirmed opt in. But as you get started, it's best to use go ahead and use double opt in, you can actually have this message being sent by HTML. In other words, they're going to see images, instead of just a plain text email. But again, you can leave these default settings unless you have an idea of why you want to change them to either a custom URL, you can just let your confirmation page be hosted by GetResponse[http://stevenmschultz-dot-com/go/getresponse]. So we're going to leave those settings there. Now what we're going to do now is we're going to go back to this General tab here, put in any details that I'll need. But for the most part, I'm going to suggest that you leave the default settings in the General tab unless you have a reason to change them. Now if we completed that, we're going to now go to the next step.

And that next step is to create a webform. So we're going to go here, we're going to click Create New, and we're going to click that link in the Dashboard. And what we're going to do at this page is we're basically. Going to create a form where your customer or your prospect is going to, they're going to put their name and email address. And when they put it in there, it's going to automatically be stored at GetResponse[http://stevenmschultz-dot-com/go/getresponse] inside of a database of your names and email addresses. And it will prove that you have permission to send these, customers and prospects email. So what you're going to do is to pick one of these designs, maybe one of the ones that you feel is most or closest to what it is that you're going to be offering. And then when you do that, then you're just going to click,

and you're going to click Apply. And then that's going to give you the ability to work on this, if you want to make it larger, you can do that. And what you're going to do here is you're going to write in here, things that will entice your site visitor in order to come and  actually get what it is that you have to offer them, then we're going to be talking about that. In the next video, we're going to be talking about giving your site subscribers a bribe in order for you to get their name and email address. And this is what you're going to kind of fill in here, we do have to do this step before we talk about a bribe. So you'll know how to edit your form. And when you determine what your bribe is, you're going to write in here, something that will entice your visitors to want your bribe. But for now, what we're gonna do is we're just going to write in a line here, even though we know we're going to come back and change it. Okay, so I've written this in here. And again, we may come back and change this, once we determine what our bribe is, I'm going to click Apply. And then we basically have a forum where our users can actually sign up, if you want to work with that button to make it a little more centered.

And then what we want to do is we want to just click Next step, and that's going to bring us to a page where we're going to be looking at the list of choices here, we want to just leave the default settings the way they are. And click default thank you page, because that's what we're going to look. Now when you get to be more advanced, or you have a good idea of what you want to do with some of these other things, you can do them. But if you're just getting started, it's probably a good idea just to use the default settings, and to go forward. So basically, now we're going to do is we're going to go to the next step, we're just going to click Next step here. And that's going to bring us to this page. Now for purposes of this course, we're going to use this button that says GetResponse[http://stevenmschultz-dot-com/go/getresponse] is going to host our form. And we're going to go ahead and click Copy to Clipboard. And then we're going to have the URL that's actually going to be our form. We put that URL in our browser, we notice that our form comes up here. And now our customers now have a place to put their name and email address. And when they do that, they're going to be part of our database, you'll also notice that you can actually make changes and edits to the form where you have there, you can actually change the look and feel of this and that's not something that you like and make it into something that you like, and then you will then have a squeeze or autoresponder page in order to start collecting leads. Of course, to edit the form, we can just go back to the previous step and go back to the design phase. And then we can make it look exactly the way we want. But for the most part now we have a form that we like we have a form that we now can work with.

We have been talking about how you're going to get people to sign up for your email marketing list. And one of the ways that you do that is to create an email marketing bribe, and we're going to be talking about that, in particular, in this video. Now, in terms of creating an email bribe, you're really creating this. Now, in order to get people to exchange their name email address with you, you will need to give them some kind of incentive. In other words, they're not just going to give you their name and email address just to be on your subscriber list, you have to give them something that they feel like they need or that they want. Typically, what you're trying to do is to give them some kind of information that they want in order to solve a particular problem, or in order to accomplish a particular goal. Typically, if you do this, and you make it so that your bribe is irresistible, they will not even think about giving you their email address. So how do you create a bribe that is irresistible? Well, you want to give your subscriber, your potential subscriber, you want to promise them five concrete tips are typically someplace between five and 10, something that will be so attractive, that again, they will not hesitate in giving you their email address. Now, in terms of how you deliver those tips, you can record some audio, you can create a PDF document, or you can create a video and show them something specific, in terms of what they can do to accomplish the goal or to solve the problem that you want to help them to solve. And this bribe is enough, typically, to get them to give you their name and email address if you found the right audience. Now, in some cases, you can purchase an information product that's ready made for a bribe by picking up private label rights or resell rights products.https://hobnobstore-dot-com/tools/sitemap

Now, you will also want to make sure that the bribe comes in a form that your users will be able to easily consume it from their mobile device, or from their personal computer, you want to give them a sense of immediate satisfaction, you want to make sure that you give them something that they can consume it, as soon as they put their name and email address into your form. You also want to make sure that it's easy deliverable and downloadable. And you're going to need to put it inside of a zipped or compressed format. We'll show you what that means here in a minute. Now, assuming that you do not have or you're not using hosting of your own, you can get hosting from various sites on the web, and we're going to show you one called copy-dot-com. Now another way to deliver your bribe is to give them a video, and you can create a video on YouTube that is unlisted so that only the people that you give the link to will be able to see it, people will not be able to go to YouTube and search for it. So you can actually give your subscriber or your potential subscriber what you promised them by creating an informative video that will either show or demonstrate to them how they can accomplish their goal or solve their problem. And once you have the link to that deliverable, you can use it as the first message or part of the first message that you'll send your website visitors when they subscribe. And it's important to do this because you typically want them to go through that opt in process and the checkout or the check in process, where they have to confirm their email address so that when they confirm their email address, they will then get your bribe, they will get your deliverable. Now let's go through some of these basics on screen.

Now you may have noticed that the squeeze or autoresponder page has a very long URL. And if you were to give that to a customer or prospect, it might frighten them, or it might scare them off. And so what you want to do is you want to shorten that link and then give your customer or prospect, your shortened link. So I'm going to show you how to do that in this video. You'll see that this this URL is fairly long. And what we're going to do is we want to give our customer a shortened URL. So we're going to go to a site called Tiny URL. And it's actually a URL shortener, there are several of them out there, there's Bitly, and x.co, we you can use any one of them that you want. https://hobnobstore-dot-com/tools/sitemap In this particular case, we are going to go ahead and use Tiny URL, which you're going to find right here in your Google search. And all we're going to do of course, is we're going to take that URL, we're going to copy it, and then we're going to put it right inside of tiny URL. And in some cases, what you can do is, if you want to try to create something that's going to make a little sense, you can actually customize the link. So in this particular case, we're going to type in internet marketing three two zero one five and then we're going to make a tiny URL. Okay, and so our tiny URL is internet marketing three two zero one five. So all we've got to do now is we can then take this link, and we can use it around the web, we can use it in our emails, we can use it in some of the links that we present, and this is a lot better than showing people this particular link. And so as you go throughout this course, as you exercise the activities throughout the course you can use this URL to present your squeeze or autoresponder page.

Now in this video, we're going to be talking about sharing your autoresponder or your squeeze page, to the people that are going to be interested in having their problem solved or having the problem saw that your bribe actually speaks to. Now, when you do this, obviously, you are basically promoting and advertising your link. Now, this video is not about paid advertising, but it is about getting that link in front of the right people, people who, when they see that you are looking to solve your problem, they are going to want to opt in. Now you can do this free on social media sites. So in places like Facebook, and LinkedIn, now when you do that, what you want to do is you want to pay attention to groups, right? You want to pay attention to groups on Facebook, and LinkedIn, where there's an interest in your subject matter or where people have the problem that you're trying to solve. https://hobnobstore-dot-com/tools/sitemap Now, what's important about that is that of course, you are not necessarily looking to gather where the experts are, who are talking about the problem, where to gather, where people are going to be interested in having this problem solved. Right. Now another way to think about this, of course, is to share this on YouTube also. So you want to have videos that address the problem, and then you are going to provide a link that will give them a solution to that problem after the video someplace in the video where they can actually quit. Now, as I said, the objective is not necessarily to join the group of other people with your subject matter. So in other words, if you are looking to solve the problem of dog training, or let's say making money online, you don't necessarily want to join a group of experts on making money online, they're looking to share their expertise, you might want to look to be part of a group where people are looking for alternatives to, getting a job or alternatives to things that they are doing for income because they're going to be the most interested in what you have to offer. That doesn't mean that you can't be in places where experts are sharing information. But you don't want to be one voice among many, you want to be one voice among many that is sharing a solution to a problem. So think about where your bribe is going to make the most sense where your bribe is going to have the most impact. And that is where you want to share your link. You want to focus your attention on YouTube, on Facebook and on LinkedIn. Now obviously, you are going to have to have a video to share on YouTube. But you can definitely get in front of people who have the problem that your bribe solves.

In this video, I'm going to be showing you what happens when someone actually opts into your list. Now when you get people to see your page, they're going to see what you're offering, and they're going to decide that they want your bribe. Now, what happens is they're going to put their name and email address into the form on your page. And then they're going to be sent an email, asking them to confirm that you have given them permission to send them business or marketing related emails. Once they click the link in the confirmation email, then they're going to be officially part of your email database. Now, you will then be able to see their names and email addresses inside of their autoresponder account. And then you can begin to send them marketing emails. Now let's see this in action. Okay, now remember, we have already created our hidden URL. Okay, tinyurl-dot-com, internet marketing 320125. And so now we're going to do, we're just going to put this in our browser as if we were going to be one of your perspectives. So we now come to your optin page, what we're going to do now is we're going to type in our email address. And now that we have it, we're just going to click Sign Up Here. So now you see what's going to happen, what your customers actually going to see, they're going to see this that says that they're going to have a confirmation what they are about to do. So now what we want to do is we want to just as we were our customer, we want to go to our email box, to look for confirmation. And you're gonna see there that there's a confirmation there. https://hobnobstore-dot-com/tools/sitemap Right. So this is where you want to be aware of what your list is going to be titled, because this is what your customer is actually going to see. So you want to be aware of this, you may want to title your list something different so that when they see it, they'll see something that may look slightly more professional, they're going to click on this on the inside, they're now going to click Confirm Subscription. Right, so you want them to click Confirm subscription. And then they're going to be thanked for subscribing. Okay, so now once they become part of your list, let's take a look at what's actually happening inside of GetResponse[http://stevenmschultz-dot-com/go/getresponse]. So we now have one person inside of our list and GetResponse[http://stevenmschultz-dot-com/go/getresponse], the one that we set up, there is Thomas Duncan, there's their email address. And that's where they're signed up. So now we actually have one person that's going to start getting emails from us from from our GetResponse[http://stevenmschultz-dot-com/go/getresponse] account. So that's really what is happening on the inside. What also happened you remember, we set up a message sending out this link where we can have our bribe actually sent. Now we didn't spend a lot of time writing the message, you can be a little more formal, but basically now your customer has access to the link, where they're going to get the bribe that you sent to them. And you've placed the link inside of there, this link is now inside of their email, and you have given them valuable information, you can now begin to email them about other things. So now when I click that link inside of the email, there is the bribe. Right? That's the one that we set up inside of our free hosting. And it is now downloadable. So all the person has to do is click Save, and they can save the new document to their hard drive. So now you have delivered your bribe. And you have actually done your marketing to these people. And you now have them on your list. So that is what happens when someone opts into your list and you actually deliver the bribe to them.

Now that you know how to get people onto your list, you know what's happening, you probably want to know Well, now what kind of marketing emails can I send? what's going to work best that will help me to make more money online. Now, when you do this, you are going to want to look at, in particular, when someone is part of your email database, you can really send two different kinds of emails. Now, one is called a broadcast email. And this is an email which you will write, and you'll send to all subscribers at the same time. So in other words, if I decide today, that I have a special message for all of my subscribers, then I can decide to send that email and write it today and send it today, I can decide also to send it to a segment of my subscribers. So basically, it is one that I decide and I write, and I decide to send today or right now. Now, the other kind of email is called an autoresponder email, or a sequence email. This is one that you're going to write ahead of time, I'm just going to have it set up to be sent to all of your subscribers, according to the day that they signed up. https://hobnobstore-dot-com/tools/sitemap So in other words, if someone does signed up on a Wednesday, and then they get the email, they'll get the first email on Wednesday, they'll get the second one on Thursday, we'll get the third one on Friday. So these emails are emails that you have set up ahead of time, they're scheduled, and they go out based on the day that the person actually becomes part of your list. Now, it's fair to mention that most marketers who make a lot of money using email marketing, they use broadcast emails, and they use them when they want to market new products, or they want to market affiliate products. In other words, whenever they want to sell, they use, broadcast emails, because you'll probably find that there are going to be product launches that you want to promote and other affiliates. And they won't be such, that you can actually put them in sequence ahead of time, you will then need to write a broadcast email to tell your subscribers about something great that you have to show them. And you will write that email and send it out as is. Now when you want to provide education and value. Typically, you want to set those up ahead of time you want those to go out on a regular basis. So in other words, if you want someone to get education every single Thursday, you can set up your email sequence to make sure that people are getting a Thursday email with lots of value. Okay, and so you can actually do that with your autoresponder emails. Now what I'm going to do is, I'm going to show you how to send both kinds of emails right now, inside of GetResponse[http://stevenmschultz-dot-com/go/getresponse]. I am now inside of GetResponse[http://stevenmschultz-dot-com/go/getresponse] and remember, I can send two kinds of emails. So when I look at GetResponse[http://stevenmschultz-dot-com/go/getresponse], a broadcast email in GetResponse[http://stevenmschultz-dot-com/go/getresponse] is actually called a newsletter. That is what they call it, you're going to find it to be called different things inside of different autoresponder systems. But a broadcast email or the one that I send on a spur of the moment or today is called a newsletter. In order to create a sequence of emails, I will create an autoresponder, in order to keep track of and in order to manage those emails that I send ahead of time, I can go to the area where I can manage my autoresponders. So let's take a look at managing autoresponders. And right away, you should see something familiar. Remember how we saw this email that came out, as soon as the person joined my list, you'll notice that this is going to be sent any day of the week that a person signs up for our list. You can set up emails like that to be sent automatically whenever you decide to send an email or whenever this person decides to become part of your list. These are emails again, they are autoresponder they will come to the user regardless of who they are when they sign up. Now what happens if I decide to create a newsletter? Let's find out. Okay, so what I've done is I have tapped out an email for my subscribers that I'm going to be sending on a broadcast. So as soon as I send this, they're going to receive it doesn't matter when they signed up for my list. They're going to receive it as soon as I send it. Now what I'm going to do here, remember and you might remember this from a previous video is I'm also going to make sure that to copy this or I might have to do this another way I had just hit Ctrl C I'm going to make a plain text version of this. So I'm also going to make sure that this is in the plain text area of GetResponse,[http://stevenmschultz-dot-com/go/getresponse] they do have a feature where you can wrap long lines you don't necessarily have to do that but that's just something that I'll tend to do. And then now I know that the email is both inside of the HTML, it's also inside of the plain text and it is now ready to be sent as a broadcast email. So I'm just going to click next step. Now GetResponse[http://stevenmschultz-dot-com/go/getresponse] is going to give me the ability to either send this email immediately and everybody's going to get it right now or I can set it maybe a couple of hours ahead or even Get Responsible allow me to set it three days ahead. But now remember, this is different from an autoresponder email because I determined at this point when my when all receivers are going to get this email. Okay, if you want to do things on social media with the email, you can do that. But for the most part, this email is now ready to go. I'm going to send it immediately and I'm going to hit the publish button. Okay, GetResponse[http://stevenmschultz-dot-com/go/getresponse] is now telling me that my email has been sent according to my settings. Now one more thing to note on autoresponder emails, I mentioned that one thing that you can do, is you can send autoresponder emails on a certain day and if you're going to educate. This is one of the ways that you will be able to know when your subscribers are going to get your educational emails, because one of the questions that often comes up is well, if I send an autoresponder email and I send it based on when the person signs up, how will I know when I will send a broadcast email, so they're not getting two on the same day and causing them to unsubscribe? Well, one of the ways that you can work around that is that once you've actually signed someone up, if you're going to send educational emails, you can send them on the same day of the week. At the same time. It's also build trust with your,  subscribers, with your buyers, because they'll know when to expect your emails, they'll know when you're going to be giving them value and it's a great way for you to be able to segment or organize your marketing so that you will be able to do both, you'll be able to give value and you will be able to send marketing emails.

Now in this video, we're gonna be discussing the content of your emails, and want to talk about that content and what you're going to be putting in your emails before you actually start sending affiliate offers and offering products for them to buy. And it's important to think about this in a couple of different ways. And we want to go through that here in this video. Now, when you choose to send out marketing emails, one of the things you're going to have to just really take seriously is making sure that you're providing value to your subscribers, you really do want them to say subscribe. If you only send sales or marketing emails, your subscribers are likely to get tired, you are just going to be another voice in the crowd, you're going to be just like everybody else. And eventually, when they get tired of of marketing emails, they're going to unsubscribe. https://hobnobstore-dot-com/tools/sitemap And that is not what you want to go through all the trouble of building an email list for, now, one of the questions that new marketers often ask is whether or not to send emails every single day, or even more than that. And there is not necessarily any right or wrong answer. This is often going to depends on how your subscriber list really responds to your email. Now, what's most important about when you are sending emails prior to generating a sale, or prior to sending offers is that you are consistent. If you're going to send out an email every day, make sure you're sending out email every day, make sure that you're doing it around the same time every day, making sure that your subscribers are used to your pattern, so that they open your email when you get it is going to be important. But then let's just go back to this idea of content. Make sure that you're giving your subscribers value, if they signed up for your list to solve a specific problem, whether it's in their life or in their business, make sure that you are continually, continually, giving them opportunities to share with you what it is that they're having problems with, so that you can continue to solve those kinds of problems. It's very important again, so that you maintain the list that you work so hard to build every subscriber is really worth a considerable amount of profit to you if you make sure that they're getting value from being a part of your subscriber list.

Now in this video, we actually want to discuss when you're going to be ready to actually start sending marketing emails to your subscriber list, you are ready to start either offering affiliate products or maybe you have a product of your own that you would like to offer. Regardless, there is going to be a point in time in which you have given your subscribers as much information and education as you are ready to give them and now it's time for them to have the opportunity to participate with you by looking at an offer that you have for them. So now, hen you do this, one of the things that you're going to want to think about here, is that when, you make money with your subscriber list, by sending affiliate offers, now, we actually do have a resource section for some great products for you to become an affiliate in order to send to your list. But now, it is one of the best ways to actually profit from your subscriber list to profit from your efforts in marketing online. https://hobnobstore-dot-com/tools/sitemap Because, once you have either generated the sale or once you have actually gotten someone to opt into your list, this is direct traffic to your offer. So now, when you do this, you will want to write your emails with your subscribers in mind, and you want to talk to them about how they're going to benefit from looking at the affiliate offer. In other words, you don't want to talk a lot about all of the various features of the  item or of the offer, you don't want to talk about how wonderful it is what you really want to talk about to the subscribers is them they're thinking about themselves, you want to make sure that you let them know that it's all about them and how they're going to benefit. And you want them to have the understanding that what they really want. If they click the link in your in your email, they're going to actually get that benefit when they follow through. One of the things you want to pay attention to is getting your subscribers to open your email. And you're going to do that by making sure that you have an attention grabbing headline, it's probably the the most important part of your email, you want to make sure that your headline literally grabs them by the throat, and really gets them to take a look at your email so that they can't resist taking a look at it. So if your subscribers never open your email, well, they'll never get a chance to see your message. So the first part of it is you've got to get their attention. And of course, some of this really comes to knowing your subscribers. And you're going to be doing that as you as you get them onto your list. And as you interact with them. And as you send them an email and they email you back, you're gonna start to get a feel for what they're like. And you want to make sure that headline really speaks to them, and really gets them anticipated and excited about opening that email. Now once they've opened that email, your job, in the email is to build their anticipation, and get them to click the link. So you want to again, talk about how they're going to benefit, not again, you don't want to talk about the product. You want to talk about them and how they're going to benefit how they're going to solve their problems once they click that link. And of course, as you do this, you're going to want to make sure that you use some basic statistics inside of your autoresponder account to find out how many people are opening your email. So if you have a list of 100 people, and you have a specific headline you use Well, you want to know how many people responded to that headline, you want to know then once people opened your email, well, how many people found your message appealing enough, in order to click your link. The reason that you want to look at those things is because this is going to help you to improve with your next marketing email. It's very important that you read those statistics. And you may not want to, if you're just getting started, and maybe you might feel as if Wow, this didn't go as well as I would have liked it to go. Well, that is really how you're going to want to improve. So do make sure that you look at those statistics, test, track and tweak your emails to make sure that you're getting good open rates and that you're getting good response once they've actually opened your email. marketing to your subscriber list is not going to necessarily be easy, but yet if you will focus on your statistics, focus on providing them a benefit and focus on getting them to open an email with an attention throw grabbing email. You will see success in your marketing by email, to your subscribers.

In this video, we're going to be discussing what to do to keep your customer messages organized. 

One of the best ways to be effective in your list building and your email marketing is to make sure that you're sending emails to buyers that are different from those who have not yet purchased from you.

In other words. You want to treat those two groups of people differently. Starting with the people who have already spent money. You will want to make sure that you reward them in some way or you speak to them in such a way that you let them know and acknowledge that you appreciate the fact that they have already purchased from you. To be able to do this, you will be using a feature that is inside of most autoresponder companies. It is inside of Get Response[http://stevenmschultz-dot-com/go/getresponse] and it is inside of companies like AWeber. You will be using what is called email automation. This feature will help you treat both buyers and prospects differently. When someone buys a product from you, through one of your links. You will want to add them to a different subscriber list. One of the ways you can do this is to create a fantastic bonus or an additional incentive for your buyers to sign up to get them on a new list. And when they sign up to this new list, they're going to be taken off of the prospect list. So what this does is it keeps your subscribers from unsubscribing when they start to find your messages to be irrelevant. Again, you want to make sure that you are talking in different ways to different kinds of subscribers who are on your email list. https://hobnobstore-dot-com/tools/sitemap

Let's take a look at how to do this. So inside of Get Response.[http://stevenmschultz-dot-com/go/getresponse] You're going to see a link that says. automation. Go ahead and click that link from your dashboard when you're inside of the list that you are working on. So, if you're in Get Response[http://stevenmschultz-dot-com/go/getresponse], and you're following along, go ahead and click the automation link. And then when you see this page, and you see automation rules, it may seem a little intimidating, but you shouldn't let that be a problem. What you're going to do here is very basic and very simple. You are in a list that you want people to be subscribed to. And all you're saying is that when someone is subscribed to your new list, or when they opt into your your list by getting your bonus, you want to make sure that they are removed from another list. It's really that simple. All automation does is to remove someone from one list, and it puts them on another list when they become part of that new list. You can experiment and play with this in all kinds of different ways. Also, Get Response[http://stevenmschultz-dot-com/go/getresponse] has some other ways to do that. You can obviously do that upon a sale from one of your links. And if you are a little more advanced, you can go ahead and do that. But, basically you want to have them added to a list. And then have them removed from your prospects list. It pretty much is that simple. And that will allow you to send two different kinds of emails, targeting two different kinds of subscribers and it will allow you to generate more sales and keep more people subscribed.

In this video, we are going to discuss what you will be doing when you start making sales from your email marketing. First of all lets talk about the frequency of your emails, something we talked about in a previous video. The frequency is going to be less important than the value that you provide in each email. So its important that when you send an offer, you should be thinking about the people who are on your subscriber list and talk to them directly, as if you are speaking directly to them one on one. You want to make sure that they are getting the ultimate value from being one of your subscribers. So that when you show them an offer, you're really showing them something that's really going to benefit them based on what you know about them. As you keep your subscribers in mind, you may ask yourself. Am I sending too many affiliate offers? or, Am I sending too many marketing emails? This will be less important when you really have the best interest of your buyers and subscribers in mind. So, for example, in some weeks if your buyers really benefit from two or three offers, then you might want to consider sending those offers to them. Again, ask yourself, will my buyers benefit from this offer? If they won't benefit, even if it is a lucrative affiliate promotion, you should consider not sending an marketing email about the offer. Because, again, you are doing business with your subscribers and you want them to feel as if you have their best interests in mind. There should always be a healthy mix of education, personal connection, and beneficial marketing in your emails, you want them to know that you are relating directly to them, that they know you, because people buy from those they know, like, and trust. So you got to take some of your emails and make that personal connection. Let them know you. Let them know who you are as a marketer and an entrepreneur. Let them know about your journey in internet marketing. You want to make sure that you're connecting. So consider it making sure you've got a mix of education, personal connection, and marketing, making sure that they like you and know who you are as they go through their email. https://hobnobstore-dot-com/tools/sitemap Just remember, this is very simple, you get people to trust you by keeping their best interest in mind. When you send emails, they'll be able to tell when you are actually giving them an offer. If the offer that you're sending. Either an affiliate offer or one that you've created, and it has nothing to do, or relates to, why they signed up for your list, then you're are probably going to lose them. But if you can send out offers and education and webinars and links to articles and things that really tell them that you understood why they signed up your subscriber list, those people are going to begin to trust you. And when you send out an affiliate offer, when you have their best interest in mind, they are going to open your emails and they're going to be looking to buy from you again. Trust is very important when you are marketing. One other thing you may want to do is to survey your subscribers, ask them what they need, send them to a survey or just ask them to email you back if your list is small enough. Have them tell you what it is that they could really benefit from. Something that they don't know or, are not sure of. Something they're really struggling with. Because this is the best way to create and find affiliate offers to fill your subscribers needs and wants. Find out what your subscribers really, truly wants, and what they need. You're going to generate more opens on your promotional emails. In other words. This means more people are going to see your email, because they trust you. And they're going to open it. And they're going to click your links again, because you have established that kind of trust. So as you can see, email marketing after the sale, after you started generating sales, is just as important to continue to build a relationship with your subscribers. That you continue to build your business around generating things that will be in the best interest of those people. And then you will see your business. And sales. And profits grow as an affiliate or even as a product creator and email marketer.

Now in this video we want to discuss finding follow up offers. Now, obviously, you have been generating profit, perhaps on your first affiliate offer, or maybe product offer. But now what you need to do is find the next offer, that's going to be in the best interest of your subscriber list. So you need to be finding follow up offers. Now, obviously in the resource area, there are follow up offers that you can use to promote to your subscriber list, all you have to do is to become an affiliate, and you will be able to promote those offers to your list. So make sure that you are looking in the resource area of this course. Now in general, you want to make sure that the affiliate promotions that you do, are good offers and they don't destroy the trust of your buyer. So, you don't want to send an affiliate offer that you don't think is going to really benefit them or is going to cause them to either want to refund and look at you in a different light. You want to make sure that when you send your subscribers to an offer, that it makes you look good. Now. If the affiliate has prepared bonuses for you in advance. This is a good offer to promote typically, because if the affiliate goes through the trouble of helping you to actually sell. Now. Provided. It's a great product, it's really going to benefit your subscriber list. So, an affiliate that goes to the trouble of giving you the opportunity to use bonuses on their behalf. This is going to be a good offer. And typically, that's going to help you to make more sales. And often an affiliate or a vendor, they will give you selling tools. And you always want to look for the selling tools, because typically they'll have a proven email. And we call those swipes in the industry. And you can use those swipes because you can literally swipe them off the page. And you can put them inside of your email. And you can have a good offer to promote. https://hobnobstore-dot-com/tools/sitemap Often an affiliate or vendor, they're going to give you selling tools. And this will include banners, sales pages, and marketing emails. And you can use those marketing emails in your own campaigns because they will actually help you to sell the product better. So this is a good indication when you're looking for a follow up offer, when an affiliate gives you these kinds of tools that hey, these are going to do well with your subscriber list when you send it out. And when you use these things, make sure that you use them in your own style. So if you get a marketing email or swipe, you don't necessarily want to take it as it is. You want to use it as a template. And that means that you want to tailor it based on things that you've said in the past. And you want to add in your own style and your own way of communicating with the people who are on your subscriber list because that is what they're looking for. They're looking for that kind of interaction with you. So again, make sure that it's a good offer, make sure that it's really going to benefit your your subscriber list. But then once you've done that, start looking for those those affiliate offers that have those tools, because those tools are actually going to help you to convert those subscribers into buyers when they open up your email.

Now in this video, we're gonna be talking about increasing your sales with bonuses. Now. When you are offering your affiliate products and you're promoting other products to your subscriber list, one of the ways that you can entice your subscribers to buy them is by offering them bonus products. Giving them something extra. Giving them something on top of what they're buying, so that they'll get more enjoyment out of their purchase. Now. If you're wondering, where can I get bonus products, and, if you don't want to create them yourself. You can purchase additional private label rights products or master resell rights products. And typically there are a number of them that are specifically made and packaged and already zipped up just for this purpose. Now. The most important thing is not necessarily how you package them or what they are. The most important thing about offering bonuses is to make sure they are directly relevant to the affiliate offer. Now, one of the things that you want to think about when offering the bonus is. Of course. Making sure that it looks like something that will help them to get more enjoyment. Something that will help them to use it faster or use it better. https://hobnobstore-dot-com/tools/sitemap So think about that when you're selecting a proper bonus. Now to deliver that bonus, you're going to use a squeeze page or autoresponder page and ask your buyer to opt in to get the bonus. So in other words. When they actually get their bonuses or the way they're going to get their bonuses. You are going to actually have them send their receipt to you that you're going to send them a link to opt in order to get your bonus. Now. This way, again, you're going to be managing your list. You're going to be managing it efficiently and appropriately. So when someone buys that new product. They're going to be taken off your prospect list. And they're going to be placed on to your buyers list. And of course. Depending on how you want to organize, you will have more information that will help you to market to them. So you can continually segment your list. You can be more and more sophisticated. Or you can keep it really simple by keeping in between those who buy and those who don't buy. Now, the most important thing again, when selecting a bonus, making sure that it's relevant. Make sure that you get the buyer to opt in. In order to get it.

Now in this video, we're going to be discussing creating your own follow up offers, because in some cases, there aren't going to be appropriate affiliate offers for you in order to promote. Now one of the best ways to grow your list is to create your own follow up offers. And the reason is because you will then have an offer that other affiliates can promote to their list. So think about this. In the same way that you will be promoting affiliate offers, people will be able to promote your offer. That means that you will be able to leverage  the traffic and the subscriber list of other marketers. Now. If you don't want to create a product of your own from scratch, you can purchase a product with private label or resell rights. Make sure you check the resource area of this course for great suggestions on private label rights and resell rights products that you can use in order to create your own product offer. Now one of the things that you want to think about is. That this means. https://hobnobstore-dot-com/tools/sitemap You can get new customers by doing a product launch yourself. And you'll be promoting your launch in places online where your customers and prospects gather. So you'll be able to literally get people who are interested in a brand new offering that you will be doing and you'll be doing that with a product that basically is created by another marketer. So you don't have to create it yourself. You'll just be able to launch it as if it is yours. Now of course. Every person that buys that product will be placed on your buyers list. You want to make sure that that process happens. And at the same time. You are going to want to use your autoresponder automation to make sure to remove that person from your prospects subscriber list. So creating your own product offer or follow up offer is a great way to build your list and to be able to leverage the list of other people by giving them the opportunity to promote your product as an affiliate. So again. Make sure you're looking in the resource area for great opportunities and great suggestions on private label rights and resell rights products that you can use as your own to create your own follow up offer.

Now if you follow the logic. You understand the value of product creation is that, other affiliates can promote your product and bring more people to become part of your list through the buying process. But, you may not be comfortable using another product that has private label rights or resell rights. And you might feel as if, you're going to have your name on it, you want to actually do it yourself. You want to create the product yourself, but you may be a little intimidated by the process. And that's natural. Most people, when they start internet marketing, they're intimidated by the product creation process. They think maybe they don't know enough to create information that people want to buy. I want to set you at ease when you start to think about this way. If you know the problems and questions that people have in your niche, you can create products to address them. It's really as simple as understanding what people really are struggling with, and making sure that you go through the process of getting them the information that they need to accomplish their goals. To reach more objectives and to solve the problems that they have. Now, what some marketers do is. They will just hire another marketer to create create ebooks. Or create audios. Or video courses. They will find these people on freelance sites such as Elance, and oDesk. And there are all kinds of freelance sites where people will literally create the products for you. And they will allow you to put your own name on it. https://hobnobstore-dot-com/tools/sitemap Now. Of course. Other marketers, they will actually do the product themselves. And the way that they do it is they bring in other experts to address each subjects and they interview them. Sometimes they will interview them on a video. Sometimes they will interview them on audio. But they are bringing in these experts and getting them to basically give their advice and many entrepreneurs love this opportunity, to be before an audience because it allows them to demonstrate their expertise. It allows them to get exposure to another market that they wouldn't have gotten exposure to otherwise. And then this allows you to have and deliver valuable information to those buyers, as well as, your subscribers. Now. It's a good practice for you to get used to. Right now. At the beginning. When you're starting to create products and that is outsourcing. And two of the things that you want to make sure that you outsource, in the very beginning. Are the copywriting. And the graphics and the sales pages. All of those things, typically, can be done by experts to make your product attractive and sellable look. People buy packaging. And if your product is packaged appropriately, you've taken the time to make a great product. And you're going to take the time and make sure your packaging is great. You can have a successful product that you create. And of course, the more products that you create. The more affiliates you will have the chance to have promote your product. It's really that simple. It is a numbers game. And then you will have gained more subscribers and more customers. So don't be intimidated by product creation. If you're ready to undertake this challenge. Just make sure that you create something that addresses the problems and concerns of your subscribers. And the people that you know that are in your niche. So. Deliver high quality information. Make sure your product is packaged correctly. Take the time to outsource those tasks to make sure that the packaging is great copywriting and sales pages and graphics and you are going to have your own successful product that will attract other affiliates.

Now in this video, we're gonna be talking about an effective traffic method that's going to help you to build your list. Joint ventures. Now. Joint ventures are similar to having affiliates. And they're just as effective. If you think about affiliates as leveraging the subscriber list of other people. Well, in a joint venture, what you're doing is, you and someone else and another marketer, you are sharing the responsibility in creating and launching a product. And when you do that, you are going to be able to easily create a product, maybe if you don't have some of the experience and some of the areas that you feel that your weekend, or, you can't get it to market fast, you can work with someone else, and you can get the product to market faster. https://hobnobstore-dot-com/tools/sitemap And you'll be able to create a high quality product using their gifts and talents and abilities. And most importantly, each customer from a joint venture can add a new customer and prospect to your subscriber list. So think about this, when the joint venture partner brings their customers, you're going to have access and they're going to be your new customer as you create the product with your partner. Now. The secret to joint ventures. If there is one, is to build relationships. And of course, that means that there really is no secret. Building relationships with other marketers at all levels. You want to start building relationships with those who are further along, you want to start building relationships with those who are coming along at the same time you are and those who are coming along behind you because you never know when someone's going to have a great idea that you are going to want to participate in or when you have skills and gifts that you can add to a project and a joint venture is a great way to combine efforts and get the leverage of people's work and experience. Now there's several ways to do joint ventures. So they help you to get more people onto your list. Now. Let's think about this. One of the ways that new marketers often share the responsibility of product creation is to add a bonus to someone who is creating a new product. And what you would do in this case, is you would ask the marketer, who is  launching a product, to allow you to make your product available for free on their download page. Now. This helps the marketer, because, they're going to be able to offer a fantastic bonus to their customer. And it's going to give their customer an additional incentive to buy their product. It's going to help you because, in order to get the product, what are you going to do, you're going to, make them opt in, in order to get it. Now. One tip that makes this particular joint venture strategy effective is to make sure that you have an attractive graphic, created for your buyers to click on in order to get your optin page. Now you can have this kind of graphic easily outsourced on a site like Fiverr. This is a great way again, to leverage the work of other people. You don't want to try to create graphics. You want to make sure you're building your relationships, creating great products and doing great marketing. So jayvees can be an excellent way of building your list, especially if you do it this way.

You may be asking the question. What if you were to use a website in order to build your list. Now. Obviously, throughout this course, you have seen a very easy method of list building. And creating an online income, which really did not require you to have or use a website, and you can certainly use that method, and you will be perfectly fine. Now. Everything that we discussed about list building will work just as well, if not better, if you have your own hosting and your own website. Now, several of the processes that we've gone over will be easier and provide more continuity for your customers if you use a website in order to communicate with them. https://hobnobstore-dot-com/tools/sitemap Now, there are several. Probably many, free website building platforms you can use that don't require hosting, you can go to wordpress-dot-com or blogger-dot-com, or Wix or any of those platforms in order to build your website. Now, most marketers tend to get their own hosting space, and they use WordPress as their website builder. Now, if you aren't technical, and all of that seems to be overwhelming. Each of the steps we're going to be talking about in the next few videos can be completed by someone on the Fiverr website. These things can be outsourced and they can be outsourced, inexpensively. So don't be overwhelmed by them. If you don't feel as if you want to do them or they seem to be too complicated or they stop you from progressing. Look. Just send them over to someone else to do them. And then you reap the benefit. There's no reason for you to have to do anything that will keep you from moving in your online marketing business.

In this video, we're going to be talking about outsourcing on Fiverr and other sites. And obviously, we have been talking about that for a few videos. So let's take a look at what that would actually mean. You are now looking at the website Fiverr. And there are a number of services that you can have done by service providers for $5. And it is probably your starting place, when you have a small task that you want to have done, you will want to check here in Fiverr to see if it is something that you can actually have done. Before, in one case, we talked about the fact that you can have a graphic done, you can have your website installed, there are a number of things that you can have done. You can see here we have typed in WordPress installed and there are people who can solve just about any problem with WordPress, they're willing to do this for $5. https://hobnobstore-dot-com/tools/sitemap The key and using Fiverr is to make sure that you're getting someone who is highly recommended, and who has already completed various jobs and done a great job at it. And again, it's just like any other rating system, you want to find people with high ratings who can get the job done within a reasonable period of time for you. And just about any service that you want, you want to go here, you want to put your service inside of the search bar, and then you'll want to look for the person who has the highest rating and then go with that person. Now if you want to move from, you don't want to have your service done on Fiverr. Or maybe it's something that just requires a little more sophistication, you can use a site like Elance. To find a find a freelancer, you can also use oDesk, very same kind of service, as well as, you can use the warrior forum that does various tasks, if you go inside of one of the subforums warriors for hire, and you can find people that actually will able be to complete your task for your marketing business. So when you start thinking about tasks that you find that are too complicated, remember start first with fiber, then go to the other sites to see if it is something that you can have done. Anything that you can have done that is not marketing related, that doesn't really require your, your expertise. These are the kinds of things that you want to start thinking about outsourcing here at the very beginning.

Now in this video, we're just going to discuss a brief step. Obviously, if you're going to have a website, you are going to need a domain name. And we'll just show you how to do that briefly. In case you haven't done this before. Obviously, there are a number of places where you can get a domain name. Most marketers will be using either the website namecheap-dot-com, or they'll use GoDaddy. Both of these companies are used to internet marketers. https://hobnobstore-dot-com/tools/sitemap And their setup is fairly easy once you actually purchase hosting. So once you know what your domain name is, if you want to name it, something around your niche, or if you want to brand it around yourself, you can do that, of course, when possible, you want to get a -dot-com if you can, otherwise, it's pretty simple process. You're going to need to buy a domain name, get your account set up. And then once you've done that, you'll be ready to go on to the next step.

Now in this video, we're going to go through the next step in building your website, you are going to want to purchase your own hosting account. And that's a fairly simple process, I'm going to show you two companies that a number of internet marketers use. However, you can use whatever company that you feel most comfortable with. But these are two companies that probably the bulk of internet marketers are going to be using in one way or another. https://hobnobstore-dot-com/tools/sitemap Now you are going to see a number of marketers using Hostgator. And it's fairly simple to get an account started, I'm just going to go ahead and sign up for an account. And if you're only going to have one website, you can always come back and expand, there's no need to go and get reseller or VPS, or any of those things yet, until you have more websites. And when you get started, you can just go ahead and get your basic hosting account from Hostgator. A number of marketers will also use Bluehost[http://stevenmschultz-dot-com/go/bluehost], the prices are comparable, you might be tempted to use someplace like GoDaddy or Namecheap, because you got your domain names there. But it's recommended that you use a different company for your domain name that you do for your hosting. So that is why we are showing you both Hostgator and Bluehost[http://stevenmschultz-dot-com/go/bluehost] as opposed to the other two companies, GoDaddy and Namecheap, both of which will sell hosting. But again, make sure that if you possibly can, use different company for your hosting, and for your website, because when there's a problem, you want to be able to isolate that problem. And it's easy to isolate the problem when you have those two sources in different places.

Now in this video, we are going to connect our hosting and domain name. And it's very brief process, but it is one that you want to take note of. Once again,  I would suggest that if this is something that you just don't want to do, consider having this outsourced either on Fiverr or consider having it outsourced on Elance, or oDesk. So if the process is a little too technical, you don't want to do it, just have the process outsourced. With that being said, let's go ahead and take a look. Now when you work with a company like Hostgator, they're going to give you some account information about name servers, right now, in this particular case, these two name servers are going to be unique. And what you're going to do with these name servers is you're going to go over to your domain name, and you're going to use these name servers as the information, you're probably going to get it in an email. And you're going to connect your domain name with the name servers at your hosting account. So what you're going to do, and I'm going to take a look over here in GoDaddy. https://hobnobstore-dot-com/tools/sitemap And this is an actual domain name. So what you would do is you'd go inside of the name servers area. Now this particular case, it's already got some name servers in there. But if we wanted to change it, we click Manage. And then we basically type in custom name servers. And we put in that information that we got here from Hostgator, right, which is likely in an email, or likely someplace on your dashboard inside of Hostgator. You're going to put this information in here, add your name servers, and then it's going to take or it could take up to 24 to 48 hours, that's what they typically say. And it could be shorter. So you want to be checking back and forth to make sure that your your hosting account and your domain name are connected, but you'll need to give it some time it's not going to happen instantaneously, it typically is going to take a little while. So once you've done that, then you will have your domain name set. And you will then have your hosting ready to go and you will already then to build your website.

So in this video, we are going to go through a brief process of showing you how to upload files to your domain name and your hosting. And whenever you place files on your domain name and hosting, you are going to need to have a special program. Which is called an FTP program. And we'll show you that right now. The free program that most marketers use is called File Zilla. And what you have to do is go to the the File Zilla link that goes right here at the top, you're going to want to download the client copy. There is also a server download, but you want to download the client copy. And then you're going to have a program on your hard drive. Now that program is going to look something like this. And what you're going to be able to do is you are literally going to be able to see your website from the other side or from the from the other end and you are going to be able to upload files to it. Now in this box, that is the host box, this is going to be the name of your domain name. https://hobnobstore-dot-com/tools/sitemap So in this particular case, you're going to want to without the www without the HTTP going to white one, right in your host name. In this area, you're going to get a username. Now this username is going to come from your hosting account, right, so you'll need to get that information, it will typically come in an email and you're going to use that information in order to log in, you're also going to get from your host a password to use. Now you'll be able to use that password for this domain name and this hosting. And that will allow you to log in and get into the files into the back area of your website. You're going to see one other box here. And that's going to be the port area, you're not going to use that area too much. So for the most part, if you use Hostgator, you'll just be able to use these three boxes in order to get your website started. Once you have all that information entered in here, you're just going to click the Quick Connect button here. And when you do that, you're going to see some files here, you're going to see this particular directory that says public HTML, that's really where you're going to put all of the files that the public is going to see. Now when you want to create a place to, let's say, put a file that's going to be downloaded, you're going to do it inside of this public HTML folder. So the way File Zilla works is that once you're logged in, you can literally click these directories and use them just as you would on your personal computer. So what we're going to do now is I'm going to go ahead and I'm going to click inside of the public HTML folder. And as you can see, there are no folders there. So what I'm going to do now is just so that you can see me do it, I'm going to create a folder and a directory. And I'm going to just right click, I'm going to create a directory. And I'm going to put in here bonus. Right, so if I want to deliver my bonus from that directory, now all I've got to do is click inside of here. And I'll be able to use this directory on my server in order to deliver my bonus. So let's take a look at how I would do that. So, of course, what I would do, is I would make it deliverable, I'd right click it, I'd send it to a compressed file on my on my computer. And once I do that, then it's ready for uploading to my server. And literally all I've got to do is drag and drop it up to my server. And I'm going to do that by just sliding it over, dragging and dropping it into that bonus file. And it's going to start the upload process. And there you'll see it's now on my server. And now I can deliver it. So, in order to get the URL. What I would have to do is have my domain name, and then forward slash and this directory. So when you see the public HTML, you might want to say that that's just like seeing your domain name. So this would be your domain name, forward slash bonus, and then your webinar file and you have to have a file that is ready for delivery. And that is how you upload files to your hosting.

Now in this video, we are going to discuss an easy website alternative, both to manage and to get installed and it's actually called WordPress, you may have heard of it. Now we're going to do a brief WordPress installation. And all you're going to have to do is to get into the control panel of your website or the cPanel. And then we are going to get started. Now once you're inside of your control panel, or cPanel, as it is called, you are then going to want to look for this area for software and services. Now wherever you see a software and services installation facility, you are going to log into one called Fantastico. And we'll just go ahead and click this link. Once we're on the inside, we are going to look for WordPress. https://hobnobstore-dot-com/tools/sitemap And we're going to click that. And then we are going to do a new installation. So all you got to do is click new installation for WordPress here. And, if you want to install WordPress as your main website, you're not going to put anything in that directory, you're going to give yourself an administrator name and password, you're going to want to type in your admin nickname. You're going to want to put the email address where you want everything to go to. And then this you can leave blank or you can write something in here. This is what you're going to call your site. So I'm going to go ahead and type this in and then we're going to just click Install WordPress. Okay, Fantastico will then prompt you to finish the installation, you're going to click that button there. And then you want to have the details sent to your email address. And then you are ready to login to your website, you want to go ahead and click this directory and that will bring you to your WordPress website. And then all you'll need to do then is login. And you will then have access to your website. Your website will be very basic. When you look at it and it will need some customization. There are lots of tutorials online as to how you can customize your website. But your website is basically then installed and you can start using it in order to give your subscribers valuable information, as well as, to do some list building. Now in the next video we are going to show you how to put your autoresponder code or your squeeze page on your actual website.

Now in this video, we're going to show you how to take your autoresponder form and place it on your WordPress website. And it's a fairly easy process to do, although you might want to resize or adjust the size of your autoresponder or squeeze page, but we're first just going to show you how to get it on to your website. Now you probably recall the page where we created our squeeze page or our autoresponder page. And what we're going to do is I'm going to go over to the publish button here. https://hobnobstore-dot-com/tools/sitemap And you're going to notice that we use GetResponse[http://stevenmschultz-dot-com/go/getresponse] to host our form the last time but what we can do is we can click this button that says we will install our own form. And so in order to do that, all we've got to do is to pick up this JavaScript code right there, copy it, and then what we're gonna do is we are going to go over to our WordPress website, we can put it on a page and put it inside of a post, or we can put it in a widget. Now in this particular case, we're just going to use a page here, I'm going to add a new page. And I'm going to go over to the text area. And I'm going to put my code in there. I'm going to click Publish. I'm going to get my page a title.

And then we're going to click Publish. Once we've done that, if we can view the page here, and our WordPress website now has our autoresponder form. All we've got to do is we can name this or we can adjust it to look the way we want on our website. But that is how you get your form onto your website. You can put it inside of a post, you can also put it inside of a widget. Pretty much you can make it as flexible as you want inside of WordPress. Now once again, if these things are too technical for you or you want to do something specific, the best suggestion is that you would go ahead and have this outsource. It is something that people can do very inexpensively and you can spend your time then on marketing your business.