
Marketing creates customers by anticipating needs and directing goods and services from producer to consumer, balancing buyer satisfaction with organizational profit, and distinguishing buyer needs from seller needs.
Explore how markets connect buyers and sellers, where needs, like Maslow's hierarchy, and wants drive demand, and how marketing offers tangible or intangible to satisfy those needs at optimal value.
Explore how customer value and satisfaction drive buying choices, and see how exchange, transactions, and relationships build trust and long-term sales in modern marketing.
Explore why consumers buy, from necessary needs to emotions and status, and identify four buying behaviors: complex, dissonance-reducing, variety-seeking, and habitual.
Identify the three principal factors shaping consumer buying behavior—personal, psychological, and social factors. Explore practical methods to collect consumer data from reviews, Q&A sites, surveys, keyword research, and analytics.
Identify the target market, build segments and subgroups, assess needs and expectations, and name segments, then apply targeting and positioning to prioritize profitable opportunities.
Explore the marketing mix and the four Ps (price, product, promotion, and place) to meet customer needs. Examine how packaging, positioning, people, and politics broaden this framework for strategy.
Explore how products, brands, and packaging shape the product life cycle, and define quality, design, features, unique selling proposition, and packaging content, decor, labeling.
Explore four stages of the product life cycle—introduction, growth, maturity, and decline—and how costs and sales shift, with introduction costly, growth profitable, and decline driven by saturation or switching.
Explore how price reflects perceived value and drives sales, covering cost-oriented methods like cost-plus and markup pricing, price setting, discounts, and distribution and competitor pricing considerations.
Discover how promotion communicates product benefits via advertising, public relations, and sales promotion to build awareness, differentiate the product, and drive demand through push and pull strategies.
Explore how place shapes distribution, location, and channels to deliver products, including retailers, wholesalers, logistics, and internet selling. Compare intensive, exclusive, and selective distribution strategies.
Review the marketing definition and key concepts, understand customers, analyze the market to explore value, and create a strategy with target markets, positioning, and the four P's.
Every business needs a marketing department to help it grow, but what exactly is marketing?
The first few things that normally come to mind are marketing = sales!
Marketing is necessary for any commercial activity since it helps to understand and satisfy clients. Sales are increasing in the other direction!
Marketing is more than simply personal selling or even advertising; most people define marketing in highly narrow terms!
Both marketing and sales attempt to increase income. They are so inextricably linked that many individuals are unaware of the distinction. Indeed, in small organizations, the same employees are usually in charge of both sales and marketing. Marketing differs from sales, and as the company expands, the roles and duties become more defined.
When deciding between marketing and sales, every business owner must evaluate both components of the total sales and marketing cycle. Because marketing and sales must be tightly intertwined, they are often managed by the same department or even by the same people in many firms. For example, to be effective and optimize the odds of generating a sale, sales techniques must integrate the same messaging as marketing communications. Focusing on both the 'pull' and the 'push' successfully can position your firm for success.
Marketing activities include public relations, sales promotion, advertising, and various additional services that benefit other business operations and increase the Sales of the Company.
Who Should Attend This Class?
-New small company owner who doesn't know anything about marketing!
-Social Media Marketers who wish to understand classic marketing techniques!
-Anyone who wants to study marketing from the ground up!
What will we discover?
The first three films will serve as an introduction! What exactly is marketing? What is the distinction between Marketing and Sales? as well as some crucial principles?
Then we'd know how to understand customers and which elements to prioritize.
Following that, various groups of customers were divided to make the following work easier!
Finally, create a marketing mix and 4Ps strategy.
Let's grow our company and increase our revenues! Enroll right away!
PS: More Business and Marketing classes are available on Skillshare. Happy Studying!