Irfat has rich experience of more than 15 years from Industry in areas of Sales Operation, P&L Management, Strategy Design and Business Planning, Consumer & Trade Marketing, Project, Process & Change Management, Consumer Research, Capability & Sales Development.
Besides Industry, he has been actively associated with many Business Schools of repute to guide and teach their students about development in Industry and best practices to help students prepare themselves with relevant skills.
He is currently working on his Doctorate in area of Business Strategy to develop solutions for Digitization of Grocery Stores in India.
His academic works is a blend of his industry experience and sound academic background which helps students get a fair idea of application part of theories and concepts.
He has authored a book Social Media Marketing Simplified and currently working on his next book on Digital Marketing Applications for Small Businesses.
He is a multilingual and speaks French, English and native languages of Hindi and Urdu.