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Bar & Hospitality Management Training Course
Rating: 4.5 out of 5(164 ratings)
685 students

Bar & Hospitality Management Training Course

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Created byOliver Barwell
Last updated 12/2020
English

What you'll learn

  • Bar Management
  • Hospitality Management
  • Hospitality Progression
  • Drives sales into your buisness
  • Know your Brand, Ethos and Unique Selling Points
  • Improve your own or your Managers skill set
  • Getting better performance out of your staff
  • Customers spending more money per head in your establishment or workplace
  • More bums on seats in your business
  • Your business to start throwing events that drive new and existing traffic
  • To know which items you sell make you the most profit
  • How to cost a food menu
  • How to cost a drinks menu
  • Lots more juicy good stuff

Course content

1 section6 lectures2h 44m total length
  • Module 1 : Know your Target audience, Brand, Ethos and USP’s. Build21:17

    Module 1 – Brand, Ethos, USP’s, Target audiences and Increasing Sales

    Knowing your market

    Your band

    Your Business ethos

    Do I have USP’s?


    There are only 3 ways to increase sales!

    - Make your customers frequent your business more often.

    - Up your average spends per head.

    - Introduce new customers to your business.


    Agreeing on budgets and sticking to them

    Should I be running ads?


  • Forecasting, make it your Business to know your Business22:19

    Module 2 : Forecasting, make it your business to know your business

    A live run-through of how to forecast your business

    Module Download’s

    Forecast Template

  • Module 3 : Teaching Your Staff Exceptional Hospitality Mentality38:18

    Module 3 – Allowing your staff to have Exceptional Hospitality Mentality


    • What is exceptional Hospitality Mentality?

    • Employing the correct staff.

    • The importance of a full staff induction programme and pack.

    • Having the correct training supplied for the staff.

    • A strong Management Structure with the creation and implementation of new job roles with job specification templates.

    • Keeping the staff updated with new deals, events and bookings. Importance of pre-shift meetings and staff groups.

    • Teach the art of the upsell, spark passion, use incentives, rewards and praise.

    • Staff meeting and important topics to present.

    • Mystery shopper’s and reports.

    • Incentives, rewards and praise.

    • Job chats and appraisals.

    • Daily operations board

    • All the above is going to build a solid base for your staff to start achieving customer Loyalty.


    Module Download’s

    Pre Interview Phone Screening Template

    Interview Guide Template

    Staff Induction Template

    Customer Journey Concept

    Bar Service Concept

    Training Session form Template

    Checklist’s Template

    Bar Setup Prototype

    Duty Manager Daily To Do

    Supervisor Job Specification Template

    Job Chat Form Template

    Appraisal Form Template

    Team Meeting Template



  • Module 4 : All Things Rostering and Payroll18:06

    Module 4 – Rostering and Payroll

    Taking control of rostering to achieve better payroll results

    • Creation of a roster cheat sheet.

    • What percentage payroll should we be looking at?

    • Rostering correctly and keeping key players on shift for high-pressure service.

    • How to reduce payroll percentage. Train the staff. Streamline menus, All POS systems completely up to date, employ more key players.


    Module Download’s

    Holiday Application Form Template

    Day off Request Calendar Drive

    Late or Absence form Template

    Roster Cheat Sheet Template

    Roster Template


  • Module 5 - Creation of Events, Party’s, Fiesta’s, Deals and Takeovers22:32

    Module 5 - Creation of Events, Party’s, Fiesta’s, Deals and Takeovers


    • Why do we want to give the customer new experiences?

    • Am I community building?

    • How to create low-cost events that are up to date with the current market.

    • Making sure all setups for events are thorough to allow clean execution of events.

    • When to create events.

    • Pairing small deals to give an on-trend, in keep social media flow.

    • What are the classic deals that are tried and tested?

    • Do 100 posters work in the venue?

    • Deals that are 1 G&T of 6€ shall I do it?

    • How to make people aware that events are happening.

    • A great experience in your venue is what will make a customer return to you.

    Module Download’s

    Upcoming Event Template

    Social Media Blurb Template

  • Module 6 – Suppliers, Pricing, GP’s and Stock control42:11

    Suppliers, Stock Management, GP’s, Waste and Your Menus


    • Are you connecting with the right suppliers?

    • How do I calculate my GP?

    • Can I raise my GP?

    • Setting unachievable targets doesn't work

    • How to cost your menus

    • Know what you are making on your products

    • Am I controlling my stock?

    • Par stock levels creation

    • Waste, am I throwing my money in the bin!

    • Menus are my strongest upsell, are they correct?

    Module Download’s

    Drinks GP Calculator

    Cocktail Menu Costing

    Food Menu Costing

    Par Stock Levels Template

    Bar Waste Training Template

Requirements

  • Pre starting the course it is important to create a Management shared drive. This will be the base to store Shareable updateable information on the following – Bookings, Cocktails, Events, Forecasting, Paperwork and HR forms, Important contact numbers, Media Promos, Menus, Food allergy and intolerance information, Bookings and Party bookings, Passwords, Rosters, Staff information, Stock information, Team Meetings and Feedback, Training and Inductions. -- Link to google drive creating with structured picture template of current drive.

Description

6SixHospitality Consultancy

Do you want:

Your business to make more money?

To succeed in that interview for a Senior Role in hospitality?

To know your Brand, Ethos and Unique Selling Points?

To improve your own or your Managers skill set?

To get better performance out of your staff?

Customers spending more money per head in your establishment or workplace?

More bums on seats in your business?

Cost a food menu?

Cost a drinks menu?

Learn more about linking with suppliers?

Your business to start throwing events that drive new and existing traffic?

To know which items you sell make you the most profit?

New seasonal menus but are too scared or busy to update your current ones?

You are in the right place!


Our Mission

We deliver the best in training, knowledge and experience to allow your business to succeed

Our Vision

Train - Grow - Mentor - Succeed


Ask Yourself...

Are you doing the classics?

Classics are classics for a reason. Because they are classic. How did they become classic? Because they work! In your food and beverage business on a reoccurring weekly basis there should be a time where your are doing AT LEAST one if not all of the following to increase both business and spend per head.

  • Early Bird Option.

  • Happy Hour.

  • 2 for 1 deals.

All these should be scheduled when you have low traffic into the business, or you are experiencing low revenue points in the business. When you have the above deals in play you will find quantity of purchase increases, while customer satisfaction increases because they are receiving more bang for their buck.


The art of the Upsell

Which member of your staff sold the most of your most profitable product last month? Why are they selling more of this product than the other members of staff? Have they been rewarded for being a top performer? Are all staff aware to upsell to the customer is necessary? Is your business littered with tacky POS upsells that customers read 1% of the time? Do you have interesting weekly, monthly and seasonal deals that customers cant help but have a try?


Good signage for daily specials is important, of cores. But you could have all the signs, banners, posters and graphics in the word, the true art of the upsell is all going to come from the passionate members of staff! Teaching staff the art of the upsell is easy, product knowledge + confidence = upsell conversions. Getting members of staff to upsell time and time again is the difficult piece of the puzzle. Incentives and rewards, identification and praise to raise staff morale will directly impact product up sales immediately.


Identifying and marketing of USP’s?

So many businesses have cool, quirky, fun and completely unknown selling points that you don’t have a clue about unless you for some reason take time out of your busy day to walk in and find out! Do you know all of your businesses unique selling points? Or is it doing exactly what the establishment down the road is doing? If so you need to create at least 3 USP’s that you offer above and beyond the normal run of the mill business and let the people know why they cant refuse to give you a try!

Ok we have it, you sell the best cocktails in town, you have the most famous chicken wings on the block and all your staff dress as chickens when at work. That’s a unique selling point alright! How do you let the people know that you are the only place they can spend their hard earned cash this month?

The most cost effective way at current is tapping into the Social Medias of Tripadvisor, Facebook, Twitter …….

Building a consistent stream of cool, clean, brand specific marketing. Targeted in this case at customers that have not been spending in your business is a sure way to introduce new custom to your business and increase sales immediately.

Apply exceptional hospitality mentality to your staff

This is the golden rule! These people apply everything that is important to your business not only being successful but being open. Quality, customer satisfaction, health and safety, friendliness, upsell, marketing etc. You need to recognise team building and recruiting the correct staff is THE MOST important thing you can do to begin making more sales within your business. Business for me is like sports, in sports the teams with the best players win, the same applies within business. If you find yourself hiring to fill an empty position because a member of staff left you to have the business model set up incorrectly. You should be hiring to make a difference, to bring in the best people with the best attitudes. Skills can be taught whether it is cocktails, cooking, mopping, hosting, entertaining. All can be trained into the staff, exceptional attitude and hospitality cannot be taught or trained. Put your business in a place where you begin to Recruit for attitude, and train the skills. To begin to apply the exceptional hospitality mentality immediately you need to begin to reward your keep players, your top performers and you go to guys with incentives, bonuses and congratulations. Identifying the weak links in the chain that are causing the poor performance, bad attitude, substandard service, and begin the recruitment process to add more key players into the team. Always remember your bottom line is your frontline any competitor can imitate or undercut any marketing campaign you plough your budget into, however they can’t copy great attitude and exceptional hospitality mentality

Forecast, forecast and execute

Knowledge is power and power is well.. Money. To increase your sales to existing costumers reward them with supplying them with the best entertainment, music, sporting events, seasonal deals, pre partys, after partys, theatre offers, food deals, drinks deals ect. If nothing’s on there is a much smaller chance of the customer leaving the warmth of there own home to drink or dine in your business. Using all news, surrounding events, customer knowledge get the base forecast down then flesh it out with well targeted fun, fruity deals that your customer will love! That coupled with staff showing the exceptional hospitality mentality will increase customer satisfaction intern increasing customer loyalty, increasing customer frequentation, increasing sales!


Here is a Taste of what is to follow, so dive in!




Who this course is for:

  • People looking to progress in the hospitality industry
  • Looking to have your team perform better
  • Want to increase revenue in your buisiness
  • Want to train a Manager in your buisness
  • Want to learn how to run a bar
  • Interested in Hospitality Senior Management