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Master Business Communication & Persuasion

Name: Master Business Communication & Persuasion
Rating: 4.5 (3 reviews)

Learn How To Communicate Better in Business: Clear, Targeted Messaging for Professionals

Created byRebecca Brizi

Last updated 4/2026

English

What you'll learn

Speak powerfully: grow exponentially
Identify and avoid common jargon and overused words
Simplify your language to increase your impact
Learn the tips and tricks of effective business communication
Understand the psychology of communication
Craft audience-focused messages that get your ideas across
Engage in productive conversations that build rapport

Course content

10 sections • 61 lectures • 2h 17m total length

When good words go bad2:39
Welcome to this class about bad words for business.
In this class, you're going to learn about all of these words that we use every single day to talk about our business without realizing that they're actually damaging our business, that they are harming our relationship with clients and making it more difficult for them to relate to us.
This lesson will help you understand what the course is about and why communication can make or break a business message.

What Is Your Business Really Saying?0:26
Our brief pre game section is a sort of warm up act, if you will, reminding you why this course is important.
With this section you will understand how every business communicates, even when no one is speaking directly.
What Good Messaging Can Do for You1:08
Learn about the benefits of strong messaging and see how clear messaging can improve trust, engagement, and business results.
Why Business Messaging Gets Hard1:59
Learn about common communication challenges, and identify the main reasons business messaging becomes confusing or ineffective.

The words you don't notice that you are using0:46
In this section, we will review the everyday words that you're using in business conversations and that are damaging your business communication.
Prepare for a few surprises...
Why you don't want to "help" people2:53
Yes, helping people is good.
No, talking about it is not.
Your work isn't "good quality"2:44
Of course your work is high quality.
The problem is: so is everybody else's.
Don't try to be "better"1:54
The problem with better is... better than what?
You don't "think" that really2:25
Don't think... Know!
Nobody is "perfect", not even you2:33
Don't be perfect. Be valuable.
Please don't sell to "everyone"2:48
Think of that client experience that made you want to pull your hair out.
You don't want more of that client.
You do not offer "Peace of mind"1:55
Ok... but how?
Your "failure" really isn't... a failure2:40
It's not a failure, it's a good catch.
Auditing & Replacing Unprofessional Language2:30
Why are these words a problem?

The use of jargon is a distortion of words0:24
Some of the earful words you are using are jargon and buzzwords. And sometimes, we forget that that is what they are.
Why "leverage" when you can just use?1:10
Just use the word... use
The "synergy" of collaboration1:14
... is just collaboration.
In business we don't "touch base"1:05
When and how.
How hard is it to "See the big picture"1:25
Make it smaller.
No. You aren't being "Disruptive"1:28
It's about being different, not difficult.
Stop giving "110%"1:16
There is no such thing.
You don't want to "Get to the next level"1:03
Which level is that?
You are not as "Strategic" as you think1:20
What to use instead?
"Blue sky thinking" puts your head in the clouds1:23
Bring it back down to earth.
Life isn't about what is "Outside the box"2:07
Much like blue sky thinking...
Don’t “circle back”, go straight to the point1:32
When? And how?
Look beyond ”work hard, play hard” for work life balance1:51
There is no worksheet for this one. Because you want to just not do it.
Why “hopping on a call” doesn’t work1:51
People are busy.
You can’t fix it if you “table it”1:32
Don't circle back either...
Break the chains of “alignment” with actual collaboration2:24
Just say it in English
Auditing & Replacing Unprofessional Language0:54

Replace Harmful Words with Clearer Language0:33
Flipping weak language around: understand how to rewrite common phrases into clearer business language.
Message for Your Clients, Not Yourself2:44
Leading with client needs. Learn how to shape your message around what your audience cares about most.
The So What Test assignment
A Simple Exercise to Remove Jargon1:45
Practice editing communication: in this lesson you will learn a practical exercise to improve your own messaging.
One Sentence, Strong Message1:58
Learn how to boil your whole message down into a clear, concise sentence.
Why an Elevator Pitch Isn’t Enough1:41
This is not quite an elevator pitch. This is a full business message.
Tell a client's story

The Point of Communication0:49
Understand why communication works best when the listener clearly gets the message.
Speak with Confidence in Any Business Setting6:45
Learn how to speak effectively: to communicate clearly and confidently in professional conversations.
Listen Better To Speak Better3:28
Learn the connection between speaking and listening, and how listening styles affect the way you should speak.
Communication that Converts: Beyond Sales to Value3:15
All communication in one way or another wants to convince somebody of something. Communication in business is about one thing. And no, it's not sales.
Communication in business is about conversion.
Conversion is not the same as sales.
How People Hear Your Message4:15
Learn how to adjust your message based on place and person.
Match Your Message to the Moment1:58
Choose the right tone, pace, and level of detail for different situations.

Decode Client Communication: Speak Clearly, Win Trust1:07
Introducing client communication and what makes it unique
From 'It Depends' to Done Deals: Be Specific4:00
Learn how to turn vague answers into specific, actionable responses.
Say More with Less: Simplify Your Message3:05
Speak in clear, simple terms that clients easily understand.
Speak for Their Priorities, Not Yours2:10
Tailor your communication to what clients want and need to hear, not just what you want to say.
Sell the Benefit: It Is More Than Time4:39
Expressing product or service benefits clients actually value. It's not the time saved, it's what time is worth.
Make It Memorable: 5 Ways to Elevate Client Conversations3:40
Apply five practical techniques to make your conversations stand out.
Visual Aids That Work: Show, Don’t Tell5:28
Know which visual aids to use—and when—to strengthen understanding.
Own the Message: Take Responsibility for Clarity2:24
Adapting when communication fails so your meaning gets through

Build Strong Teams Through Communication1:01
Understand how internal communication builds team trust and collaboration.
Write Job Posts That Attract, Not Confuse1:55
Write job postings that draw interest and reduce candidate ghosting.
Why Internal Communication Drives Engagement3:18
Alignment, engagement, and the purpose behind internal communication
Avoid These Internal Communication Pitfalls4:48
Spot communication traps early and know how to steer clear.
Build Your Internal Communications Handbook4:16
Setting team standards and documenting communication principles

Balance Give and Take in Every Conversation0:51
Why good communication is a conversation, not a monologue
Ask Smart Questions That Sell Ideas3:21
How to use questions strategically in conversation
Repeat Without Repeating: The Art of Reframing3:19
Emphasize key ideas so they stick—without sounding redundant.
Mirror for Connection: Reflect What You Hear1:12
Because we're talking about communication and connection I want to address the issue of mirroring behavior. And how to mirror without monkeying. Using mirroring to build rapport and show understanding
Follow Up That Works: From Leads to Loyal Clients3:34
Always be the person who reconnects and keeps the conversation moving forward.

Requirements

None other than owning or working in a business

Description

This course teaches how to communicate more clearly and effectively in business by focusing on how your words are actually received, not just what you intend to say. It helps you replace jargon with simple, natural language and apply communication psychology to better connect with clients and employees.

Tired of losing clients who don't understand your message?

You wouldn't talk to your boss the same way you talk to your best friend. And you wouldn't talk to your neighbour the same way you talk to a 3 year old.

So don't talk to your client the same way you talk to yourself: talk to them they way THEY talk to themselves.

This course helps you ditch the jargon and speak directly to your ideal client's needs. You'll learn to:

Identify hidden language barriers: Discover how everyday words and overused buzzwords can push clients away.
Craft clear, compelling messaging: Learn to write persuasively without sacrificing simplicity.
Speak directly to your audience: Tailor your communication for maximum impact.

We are all bombarded by messages and marketing every single day, and our clients are no different. The best way to stand out now is to make your messages simple, clear, and specific.

Find out:

The everyday language you use that is harming your business
The jargon your clients never want to hear again
The secrets of effective communication in a business context
All the specific, simple tips you need to make your business communication excellent

By the end of this course, you'll be equipped to write clear, concise, and client-centric messages that drive sales and build trust.

What students are saying:

Barbara M.: "This was excellent! Well delivered and lots to learn and reflect on as well as apply to the organization Thanks'

Paul B.: "Loved the way course was broken into small Digestible pieces . Great presentation"

Michael C.: "Very interesting and informative especially the annoying corporate speak!"

Thelma L.: "This very informative course significantly helps with business language and client communication. I would definitely share this with my SLT team and subordinates"

Who this course is for:

Small business owners
Marketing professionals
Brand managers
Strategy consultants
Business developers
Sales people
Entrepreneurs

Master Business Communication & Persuasion

What you'll learn

Explore related topics

Course content

Introduction to Business Communication1 lecture • 3min

Pre-Game: Communication Basics3 lectures • 4min

Words That Weaken Your Message10 lectures • 23min

Cut the Jargon17 lectures • 24min

Say It Clearly5 lectures • 9min

How People Listen and Respond6 lectures • 21min

Communicate with Clients with Confidence8 lectures • 27min

Communicating with Colleagues and Employees5 lectures • 15min

Confident Conversations: Mastering Questions, Repetition & Follow-Up5 lectures • 12min

Conclusion1 lecture • 1min

Requirements

Description

Who this course is for: