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Back to Work (B2W) Mom Career Strategy

Name: Back to Work (B2W) Mom Career Strategy
Rating: 4.6 (31 reviews)

The Six B2W Mom Career Strategies That Close the Resume Gap and Change the Job Interview Dialogue

Created byKaren Gurney

Last updated 11/2019

English

English [Auto],

What you'll learn

Get back to work.
Get back to your full professional (as-if-you-never-left) income.
Have a reliable strategy that provides more certainty.
Quickly and happily overcome a gaping hole on your resume.

Course content

11 sections • 86 lectures • 5h 57m total length

Instructor Welcome0:37
Back to Work (B2W) Mom Career Strategy Intro2:14
Explore the back to work mom career strategy: six course modules, hiring basics, career assessments, resume and LinkedIn optimization, interview and salary strategies, and debunking key myths about re-entry.
Myth 1. Is Mom Really Ready to Go Back to Work?2:29
Myth 2. Who is more scared? The Employer or Mom?1:01
Myth 3. Are You The Worst Back to Work Mom Case Ever?1:00
Debunk the myth that back-to-work moms are the hardest cases, acknowledge major life crises, and show that career transitions are not uniquely severe.
Myth 4. Employers Know I Need Work-Life Balance!1:00
Myth 5. Employers Know My Kids are #1. (Period)1:04
Employers know kids are a top priority for moms, but they still need a reliable, regular schedule with infrequent absences; adapt with personal resources rather than relying on accommodation.
Myth 6. Parenting is a Job!0:23
Myth 7. I am Still a B2W Mom Even Though I Have Been Working1:53
Debunk the myth that a working mom is no longer a back-to-work mom, and outline re-entry strategies to bridge employment gaps and leverage prior work for title and income.
Myth 8. I Can Single-Handedly Change B2W Mom Culture1:49
Shift B2W mom culture by rising to leadership, shaping workplace norms through a strategic, long-term plan rather than single-handed efforts.
Myth 9. I Will Get Flexible Scheduling0:51
Understand that while flexible scheduling matters for moms, managers prioritize business needs and staff equity, so avoid expecting wide allowances for taking off.
Myth 10. I Can Get Many Weeks Off0:52
Dispel the myth that employers grant long leaves; learn US norms—two weeks off after a year of full-time work—and focus on the best opportunities to build your skills.
Myth 11. I am REALLY Angry About B2W Mom Culture0:39
Examine how stay-at-home mom culture sparks anger and challenges in job hunting. Learn to fake it till you make it to project a healthy, happy, and thriving image for interviews.
Myth 12. I am only doing this for the cash0:40
Myth 13. I can put Stay-at-Home Mom on my Resume1:20
Frame stay-at-home mom experience on your resume and in interviews to demonstrate readiness to work, reliability with low absences, and high performance.
Myth 14. I will not leave the home unless the job is perfect.1:26
Challenge the myth that you must land a perfect job to leave home; the re-entry job should break even on childcare and reestablish routine, commitment, and momentum.
Myth 15. My employment gap is the biggest problem.1:45

The 6 Core B2W Mom Strategies2:52
Strategy 1: Alternative Explanations2:43
Apply the alternative explanations strategy to reframe stay-at-home gaps by highlighting life changes, career commitments, and core skills, with tailored resumes and campaigns focused on captaining and teaching.
Teri Resume Before and After4:56
Transform Terri's CV into a targeted resume by prioritizing core competencies in teaching and editing, demoting a Ph.D., and tailoring the work history to each job description.
Teri Interview Prep2:54
Learn to script interview answers for an editor role, covering tell me about yourself, relocation, fit, strengths and weaknesses, and a goals-based dream job formula with salary.
Strategy 2: Leverage a Business1:15
learn how to leverage a personal or family business to tailor your resume for freelancing or full-time roles, using a suitable business title, targeted certifications, and a compelling narrative.
Sheila Resume Before and After3:21
Craft a direct hit HR resume by aligning mediation, employee relations, and legal research with job ads, using an LLC-based contract history and selective duties from a university adviser role.
Sheila Interview Prep2:37
Explore an interview prep approach for a legal mediation professional transitioning into HR, including tailoring resumes from job ads, articulating strengths, addressing transitions, and highlighting a 14-person mediation team's accomplishments.
Strategy 3: Part Time Work2:24
Explore a back-to-work strategy for moms by leveraging part-time work to make emotional and resource adjustments before full-time employment, focusing on skills over hours and using networks to find opportunities.
Andrea Resume Before and After3:00
Andrea Interview Prep2:23
Andrea interview prep outlines how to answer tell me about yourself, align strengths with the resume, discuss relocation, and prepare behavioral questions for phone screens and salary negotiations.
Strategy 4: Title Swap2:32
Priya Resume Before and After1:57
Priya Interview Prep2:11
Priya interview prep guides crafting a focused resume summary, answering tell me about yourself, and linking education and experience to the target job, including transitions, strengths, weaknesses, and salary expectations.
Strategy 5: Back to School2:25
Amy Resume Before and After2:58
Amy Interview Prep2:20
Strategy 6: Leverage Staffing Agencies3:09
Leverage staffing agencies to reenter the workforce quickly for back-to-work moms by prioritizing skills over long interviews. Use flexible resumes and temp-to-hire roles to move back to work.
Marie Resume Before and After3:03
Marie Interview Prep2:00
Marie interview prep teaches how to present your clinical trials degree and CRT experience, bridge career gaps from family business, and highlight strengths and achievements to land a back-to-work job.
So Now What????0:48
B2W Mom Quiz

What The Heck is Wrong with Hiring & What Do These Recruiters Want?0:44
Hiring is Messed Up- Here is Why.15:28
LinkedIn Recruiter Training Can Help Us0:40
Leverage LinkedIn to access the hidden job market and attract calls from recruiters by learning recruiters' guidance and optimizing your profile for top, qualified roles.
3 Step Recruiter Process2:46
Learn the step recruiting process— keywords, location, and narrowing terms— and how LinkedIn recruiter filters refine candidate searches. Use these insights to build your keyword strategy and assess your skills.
Recruiter Types and Why it Matters12:06
Explore recruiter types: third party, internal HR, staffing agency, executive career manager, and headhunter myth, and learn to make recruiters work for you by staying findable, qualified, and keyword stacking.
B2W Moms and Recruiters Wrap Up1:07
Back to work moms learn to partner with staffing agencies and internal HR recruiters, using market based resumes and keywords to create direct skill matches that attract opportunities.
Recruiter Quiz

Core-3 Intro: You Have Value!0:31
This assessment is a true career change personality assessment that drives results
The Core-3 Personality Assessment3:49
Discover your power job moves based on the valuable skills and
experiences you have already gained and the demand for those skills in
the job market.
The Core-3 Exercise5:24
Explore how to build a targeted career map by compiling professional acronyms, accounting software, job titles, and geographic relocation strategies, plus setting customized job alerts.
FInding Your Dream Job Using the Core 38:53
Learn to find your dream job by combining forecasting with CPA certification and expanding searches through keywords, software, and industry contexts.
Spotting Staffing Firms, Recruiters, PT, Temp, Contract5:17
Spot recruiters and staffing firms in Chicago by using keyword searches for temporary, part time, and remote roles; learn to use the left margin to narrow results.
Core-3 Personality Assessment Quiz

Market-Based Resume© Intro0:48
The first document that needs to be keyword stacked so that recruiters can find us easily is the resume/CV.
The 4-Easy Steps to a Keyword-Stacked Resume that Gets Calls8:42
This is the easiest resume to write and recruiters LOVE that they can find you and see what you can offer them front and center.
Market-Based Resume© Tutorial25:28
Learn to dissect job ads and rewrite qualifications into a market-based resume that matches the position, highlighting ERP, general ledger, and budgeting to tap the hidden job market.
Emergency Resume Writing Advisory!!0:41
Cover Letter1:45
Cover letters, are they even read by anyone? You will get the juicy
info on what is going on with Cover Letters along with your template.
Check Your Resume Ranking and Get More Content from the Competition8:20
Keyword-Stacked Resume & Cover Letter Quiz

Linkedin and Online Profiles That Tap the Hidden Job Market3:01
Optimize your online profiles with a stack strategy to tap the hidden job market through keyword-driven resumes and search engine optimization for passive job searches.
Linkedin Profile Creation Tutorial13:13
Learn how to build a professional LinkedIn profile from scratch, including choosing a professional photo, crafting a clear headline, selecting location and industry, and adding experience, education, and a portfolio.
5 Quick and Easy Linkedin Tips14:15
Stack keywords on your LinkedIn profile, highlight the CPA and certifications, and emphasize endorsements. Grow your network with quick connect and first- and second-degree connections.
Online Job Boards Intro0:35
Indeed.com Optimization6:17
Learn how to optimize your Indeed.com profile and job search by keyword-stacking your resume, using advanced search and alerts to land recruiter calls.
Monster.com Optimization5:34
Optimize your Monster.com profile by uploading and updating your resume, choosing accurate categories and keywords, and refining your profile to boost recruiter visibility for the jobs you want.
Robert Half2:24
Discover how third-party recruiters like Robert Half streamline finance and accounting job applications, how to submit your resume, and how recruiters may call you to discuss opportunities.
Linkedin and Online Quiz

Interview Prep Introduction0:55
If you keep having trouble with your phone screen and in-person interviews-- I have cutting edge strategies that excite the recruiter and hiring manager.
Phone Screen Strategy 114:01
Discover how to ace the phone screen by addressing the three silent job killers—job transitions, goals, and salary expectations—through prepared, focused responses to common questions.
Phone Screen Strategy 24:08
Explore an alternative phone screen strategy that keeps the ball in the air when recruiters call, and say yes to lower title, travel, contracts, and relocation.
Video Interviewing Types (Skype of HireVue Types)5:38
If you cringe at the thought of seeing yourself on video for a skype interview or some of the new fancy recorded video screens, you are not alone. This class will make sure you are camera ready and successful.
8 Video Interviewing Tips6:55
Learn to conduct video interviews effectively by mastering equipment, lighting, camera angles, backdrops, and attire, prepare for both live and recorded formats, and practice with screen sharing when needed.
Interview Portfolio3:03
Explore how interview portfolios boost promotion prospects by showing value, achievements, and project work. Include emails, feedback, certificates, publications, and performance metrics to prepare for internal or external interviews.
Behavioral Interviewing & 'Questions for Them'6:45
Need help with your in-person face to face interviews with answers to the toughest questions? This is the module for you. And if you have ever wondered what to ask an employer, then you will love the 'questions for them' that will literally blow their minds. I always here from my students that the recruiter says 'this is the first time I have ever been asked this and these are great questions.'
Thank You Letter1:55
Learn how to send a post-interview thank you letter or email, decide between handwriting and digital notes, and draft a concise message restating needs and your fit.
Job Interview Quiz

Salary Negotiation Introduction0:42
Salary negotiations is such a critical skill in today's hiring climate. Lets learn how to do it right!
Salary Negotiations6:07
We can see salary negotiations on the job application, on the phone screen, and in the interview. Salary just rears its head all the time in this process.
Desired Salary Quoting15:27
Have you ever wondered what a job paid and hoped that your job search would tell you. That is not going to work. I will show you how to do it so that you keep moving towards an offer.
New Hire Salary Negotiations9:03
Explore new hire salary negotiations by assessing eligibility, balancing candidate, recruiter, and manager interests, and applying six steps to build a compelling value case.
Existing Employee Salary Negotiations7:12
Every time we sit for that annual review we are sitting in a salary discussion of some sort. Learn how to present your background to keep moving forward.
Salary Negotiation Quiz

Face-to-Face Networking Intro2:45
Building a List of Champions4:38
Build a champions list through networking with employers, groups, mentors for informational interviews, and recruiters, tailoring your resume and using phone, email, and LinkedIn to convert connections into opportunities.
Volunteering to Get a Job4:11
Volunteer strategically to gain a job by exchanging free work for a title and recommendation, pursue targeted nonprofit or industry experiences, and attend professional events for free via volunteering.
Gig, Freelance, Temp, Swaps3:22
Explore how gig economy short term contracts, staffing agencies, and freelance swaps offer rapid, flexible career moves; learn to brand yourself with the right title and leverage your network.
Networking to Get a Job Quiz

Requirements

Back to Work Mom with a Gap in Employment of 1 to 20 Years
Work Experience Prior to or Intermittent During Stay-at-Home Period

Description

My Story and Why This Class is For You

I have been working in the recruiting industry as an Executive Search Consultant and Career Coach since 2004, but in 2010 I signed a client that completely shook the foundations of my coaching business – a Back to Work (B2W) mom with a 17-year gap in employment.

My client, Marie, was going through a horrible divorce resulting in the family business going bankrupt. She had no income, spouse, or health insurance. Her child was about to enter college and she intimated during a coaching session that her self-esteem was in the gutter.

Marie had no idea where to start with her job search and honestly, neither did I. How could we reasonably overcome a 17-year gap to achieve any type of meaningful job opportunity?

Before I started her job search campaign, she sent me her original resume - a jpeg snapshot of a resume from 1993. That was before MS Word 1995 and it seemed to be written before the dawn of time.

But guess what? Marie achieved a dream-fantasy job move despite her barriers to employment and that is not the best part… she was quickly earning her professional rate, as if she had never left the workforce.

So, what is the secret? Six simple B2W mom strategies that you are about to learn in this book.

I have been crushing with my B2W mom job candidates. Once you learn this strategy, you can too.

What You Will Be Able to Do After Reading This Book:

Get back to work.
Get back to your full (as-if-you-never-left) income.
Have a reliable strategy that provides more certainty.
Quickly and happily overcome a gaping hole on your resume.
Move the job interview dialogue on to your greatness.

This book is a revised strategy specifically for my B2W mom job candidates that includes everything in my book Stacked: Double Your Job Interviews, Leverage Recruiters, Unlock LinkedIn but is uniquely tailored to B2W mom challenges.

The Stacked Strategy Teaches You How To:

Have Recruiters Come Straight to You for Great Jobs.
Get Calls for Jobs Without Applying.
Double Your Interviews.
Tap Unadvertised Jobs in The Hidden Job Market.

The Class Includes:

B2W Mom Resume Templates
Fill-in-the-blank Interview Preparation Scripts
Salary Negotiation Scripts and so much more!

This strategy is specifically for B2W moms that have:

A 1-year to 20-year gap in employment.
A work history prior to the stay-at-home period.
Or, a series of intermittent work experiences and gaps.

This book is not written for the moms that went straight back to work after maternity leave.

These methods have facilitated thousands of career changes, and now you can use them too!

I look forward to giving you a plan to close the gap and change the dialogue to reach your career goals.

Sincerely,

Dr. Karen Gurney

Who this course is for:

Back to Work Mom with Employment Gap(s) of 1 to 20 Years

Back to Work (B2W) Mom Career Strategy

What you'll learn

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Course content