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Keep shoppingB2B2C Product Management 101
660 students
B2B2C Product Management 101
Learn B2B2C product management essentials: customer discovery, partner enablement, metrics, and launches.
Created byRohan Paliwal
Last updated 4/2025
English
What you'll learn
- Understand the B2B2C model and its complexities compared to B2B and B2C.
- Master customer discovery techniques for both partners and end-users.
- Build effective partner enablement systems that drive adoption and loyalty.
- Navigate conflicting priorities and make smart, transparent trade-offs.
- Define and track metrics that matter for partners, users, and business success.
- Plan and execute co-branded launches that create partner and user momentum.
- Create fast, actionable feedback loops that inform product iteration.
- Apply your skills to diagnose, propose, and solve real B2B2C product challenges.
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Course content
9 sections • 25 lectures • 1h 46m total length
Requirements
- No formal experience in B2B2C is required. This course is designed to be beginner-friendly for those new to B2B2C models but assumes basic familiarity with product management.
Description
You know about B2C and B2B Product Management, but did you know there’s a third type—B2B2C?
Building products in a B2B2C model isn’t just complicated, it’s an art. You’re serving two different customers at once: your business partners and their end-users. Managing both sides successfully is what separates average product managers from exceptional ones.
In B2B2C Product Management 101, you’ll learn exactly how to navigate this complexity with confidence. This course gives you a complete, practical guide with no fluff and no endless theory. You'll master customer discovery for two audiences, create effective partner enablement systems, drive adoption through co-branded launches, manage conflicting priorities, and measure success with metrics that truly matter.
Whether you’re a product manager moving into a B2B2C company, a founder building a multi-sided platform, or someone who collaborates closely with product and partner teams, this course is built to give you actionable skills you can apply immediately. You’ll also gain valuable insights on how to make data-driven decisions that influence the broader business strategy.
Through real-world examples, simple frameworks, and hands-on exercises, you'll walk away with the tools to lead B2B2C initiatives, earn partner trust, and deliver amazing experiences for end-users. Additionally, you'll learn how to navigate challenges like partner relationships, conflicting stakeholder goals, and adapting your approach as the market evolves.
If you're ready to build products that grow faster, last longer, and deliver value across complex ecosystems, this course is your blueprint for success.
Enroll now and level up your product leadership in the B2B2C world.
Who this course is for:
- Mid-level PMs in B2B companies who are now adding a B2C layer or partner network.
- PMs at B2B2C companies (e.g., marketplaces, fintech, health tech) who feel traditional PM training doesn’t apply.
- Founders building B2B2C products and need help balancing partner + consumer needs.
- Aspiring PMs looking for a unique edge in interviews by understanding niche models.
- PMs moving from B2B or B2C into B2B2C environments
- Early-stage startup founders working with partners and end-users
- Customer success and operations professionals collaborating with product teams
- Growth, partnerships, or strategy managers looking to deepen their product thinking
- Anyone who wants to learn how to balance partner needs, end-user experiences, and internal goals