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B2B Sales With AI: AI for Business Development & B2B Sales

Name: B2B Sales With AI: AI for Business Development & B2B Sales
Rating: 4.9 (7 reviews)

B2B sales & business development with AI: B2B sales, B2B lead generation, and business development with AI

Created byLurnly Productions

Last updated 4/2026

English

What you'll learn

Build a complete B2B lead generation system using AI from sourcing to conversion
Generate highly targeted B2B lead lists and enrich prospect data automatically
Launch multi-channel outreach campaigns that consistently book qualified calls
Personalize cold outreach at scale using AI to increase reply and conversion rates
Create high-converting landing pages and lead magnets to capture inbound leads
Use behavioral psychology and CRO principles to increase conversion across your funnel
Set up automated AI workflows that capture, qualify, and route leads without manual work
And SO much more!

Course content

11 sections • 117 lectures • 19h 9m total length

Master Lead Sourcing With Apollo10:44
Find Verified Emails With Hunter12:00
Use Clay to Find & Enrich Leads11:23
Hire and Train a Virtual Assistant to Scrape Leads7:18
Set Up HubSpot and Automate Your CRM Workflow12:05
Compile Your First Lead List

Launch a Smart Campaign With Lemlist11:37
Why Your Subject Lines Suck (and How AI Can Fix Them)8:52
Article: Improving Subject Lines With AI6:45
Craft an Elegant Email Signature12:11
Breaking Down a Successful Campaign (1/3)7:59
Breaking Down a Successful Campaign (2/3)7:08
Breaking Down a Successful Campaign (3/3)4:43
Copy this Email Campaign That Books Calls16:20
Track the Metrics That Actually Matter & Use AI to Optimize6:17
Article: Tracking Performance With AI4:11
Run a Split Test With Lemlist & Optimize Even More9:53
Use the Simplest LinkedIn Campaign That Works14:40
Combine Platforms for an Automated Multi-Channel Campaign7:29
Never Go to Spam Again Thanks to AI (Lemwarm)6:23
How to Actually Use Calendly13:15
The Best Way to Book Calls?12:09

Understand the Power of Warm Lead Generation2:03
Article: Why Use AI for Warm Lead Generation?1:31
Build a Landing Page With Mailchimp19:03
Build a Landing Page in Seconds With AI8:17
Add an AI Chatbot to Your Site With Manychat6:17
Understand What Makes a Great Lead Magnet7:59
Launch a Lead Magnet Using a Video Course5:52
Article: Video Training as a Lead Magnet4:53
Launch a Lead Magnet Using an Ebook14:49
Use AI to Create the Perfect Lead Magnet (Canva Magic Write)4:24
Create an Engaging Quiz Lead Magnet15:18
Drive Traffic With Blogs, SEO, & AI Articles6:55
SEMrush Walkthrough: Gain a Competitive SEO Advantage15:12
Drive Traffic to Your Funnel: YouTube8:38
Article: YouTube for Warm Lead Generation5:30
Use AI to Win the YouTube Game (VidIQ)10:22
Launch Pre-Built Mailchimp Sequences in Seconds9:00
Article: The Power of Email Sequences6:15
Leverage AI to improve your content With Mailchimp11:01
Personalize Your Lead Nurturing With Mailchimp & AI10:08
Win With Mailchimp's Best AI Feature - Predicted Demographics10:41

Understand Why ABM Is a B2B Cheat Code7:23
Build Your Ideal Customer Profile (ICP) & Target Accounts List (TAL)9:13
Build High-Converting ABM Playbooks & Campaigns8:52
Perform a High-Impact Content Audit for ABM6:12
Master One-to-One ABM for High-Value Accounts8:45
Understand One-to-Few ABM with Scalable Targeting5:45
Scale Your ABM with One-to-Many Strategies5:48
Track & Optimize ABM Performance with Key Metrics7:20
Implement ABM on LinkedIn and Reach Your ICP8:58
Learn to power ai-driven abm on linkedin by targeting job titles with company accounts, selecting effective ad formats, and using ab testing and retargeting to optimize engagement and pipeline influence.
Leverage AI & ABM Tools to Automate Your Strategy6:43
Understand Real-World ABM Case Studies & Success Stories8:12
Walkthrough: Master AI Lead Generation With Apollo10:44
Apply Apollo.io to filter accounts and people by icp, revenue, industry, and signals, then build a targeted b2b lead list for abm outreach.

What LinkedIn Actually Is and Why It Matters For You5:13
LinkedIn is the professional internet, a hybrid platform for resume, branding, CRM, content, and outreach that grows career, brand, and business through high organic reach and visibility.
Choosing the Right Type of Profile for You5:46
Breaking Down LinkedIn’s Paid Plans6:22
Setting Up Your Account the Smart Way5:31
Profile Basics That Most People Skip10:21
How to Nail the Perfect Profile Picture11:23
Designing a Banner That Sells11:27
Writing a Headline and About Section That Attract14:47
Using the Slideshow Feature to Make Your Profile Pop16:51
Why LinkedIn Outreach Works Better Than Cold Email7:09
Finding Prospects with Boolean Search Made Easy6:16
My Go-To Outreach Strategy That Actually Gets Replies14:40
How the LinkedIn Algorithm Really Works8:26
Knowing When to Go Organic vs. Outreach7:41
Growing Fast Through LinkedIn Videos10:30
Writing Non-Video Posts That Go Viral on LinkedIn8:01
Craft high-quality non-video LinkedIn posts—text, carousels, images, and polls—using strong hooks, value, and clear calls to action to spark conversations, saves, and profile growth.
Building a Loyal LinkedIn Audience with Newsletters7:14
Why LinkedIn Ads Are Still Worth It6:04
Choosing the Right Ad Type for Your Goals9:30
Creating and Launching Your First Ad Campaign21:20
Getting Quality Leads with LinkedIn Lead Forms12:07

Learn the Essentials of ANY High Converting Landing Page7:33
Understand How Designers Structure Landing Pages13:38
Build Your Landing Page: Live Walkthrough34:19
Jump into building your landing page with a live walkthrough, applying AI-driven strategies for B2B sales and business development.
Understand Why These Landing Pages Work...11:09
What Really is a Lead Magnet?7:59
This Lead Magnet Made Me Five Figures5:52
You Can Build This Lead Magnet in 10 Minutes14:49
An Underrated Tool to Build Super High-Investment LMs15:18
This Technique is Underrated... (Tripwire)4:15
Add a Tripwire to Your Page: Live Walkthrough12:14
demonstrates how to use call-to-action (cta) buttons and a tripwire on the Founders Focus landing page, delivering a free startup guide and scheduling a free 30-minute consultation via Calendly.
Your Page is Working, Now What? Creating Top Tier Email Sequences10:35

Understand Why CRO is Crucial.7:00
Understand CRO's Role in a Business5:55
What Are the Key Metrics to Assess Your Conversion?5:47
Google Analytics Walkthrough: Take the Pulse of Your Business (1/2)11:47
Hotjar Walkthrough: Take the Pulse of Your Business (2/2)15:35
Nobel Prize Economic Concepts to Increase Sales (1/2)9:11
Nobel Prize Economic Concepts to Increase Sales (2/2)6:42
Data-Backed Psychological Principles to Increase Conversion (1/2)8:26
Data-Backed Psychological Principles to Increase Conversion (2/2)5:53
Humans LOVE Stories - So This Is How You Should Use Your Data6:07

Understand What Zapier Is and Who It’s For8:45
Zapier connects apps and moves information automatically, bridging input, processing, and output tools. Learn triggers and actions through examples and see how automation reduces friction and frees you to focus.
Learn the Core Zapier Concepts That Power Automation8:14
Explore core Zapier concepts—triggers, instant and pulled triggers, actions, tasks, permissions, connections, sample data, and data flow—so you can design reliable, multi-step automations.
Connect Your First Apps in Zapier5:37
Learn to connect your apps in Zapier by creating and managing multiple connections for Slack, Notion, and Google Drive, then build your first zap.
Build Your First Zapier Automation13:26
Create Multi-Step Zapier Automations12:25
Control Automations With Filters and Conditions11:35
Schedule Zapier Automations to Run Automatically15:45
Branch Logic With Paths and Conditional Flows12:32
Format and Clean Data Using Zapier Formatter25:20
Explore how to clean and reformat data from forms for CRM integrations using Zapier formatter, covering text, date and time, and number transformations to ensure clean, ready-to-transfer data.
Manipulate Data With Formatter Utilities25:20
Build Automations Faster With Zapier Copilot15:05
Use Zapier Copilot as an Automation Assistant16:29
Capture Data With Zapier Forms11:31

Requirements

Absolutely no requirements. If you have a computer and want to generate qualified leads, this is for you.

Description

B2B growth is broken.

Companies send thousands of emails, post content daily, run ads, and still struggle to generate consistent, high-quality leads.

More activity doesn’t mean more results.

This course shows you how to fix that.

In this course, you’ll learn how to combine AI lead generation, outreach, inbound systems, conversion optimization, and automation into one clear pipeline.

WHAT YOU WILL LEARN

AI-Powered Lead Generation: You’ll learn how to build high-quality lead lists using tools like Apollo, Hunter, and Clay, enrich data automatically, and create scalable systems for sourcing prospects. You’ll also learn how to launch outreach campaigns, personalize messages with AI, and run multi-channel systems that consistently book calls.
Account-Based Marketing (ABM): Instead of chasing random leads, you’ll learn how to define your ideal customer profile, build target account lists, and create focused campaigns that target the companies that actually matter.
LinkedIn Lead Generation: Learn how to use LinkedIn as a B2B acquisition channel. You’ll optimize your profile, find prospects efficiently, run outreach campaigns, and use content and ads to generate consistent leads.
Landing Pages and Lead Capture: You’ll learn how to design landing pages that convert, structure offers that attract attention, and build lead magnets that turn traffic into real opportunities.
Conversion Rate Optimization (CRO): Generating leads is not enough. You’ll learn how to improve conversion using analytics, behavioral psychology, and proven optimization strategies so you can get more results from the traffic you already have.
Automation and Systems with Zapier: Finally, you’ll learn how to connect everything into one system. Automate lead capture, route data between tools, build workflows, and create a pipeline that runs in the background.

WHAT YOU GET

Lifetime access to the full course
18+ hours of step-by-step lessons
100+ practical lectures
Real systems and workflows
Templates and examples you can apply immediately

This course is not just a collection of tactics.

It’s a complete B2B growth system.

By the end of the course, you will know how to generate leads, convert them into opportunities, and build a pipeline that scales without relying on manual work.

If you’re ready to build a real B2B lead generation system and turn it into a consistent growth engine, join the course and start building your pipeline today.

Who this course is for:

Freelancers and consultants who want to book more qualified calls without relying on ads or referrals
Founders and startups looking to build scalable B2B lead generation systems and fill their pipeline
Agency owners who want to generate leads consistently for themselves or their clients using AI
Sales professionals who want to increase outbound performance and close more deals
Marketers and operators responsible for building and optimizing B2B pipelines
Or ANYONE who wants to leverage the power of AI to boost B2B sales

B2B Sales With AI: AI for Business Development & B2B Sales

What you'll learn

Explore related topics

Course content

Build Your B2B Growth Foundation5 lectures • 54min

Build a High-Quality Lead Engine With AI16 lectures • 2hr 30min

Launch & Personalize Outreach With AI to Books Calls2 lectures • 28min

Converting Leads After Booking a Call (With AI Help)5 lectures • 31min

Build a Warm Inbound Lead System With AI21 lectures • 3hr 4min

Master Account-Based Marketing (ABM)12 lectures • 1hr 34min

Generate B2B Leads With LinkedIn21 lectures • 3hr 27min

Build High-Converting Landing Pages11 lectures • 2hr 18min

Increase Conversion & Close More Leads10 lectures • 1hr 22min

Automate Your B2B Pipeline With Zapier13 lectures • 3hr 2min

Requirements

Description

Who this course is for: