Ulrich started his professional career after his PhD in microelectronics with the renowned consultancy company A.T. Kearney. He helped European Utilities to cope with the electricity markets liberalisation. Afterwards, Ulrich held top management positions in Swiss utilities. He acted as VP of sales and marketing and member of the management board. Subsequently, he joined a Swiss startup in the smart grids arena. As Sales Director he boosted sales from 100% Swiss clients to clients in 10 different countries.