In this section, we will learn the different types of sales strategies and how to pick the right one for you?

Most of us confuse sales with business development. Let's understand how business development is more about building sales partners than doing sales.

There are different types of selling and different products need different channels. In this lecture, you will be able to identify what channel and structure works best for you.

Are you a whale-hunter or would you prefer to fish? With merits and de-merits on both, find your mojo to hit your sales targets.

From flashy suits that hunted for deals in fancy clubs, business has moved to farmers who roll up their sleeves and prove success of their solution by working with their clients even after the deal is closed. Learn how can you transition your sales journey from hunting to farming.

Have you ever heard your admin say, "The ink is more expensive than the printer!"?
Learn a well-tried and tested strategy to sell products that initially look like a good-to-have rather than must-have.

There are always transactions where the prospect has the intent and the potential but doesn't have the upfront budget. How to structure a revenue-sharing deal to create a win-win for both the client and you?

Part 1 is done. Let's review the sales strategies and pick the right one for our business now before we move ahead.

This is an introduction to lead channels. Let's generate quality leads that kick-start the top of our sales funnel.

For most B2B sales folks, LinkedIn has become a very powerful channel to generate leads. However, most reach outs on LinkedIn are beyond repulsive these days. Learn how to cut the clutter and stand out. Write the most exciting LinkedIn invite and identify the right kind of people to go after.

Even after we identify who we want to go after, most of us struggle to find their right co-ordinates (email, phone, etc.). Here are a few hacks where you bypass the painful stage of acquiring coordinates and land straight in your prospects' inbox.

Here comes the hard part. How do we get our prospect excited about what we are selling? After all, the most natural reaction for most prospects is to ignore a salesperson. How do we write a killer email that is simply IRRESISTIBLE?

Sales is a numbers game. And you really need to up game to reach the top 10%. Let's learn a few tricks and tools to up your speed and your numbers. Also, let's track who in your pipeline is silently engaging with your content, so that you can start putting in "the moves" :)

There is no better way to win than with dominance and to build dominance - you need solid content. After all, in B2B there are only so many ways to market your solution/ generate awareness

Learn how to conceptualize, write and consistently publish good quality content to generate leads. Get leads to talk to you rather than you chasing them.

Part 2 for writing quality content.

Content marketing is like  long-term investing: Sow the seeds, nurture, and reap your harvest for a really long period of time. But anything long-term requires a lot of patience and discipline. Learn how to set and follow your discipline - part 1

Content marketing is like long-term investing: Sow the seeds, nurture, and reap your harvest for a really long period of time. But anything long-term requires a lot of patience and discipline. Learn how to set and follow your discipline - part 2

Now that you have a handle on content marketing and discipline, it's time to scale up. Build your content plan into an online property that becomes a massive lead magnet.

Great! You have made it half way. You now have solid leads coming your way. Let's recap.

in the next section, let's get ready to turn these leads into rock-solid and deep conversations

Now that we have our lead funnel set up, how do we get a firm foot in the door with unique personalized decks, deep research into your prospects, right meeting structures and takeaways? Finally how do we shorten the sales cycle with the path of least resistance

Create a personalized deck that impresses your prospect in minutes.

As Harvey Specter in the famous series Suits says, "Play the man, not the game". It is key to research and understand the people before you go into a meeting. Learn how to learn their interests, pressure points and rapport-building points before going into a meeting - Part 1

As Harvey Specter in the famous series Suits says, "Play the man, not the game". It is key to research and understand the people before you go into a meeting. Learn how to learn their interests, pressure points and rapport-building points before going into a meeting - Part 2

As Harvey Specter in the famous series Suits says, "Play the man, not the game". It is key to research and understand the people before you go into a meeting. Learn how to learn their interests, pressure points and rapport-building points before going into a meeting - Part 3

It is important to know where you are headed before you start the journey. Similarly, it is key to know your asks before you step into a meeting. Otherwise, your prospect will drive it to their end without much in it for you. Learn how to prep your asks before the meeting.

It's showtime. Learn how to play the meeting to get the best outcome.

Learn how to structure the takeaways and next steps at the end of each meeting, a key bridge to drive the conversation towards closure.

Meeting notes are an information mine that help not just guide the next steps but all maneuvers during all stages till closure.

One of the biggest pains in B2B Sales is long deal cycles. Learn how to shorten your deal cycles from months to weeks using the simple principle of the path of least resistance.

Learn about some quick free and affordable tools available to help you develop the path of least resistance without depending on anyone from tech/ product to marketing teams.

Run independent and close your deals.

Review: You are now almost there. Your prospect is in deep. Let's recap on all the techniques and tools we used to strengthen our relationship with our prospect and bring this closer to closure

You are close. It is time to now double down on the high probability conversions. In this section, we will learn about the key factor of success that differentiates the great sales people from the good.  FOCUS.

Learn how Peter Thiel, the founder of Paypal, Palantir, the Founders Fund, and one of the earliest angel investors in Facebook uses Power Law to create disproportionate success in startups. Let's see if we can apply this in our sales journeys.

What do a street urchin and Zuckerberg's money manager have in common. Learn how this basic tactic can change your sales career.

Most people are lazy. We all know this. But how do we use this very fact to our advantage in our sales cycles?

In B2B sales, products and services may be bought by companies, but it is the PEOPLE WHO run them who DECIDE.

Learn how to understand different types of people and how to play your strategy right with all those types.

People like to think that they take logical decisions but the reality is that their circumstances and pressures drive most of them. If you can understand and drive the pressure points of your prospects, you can drive their decisions.

One of the key strategies for my success and of most successful sales teams is man-to-man marking. Teams that operate as one cohesive unit and make sure that each member of the decision making unit is tagged and directed. Learn more about this strategy and how to implement it - Part 1.

One of the key strategies for my success and of most successful sales teams is man-to-man marking. Teams that operate as one cohesive unit and make sure that each member of the decision making unit is tagged and directed. Learn more about this strategy and how to implement it - Part 2.

We live in a social world in our personal lives and a lot of that has crept into our business world as well. Learn how to build social proof quicker when we have none.

Recap: It's time to recap all that we have done so far to improve our chances of conversion before race into the final lap.

Everything is going right and on the spot. Your prospect has agreed to close. Let's learn how to bring it home in style.

They say it is not done till it is done. The most painful break-ups happen right before the wedding date. So learn how to make sure that all goes smooth till the wedding (Signing).

Even after you have beat all your competition, you still have one more key thing to beat - TIME. How do you ensure that you create a sense of urgency for your prospect to close before any other thought creeps into the head? - Part 1.

Even after you have beat all your competition, you still have one more key thing to beat - TIME. How do you ensure that you create a sense of urgency for your prospect to close before any other thought creeps into the head? - Part 2.

You have arrived! It is signing day. Success like this needs an announcement in style. Learn WHO and MORE IMPORTANTLY WHY it is necessary to make signing an event.