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B2B Outreach System: From Lead Research to Closed Deals
Rating: 4.4 out of 5(37 ratings)
1,286 students

B2B Outreach System: From Lead Research to Closed Deals

A step-by-step AI-powered system to optimize your profile, generate content, grow visibility, and turn LinkedIn into a p
Created byGrowth Factory
Last updated 12/2025
English
English

What you'll learn

  • How to define your ICP and craft a sharp Value Proposition
  • How to match ICP + VP for high-relevance outreach
  • When to use email, LinkedIn, or cold calls for the best results
  • How to build multi-channel outreach flows
  • How to generate 100 verified leads per hour using AI tools
  • Deliverability principles: inbox placement, warm-up, spam-proof templates
  • Classic and advanced outreach frameworks
  • How to handle positive, neutral, and negative replies
  • Top mistakes in cold outreach and how to avoid them
  • Outreach benchmarks: open, reply, and conversion rates

Course content

9 sections • 24 lectures • 1h 19m total length

  • Identify Your Target: ICP Essentials3:12

    Define your ICP to guide outreach messaging, targeting, and positioning; test multiple ICPs like an A/B test, and refine by industry, geography, company size, and accessible roles.

  • Pinpoint Your Value: What You Really Offer1:06

    Sharpen your B2B outreach by defining one ideal customer profile and tailoring your value proposition to that audience, ensuring clear messaging rather than offering every service.

  • Aligning ICP and VP: Perfect Matchmaking1:50

    Target the right ICP and VP by identifying groups like universities, call centers, startups, and hardware labs, and tailor your value to each decision-maker through the best channels.

Requirements

  • Basic understanding of B2B communication
  • No technical or sales background required
  • Willingness to use AI tools
  • A LinkedIn account (recommended)

Description

This course is a complete, practical system for cold outreach — from researching leads to starting real conversations and closing deals. It is designed for SDRs, founders, and sales teams who want predictable outbound results instead of random replies.

You’ll learn how to use your ICP (Ideal Customer Profile) and Value Proposition as the backbone of every message you send. We will cover how to combine email, LinkedIn, and calls into one coherent strategy, and how to automate the routine using AI-powered tools while still sounding human.

By the end of the course, you will be able to:

  • Build a clear, testable ICP and value proposition instead of guessing who to contact.

  • Understand when each channel works best, with practical examples and message frameworks.

  • Find and verify at least 100 leads quickly using simple data-research workflows.

  • Set up no-code automation in tools like Reply and Expandi to send campaigns at scale.

  • Improve deliverability with warm-up tactics, sending limits, and basic spam-proofing rules.

  • Master reply handling: detect intent, qualify prospects, and turn positive replies into booked calls.

  • Avoid the most common outreach mistakes that quietly kill your results.

  • Use benchmarks and simple dashboards to see whether your outreach is actually working and where to improve.

By the time you finish, you’ll have a full, actionable outreach system — templates, sequences, and checklists — that you can plug into your current sales process and start using the same day.

Who this course is for:

  • SDRs & BDRs
  • Founders doing their own sales
  • Junior and mid-level sales reps
  • Freelancers offering outreach services
  • Anyone who wants to systemize their cold outreach

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