Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS CompTIA Security+ AWS Certified Developer - Associate
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Mindfulness Personal Development Personal Transformation Meditation Life Purpose Coaching Neuroscience
Web Development JavaScript React CSS Angular PHP WordPress Node.Js Python
Google Flutter Android Development iOS Development Swift React Native Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
SQL Microsoft Power BI Tableau Business Analysis Business Intelligence MySQL Data Analysis Data Modeling Data Science
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Online Business Business Plan Startup Freelancing Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee

This course includes:

  • 1.5 hours on-demand video
  • 1 article
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Marketing Fundamentals Personal Branding

Learn how to create a killer Elevator Pitch!

How to tell your business story with passion
Rating: 4.0 out of 54.0 (19 ratings)
158 students
Created by Mike Gospe
Last updated 12/2015
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand how and why the Message Box drives better, more relevant and clear communications
  • Learn how to write and critique more effective messaging for your marketing campaigns, programs, and activitie
  • Apply effective messaging techniques to improve lead generation activities.
  • Use the "Message Box" exercise to summarize and tell your B2B story and write your "elevator pitch".
  • Discover how to apply the Message Box template and technique to your own business

Requirements

  • How to build a persona to represent your target market(s).
  • How to build a product positioning statement.
  • Basic marketing techniques.
  • Marketing communications skills and experience.

Description

What's your story?

You're at a network reception when a prospect walks up to you and asks, "tell me about your new product". What do you say. Your sales reps are setting up appointments to introduce your new product. What do they say? Your CEO is asked to keynote an important conference. What should she say? When the answers to these questions are left to chance, you are bound for disappointment. As marketers and product managers, the words we use are our most important tools. So, why is it that many times the words are never written down, forcing your company employees to make up their own version of your product story? Luckily, there is a better way.

Want to beat those odds?


Want to learn the secrets for creating the most effective "elevator pitch"?


Then this course is for you!

The secret to crafting your core messaging strategy and your "elevator pitch" is called the Message Box. It's a simple, yet powerful exercise that will help you focus your story and align your company so everyone can tell the same, compelling story with passion and confidence.

During this 90-minute course, complete with 11 lessons and 12 exercises, you'll quickly become a master of messaging. This is a must-have technique for driving lead generation activities that engage your prospects and speed them through their buying cycle.

Who this course is for:

  • Product marketers
  • Corporate marketers
  • Product managers
  • Entrepreneurs
  • All others interested in learning the most effective technique for developing B2B messages.

Course content

4 sections • 14 lectures • 1h 25m total length

  • Pre-assessment Quiz
    7 questions
  • Preview07:52
  • Post-Introduction Quiz
    3 questions

  • Preview07:42
  • Post-assessment Quiz
    3 questions

  • Preview05:34
  • "Persona" Quiz
    5 questions
  • Lesson 3: The Engagement Message
    08:04
  • "Engagement Message" Quiz
    5 questions
  • Lesson 4: Solution Criteria Message
    06:39
  • "Solution Criteria Message" Quiz
    5 questions
  • Lesson 5: The Product Reinforcement Message
    06:19
  • "Product Reinforcement Message" Quiz
    5 questions
  • Lesson 6: The Value Message
    03:26
  • "Value Message" Quiz
    5 questions

  • Lesson 7: The "Message Box" in Action
    15:14
  • "Message Box in Action" Quiz
    5 questions
  • Lesson 8: How to Create a One-Liner
    02:52
  • "How to Create a One-liner" Quiz
    3 questions
  • Lesson 9: Hierarchy of Messaging
    06:49
  • "Hierarchy of Messaging" Quiz
    3 questions
  • Lesson 10: 10 Tips for Executing the Message Box
    06:20
  • "10 Tips for Executing the Message Box" Quiz
    3 questions
  • Lesson 11: Driving Better Messaging
    06:07
  • "Driving Better Messaging" Quiz
    2 questions
  • Conclusion
    01:45
  • Final Quiz
    7 questions
  • Next Steps
    00:32

Instructor

Mike Gospe
Author of the "Marketing High Ground"
Mike Gospe
  • 4.1 Instructor Rating
  • 497 Reviews
  • 2,978 Students
  • 5 Courses

Mike Gospe is a noted author of marketing "how to" books and practical "hands-on" workshops for individuals and marketing teams of all sizes. For more than two decades, he's been inspiring  marketers and product managers to reach their "next level" of personal performance. He challenges the status quo and creates a fun, fast-paced environment to help marketers and business people think outside the box. His tools and techniques have been adopted by companies around the world, helping them to get "real work done" as they strive for marketing excellence.

Mike is the author of a number of marketing "best practices" books, including, Marketing Campaign Development, and The Marketing High Ground. 

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.