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Marketing Other Marketing Marketing Strategy

B2B Marketing & Business Growth Strategies

Practical marketing and business strategies to spearhead your career
Rating: 3.4 out of 53.4 (14 ratings)
65 students
Created by Priya Ravinder
Last updated 11/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • B2B marketing overview
  • Understanding the market and competition
  • Setting marketing objectives
  • Measuring marketing goals
  • Bench-marking and branding strategies
  • Creating an effective marketing strategy

Requirements

  • A basic understanding of marketing and a passion towards strategic thinking to grow a business

Description

Most courses give you an overview or a theoretical overdose of what entails in marketing. But, when you enter the field you realise it is a lot more challenging and you were not fully equipped.

This course provides you with easy to implement concepts and practical examples which are sure to fire up your career.

· Introduction to B2B marketing

· Market research & understanding the customer and their needs

· Setting goals

· Marketing operations

· Aligning marketing with business

· Practical case- from strategy to execution




Who this course is for:

  • Marketing executives & managers who are looking to grow their skills
  • Graduates who are passionate about marketing and are looking to build their career

Course content

6 sections • 22 lectures • 1h 10m total length

  • Preview02:23
  • Preview08:21
  • Difference Between B2B and B2C
    08:11
  • Identify three B2B and B2C companies
    1 question
  • Types of B2B marketing
    06:54
  • Your role as a B2B marketer
    01:45

  • Build an understanding- The offering
    01:59
  • Build an understanding- The market
    01:33
  • Build an understanding- The competition
    01:56
  • Build an understanding- Your difference
    02:35
  • Positioning
    02:16

  • Why to set goals
    01:37
  • What kind of goals to set
    02:43

  • Identify the business needs & resources needed to keep the marketing operations
    02:03
  • Identify the different marketing aspects that need operations
    01:31
  • Standardizing all your marketing efforts
    03:17

  • Securing investment from the board
    03:08
  • Stakeholder management- internal & external communications
    00:39
  • Aligning key company areas like customer service, IT, sales
    01:15
  • Delivering sales ready leads in order to drive revenue
    00:53
  • Create a business growth plan
    1 question

  • Case summary
    01:15
  • Strategy framework
    04:48
  • Final strategy
    09:16

Instructor

Priya Ravinder
B2B Marketing Guru
Priya Ravinder
  • 3.4 Instructor Rating
  • 14 Reviews
  • 65 Students
  • 1 Course

Priya Ravinder is a forward thinking and performance-driven marketing leader with over 8 years of experience in IT and Software industry. Having hands-on experience working with some of the big brands like Microsoft, Accenture & Swiggy and other growth stage companies like Tricon Infotech and PathPartner technologies, Priya is currently Marketing Surface Devices for Microsoft & prior to that headed the marketing & digital transformation for Infrrd Inc., where she was responsible for leading execution of the company strategy, scaling the company and drawing a healthy revenue. Her mission is to build brands and generate ROI while contributing to the growth of the marketing community through her thought leadership & courses.

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