B2B Lead Generation via Personalised Sales Videos & LinkedIn

In this lecture, our story turns to the steps required to create a compelling script for our videos. We'll look at the role of our introductions in the B2B buying process before walking through the 8 Golden Rules of a compelling personalised video script so you can get ready to start creating your own.

In this lecture, we'll discuss the importance of memorising your script and the critical role that deeper personalisation plays in generating better lead generation results.

In this lecture, we'll discuss the importance of specifying a narrow target profile and tips for finding people that match on LinkedIn.

In this lecture, we'll look at how you can increase your chances of connecting with the ideal prospect.

In this lecture, we'll discuss the importance of production quality in kickstarting profitable sales conversations.

In this lecture, we take a look at the equipment options that are available, including our preferred filming setups for the best results without breaking the bank.

In this lecture, we'll discuss the importance of choosing the right filming location and walk through examples of both good and bad options.

In this lecture, we'll tackle the most challenging part of the entire process; being on camera!

In this lecture, we'll look at the simple quick and editing steps that add the finishing touch to your intro videos, as well as introducing some of the software tools that can help to make it happen.

In this lecture we'll look at the options for hosting your videos and how to create the perfect personalised landing page.

In this lecture, we'll look at how to shape the perfect message to share your introduction video with a prospect in order to increase its chances of being viewed.

In this lecture, we'll look at some of the incredibly positive responses that your personalised intro videos might be expected to receive.

In this lecture, we look at the tricky art of the follow-up, including why persistent follow-ups have the opposite effect as intended and the structure of a perfect 'nudge' message.

In this lecture we'll look at the remarkable results that you can achieve and why personalised video introductions are proved to be nearly 20x more effective than cold calling.

In this lecture, we'll wrap things up by recapping some of the key takeaways from the course.

In our final lecture, we'll point you in the direction of some useful resources that can enable you to get up and running with lead generation campaigns using personalised video introductions as quickly as possible.

As if you've not had enough value for one day! We've got one exclusive final offer as a thank you for completing this course :)