B2B Guide on Programmatic Marketing using LinkedIn in 2018
4.5 (8 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
39 students enrolled

B2B Guide on Programmatic Marketing using LinkedIn in 2018

Learn how you can use programmatic marketing on LinkedIn within an hour
4.5 (8 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
39 students enrolled
Created by Eswaran Mohan
Last updated 6/2018
English
English [Auto]
Current price: $11.99 Original price: $19.99 Discount: 40% off
2 days left at this price!
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This course includes
  • 1 hour on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Able to get a good grasp on current marketing trend
  • Learn how to use strategies in programmatic marketing
  • Able to begin their programmatic marketing journey through LinkedIn
  • Learn how to engage with B2B audience
Requirements
  • Basic knowledge on Digital Marketing
  • Have the ability to adapt to new technology
Description

In this course you will learn the basics of programmatic marketing and how you can utilize it for your business.This course has been curated for everyone regardless of their background as it comprises materials which are easy to understand and apply.Being a digital marketer in 2018 is a great thing and ability to adapt to technologies that can help your business or services is very vital. Thus in this course you will be introduced to programmatic marketing that will help you gain early adopters by using LinkedIn. LinkedIn is the most important platform for B2B marketing but most look at it as platform for career growth. By using the community in LinkedIn, you can reach out to your B2B audience who are high in quality and in return generate leads to your sales funnel. This course is suitable for the basic understanding of programmatic marketing on LinkedIn.

Who this course is for:
  • Entrepreneurs who want to increase their online presence, sell more product and services grow and engage
  • Digital marketers
  • Students
  • Content creators
Course content
Expand all 15 lectures 01:05:44
+ Section 2: Programmatic Terms
1 lecture 08:33
Guide for B2B Programmatic Marketing Terms
08:33
+ Section 3: Media Buying in Programmatic Advertising
1 lecture 04:46
Real Time Bidding and Programmatic Direct for B2B
04:46
+ Guide to Programmatic B2B on LinkedIn
5 lectures 21:52
Why LinkedIn for B2B Programmatic Advertising
05:15
Getting Creative with Programmatic on LinkedIn
03:11
Programmatic Features on LinkedIn
04:50
Strategies to Reach a Quality Programmatic B2B Audience on LinkedIn
05:55
+ ** BONUS **
4 lectures 19:05
Case Study 1
10:59
Case Study 2
06:12
Summary of the Course
01:24