Google Ads Master Class: B2B Lead Generation 2022
What you'll learn
- How To Set up Google Tag Manager
- How To Install Google Analytics and Google Ads Tracking
- Keyword Research: How To Find The Right Keywords To Advertise On
- How To Write Compelling Ad Copy To Get Higher CTR & Conversions
- How To Utilize Lead Generation Campaigns For Business to Business Industries
- How To Set Up A Google Search Ad Campaign For B2B Industries
- How To Optimize & Scale A B2B Google Search Ad Campaign
Requirements
- No prior Google Ad experience needed (I show you everything you need to know)
Description
B2B campaigns can be difficult to scale. With the intent of accessing a premium audience, competition is a lot higher. It is hard to generate qualified B2B decision maker leads on a regular basis. Thats where I come in. My name is Brenden and I eat, breathe, and sleep paid ad campaigns. In this course I personally walk you through setting up your entire campaign from start to finish. I also go over how to properly optimize your campaign to start converting more and costing less. If you are looking for more qualified B2B leads through your Google Ad campaigns, this is the course for you.
My career began with freelance clients 7 years ago. I now work for a larger agency maintaining all our client's paid media campaigns across all platforms. I have taken campaigns from 0 to 35:1 ROAS. B2B campaigns are a bit trickier and I can see how less experienced marketers or business owners could get tripped up and discouraged. This course was made for the people wanting to get more out of their B2B campaigns and scale them profitably.
Business to Business ad campaigns have to be tailored using only long-tail keywords. Broad match keyword types typically hurt your performance more than it could help. Google offers a lot of useful features to narrow your targeting down to in-market segments and other affinity audiences. Narrowing down your targeting helps only spend your ad budget on your most sought after prospects.
Getting your ads in front of the right people is only half the battle. Your ad copy has to be compelling to earn their click. Your landing page has to load fast to capture the page view. Then your lead form has to be easy to navigate for the user to submit all their information. Each one of these steps could make or break your campaign. In this course we go over how to analyze your campaign's performance to identify where a drop off is happening and how to fix it.
Who this course is for:
- Business owners or marketers working in a B2B industry and want to get more out of your Google Ad campaigns. Achieve higher conversion rates at lower Cost Per Leads.
Instructor
![Brenden Delarua](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 5.0 Instructor Rating
- 1 Review
- 13 Students
- 1 Course
Trying to break through the noise in any industry is a difficult achievement in 2022. Advances that create lower barriers of entry into almost any field cause an influx of competitors. Each company is trying to amplify their messaging to an audience that is pre-programmed to drown them out. So how do you effectively reach the right customers without contributing to the overwhelming noise? That is the question I help solve everyday.
I am the paid media buyer at Big Sea, a digital marketing agency founded in 2005 in St. Petersburg, Florida. Our clients include universities, health and wellness providers, attractions and museums, and B2B service providers (among many, many more) all over the country. We're HubSpot partners but platform agnostic; Values-based and results-obsessed. We work with smart companies with complex problems to solve and we excel.
At Big Sea, I manage and optimize digital ad campaigns everyday, focusing on increasing Return On Ad Spend (ROAS) and decreasing cost per acquisition (CPA). We partner with our clients to experiment and test various strategies until we find the winning formula that can take a company from 0-10, 10-50, or 50-100.
If you are a marketer looking for a better resource to improve the performance of your paid media campaigns, I write about my marketing strategies and experiences on my blog frequently.