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Google Ads Master Class: B2B Lead Generation
Rating: 4.2 out of 5(87 ratings)
407 students

Google Ads Master Class: B2B Lead Generation

Set Up And Scale Your Business to Business Google Ads Campaign Profitably. Lower CPAs & Higher Conversion Rates.
Created byBrenden Delarua
Last updated 6/2023
English
English [Auto],

What you'll learn

  • How To Set up Google Tag Manager
  • How To Install Google Analytics and Google Ads Tracking
  • Keyword Research: How To Find The Right Keywords To Advertise On
  • How To Write Compelling Ad Copy To Get Higher CTR & Conversions
  • How To Utilize Lead Generation Campaigns For Business to Business Industries
  • How To Set Up A Google Search Ad Campaign For B2B Industries
  • How To Optimize & Scale A B2B Google Search Ad Campaign
  • Offline Conversion Tracking
  • Optimizing for MQLs or SQLs Instead of Just Leads

Course content

8 sections • 15 lectures • 2h 44m total length

  • Google Ads Introduction3:53

    Learn how to set up Google Ads, Tag Manager, Google Analytics, and conversion tracking to drive high-intent B2B search traffic, optimize landing pages for conversions, and lower CPA.

  • Lead Generation Basics7:07

    Explore the basics of Google ads for B2B lead generation: the flow from search query to landing page, lead form, and thank-you page, plus short vs long lead forms.

  • Intent Based Searches & The Bidding Hierarchy12:38

    Master intent-based searches in Google Ads for B2B lead generation by bidding on relevant keywords and aiming for the top of page placement.

Requirements

  • No prior Google Ad experience needed (I show you everything you need to know)

Description

B2B campaigns can be difficult to scale. With the intent of accessing a premium audience, competition is a lot higher. It is hard to generate qualified B2B decision-maker leads on a regular basis. That's where I come in. My name is Brenden and I eat, sleep, and breathe paid ad campaigns. In this course, I personally walk you through setting up your entire campaign from start to finish. I also go over how to properly optimize your campaign to start converting more and costing less. If you are looking for more qualified B2B leads through your Google Ad campaigns, this is the course for you.


My career began with freelance clients 7 years ago. I now work for a larger agency maintaining all our client's paid media campaigns across all platforms. I have taken campaigns from 0 to 35:1 ROAS. B2B campaigns are a bit trickier and I can see how less experienced marketers or business owners could get tripped up and discouraged. This course was made for the people wanting to get more out of their B2B campaigns and scale them profitably.


Business to Business ad campaigns have to be tailored using only long-tail keywords. Broad-match keyword types typically hurt your performance more than it could help. Google offers a lot of useful features to narrow your targeting down to in-market segments and other affinity audiences. Narrowing down your targeting helps only spend your ad budget on your most sought after prospects.


Getting your ads in front of the right people is only half the battle. Your ad copy has to be compelling to earn their click. Your landing page has to load fast to capture the page view. Then your lead form has to be easy to navigate for the user to submit all their information. Each one of these steps could make or break your campaign. In this course we go over how to analyze your campaign's performance to identify where a drop off is happening and how to fix it.

Who this course is for:

  • Business owners or marketers working in a B2B industry and want to get more out of your Google Ad campaigns. Achieve higher conversion rates at lower Cost Per Leads.

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