Copywriting with Dekker: The Only Copy Course You Ever Need!
What you'll learn
- Master the Art of Persuasion: Develop the skills to craft compelling copy that drives sales and engages audiences
- Advanced Copywriting Techniques: Learn cutting-edge strategies in copywriting and content marketing
- Build Effective Content Strategies: Design a powerful content marketing plan from scratch and convert leads into customers
- Psychological Triggers for Sales: Apply proven psychological principles to effortlessly influence purchasing decisions
- Create High-Impact Copy: Write captivating copy for ads, emails, landing pages, and other marketing materials
- Avoid Common Pitfalls: Identify and avoid frequent mistakes in copywriting and content marketing
- How To Write Powerful Headlines
- Craft Magnetic Headlines: Write headlines that grab attention and drive action
- Replicate Proven Success: Model and adapt successful ad strategies to achieve outstanding results
Requirements
- All you need is a passion for learning and a drive to master copywriting
Description
If you want to sell anything online successfully, you’ve got to learn copywriting...
WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!
This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.
Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!
By the end of the course, you'll be able to...
Develop a full-funnel content marketing & copy writing plan
Write copy that changes people's minds and gets them to buy your product/service
Nurture leads so they actually become paying customers
Write proven and effective ads for LinkedIn (and other advertising channels)
Write persuasive headlines that induce people to do what you want
Avoid common content marketing & copywriting mistakes
Mimic proven/successful ads
& so much more!
New! Write high-CTR YouTube titles
Write compelling body copy
Use 35 formulas for writing sales-growing headlines
I will reveal...
My SPF framework for high-level copywriting
How to apply persuasive marketing psychology principles
How to map copy to stages of awareness and funnel progression
35 proven headline writing formulas
10 ways to write your first copywriting paragraph (after the headlines)
Research-backed approaches to copywriting for long-term growth (and short-term sales!)
Key sections:
B2B copywriting (for businesses)
B2C copywriting (for consumers)
Case study copywriting
Email copywriting
Website copywriting
Nurturing & funnel copywriting
Content copywriting
Direct-response copywriting
Copywriting for short-term sales
Copywriting for long-term growth (brand copywriting)
Headline copywriting
Body copy copywriting
This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.
I'll show you examples of...
Lead generation ads
Lead nurturing ads
Copywriting case studies
Email copywriting
Copywriting to generate meetings for the sales team...etc.
Let's get copywriting!
Who this course is for:
- Copywriters looking to refine their craft
- Entrepreneurs aiming to enhance their marketing skills
- Content Writers wanting to create more compelling content
- Writers eager to master the art of persuasion and enhance their storytelling
- B2B Marketers aiming to generate high-quality leads and improve conversion rates
- Marketing Consultants wanting to deepen their expertise
- Marketing Managers focused on achieving better results through effective and compelling copy
- Small Business Owners who need to write persuasive marketing materials to boost their brand
- Freelancers who want to attract high-paying clients by showcasing their copywriting expertise
Instructors
- 4.6 Instructor Rating
- 21,921 Reviews
- 384,715 Students
- 30 Courses
Marketing Management Experience
• Global Product Marketing & Brand Manager for Sony PlayStation
• Vice President of Marketing for a Google accelerator startup
• Senior Product Marketing Manager for a Series-A startup
• Product Marketing Manager for a Google-backed Series-D startup
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University - Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master's and bachelor's business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary's University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
- 4.6 Instructor Rating
- 16,780 Reviews
- 378,207 Students
- 22 Courses
Hello, my name is Jyra Galosmo! I am a co-instructor of Dekker Fraser. My goal is to help you easily achieve your goals and objectives, whether that means enhancing your existing skill set, gain productivity at workplace, differentiate yourself, learning the new technological skills that are required to improve your career. I am an experienced Virtual Assistant with a demonstrated history of working in the information technology and services industry. Skilled in Microsoft Word, Administration, Microsoft PowerPoint, Microsoft Outlook, and Administrative Assistance. Strong administrative professional with a 2014 focused in matric from Saint Michael's College of Laguna.
- 4.6 Instructor Rating
- 18,144 Reviews
- 340,393 Students
- 27 Courses