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MarketingContent MarketingCopywriting

Become a Top 1% Copywriting King | Master Copywriting 2022

Copywriting to Get 100s of New Customers. Instructor has Fortune 100 Copywriting Skill & a Kellogg MBA (#1 Marketing)
Rating: 4.4 out of 54.4 (380 ratings)
33,592 students
Created by Dekker Fraser, MBA, Jyra Galosmo
Last updated 6/2022
English
English [Auto]

What you'll learn

  • Copywriting
  • Content Strategy
  • Content Marketing
  • B2B Marketing
  • Copywriting
  • Copy Writing
  • Content Writing
  • Lead Generation

Requirements

  • Experience with writing

Description

Learn how to get more customers in this groundbreaking, definitive course on copywriting and content marketing.

Master the art & science of copywriting to push people down your funnel to become active, paying customers, instead of just "leads." Generate pipeline revenue and serious financial results instead of inflating vanity metrics, such as captured "emails" that never convert into paying customers. This is the ultimate course on copywriting and content marketing!

Learn how to...

  • Develop a full-funnel content marketing & copywriting plan

  • Write copy that changes people's minds and gets them to buy your product

  • Nurture leads so they actually become paying customers

  • Write proven and effective ads for LinkedIn and other copywriting channels

  • Write persuasive headlines that persuade people to do what you want

  • Acquire new customers

  • Avoid common content marketing & copywriting mistakes

  • Mimic successful, proven ads for lead generation and nurturing

I will reveal...

  • My SPF framework for high-level copywriting

  • How to apply persuasive marketing psychological principles

  • Map copy to stages of awareness and funnel progression

This course is for business-to-business copywriting contractors, marketing managers, entrepreneurs, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500. This does NOT, however, apply to people looking for a course on search-engine optimization (SEO).

I'll show you examples of...

  • Lead generation ads and copywriting

  • Lead nurturing ads and copywriting

  • Copywriting case studies

  • Email copywriting

  • Copywriting to generate meetings for the sales team

Let's get copywriting!

Copywriting: 2022 Copywriting, Content Writing, Copy Writing
Copywriting to Get 100s of New Customers with Copywriter Skills, Content Writing, Content Strategy, Content Creation MBA

Who this course is for:

  • Copywriters
  • Entrepreneurs
  • Content Writers
  • Writers
  • B2B Marketers
  • Marketing Consultants
  • Marketing Managers

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA
Dekker Fraser, MBA
  • 4.5 Instructor Rating
  • 5,927 Reviews
  • 182,214 Students
  • 32 Courses

Management Experience

• Global Product Marketing Manager for Sony PlayStation

• Vice President of Marketing for a Google accelerator startup

• Senior Product Marketing Manager for a Series-A startup

• Product Marketing Manager for a Google-backed Series-D startup

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Education

• MBA in Marketing from Northwestern University - Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master's and bachelor's business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary's University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

Jyra Galosmo
Teaching Assistant
Jyra Galosmo
  • 4.5 Instructor Rating
  • 2,964 Reviews
  • 175,337 Students
  • 21 Courses

Hello, my name is Jyra Galosmo! I am a co-intructor of Dekker Fraser. My goal is to help you easily achieve your goals and objectives, whether that means enhancing your existing skill set, gain productivity at workplace, differentiate yourself, learning the new technological skills that are required to improve your career. I am an experienced Virtual Assistant with a demonstrated history of working in the information technology and services industry. Skilled in Microsoft Word, Administration, Microsoft PowerPoint, Microsoft Outlook, and Administrative Assistance. Strong administrative professional with a 2014 focused in matric from Saint Michael's College of Laguna.

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