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Copywriting for Six Figures: Become a Copy Writing God!
Bestseller
Rating: 4.4 out of 5(1,502 ratings)
76,116 students

Copywriting for Six Figures: Become a Copy Writing God!

Master Copywriting with a Fortune 100 Expert and Kellogg MBA: Your Ultimate Guide to Crafting Compelling Copy
Last updated 5/2026
English

What you'll learn

  • Master the Art of Persuasion: Develop the skills to craft compelling copy that drives sales and engages audiences
  • Advanced Copywriting Techniques: Learn cutting-edge strategies in copywriting and content marketing
  • Build Effective Content Strategies: Design a powerful content marketing plan from scratch and convert leads into customers
  • Psychological Triggers for Sales: Apply proven psychological principles to effortlessly influence purchasing decisions
  • Create High-Impact Copy: Write captivating copy for ads, emails, landing pages, and other marketing materials
  • Avoid Common Pitfalls: Identify and avoid frequent mistakes in copywriting and content marketing
  • How To Write Powerful Headlines
  • Craft Magnetic Headlines: Write headlines that grab attention and drive action
  • Replicate Proven Success: Model and adapt successful ad strategies to achieve outstanding results

Course content

15 sections154 lectures19h 42m total length
  • Copywriting Course Introduction5:26
  • Writing body copy10:56
  • Ultimate Sales Letter29:15
  • Headlines copywriting advice from David Ogilvy3:56
  • Ogilvy headline copywriting
  • Ecommerce Email Marketing24:22
  • Email Marketing Overview6:50
  • 18 Rules to Automate Cold Emails & Score Big Contracts!19:07
  • Magic Words13:45
  • Secret Reddit Marketing Hack5:42
  • Tactical Copywriting Frameworks10:51
  • AI Marketing Assistant10:31
  • Headline Copywriting9:15
  • Headline Copywriting
  • Lessons from Building a Story Brand13:58
  • 20 Headline Formulas to Make You Rich16:05
  • Reddit Marketing + SEO13:13
  • Wistia Wizard3:28
  • 35 proven headline formulas6:05
  • 2 Types of Copywriting3:39
  • 2 Types of Copywriting Quiz
  • Cashvertising 14:56
  • Cashvertising 28:13
  • Cashvertising 37:02
  • Cashvertising 47:59
  • Cashvertising 57:25
  • Ecommerce Email 219:15
  • Aids to headline copywriting5:31
  • 2 Types of B2C Copywriting12:37
  • Exactly What to Say: The Magic Words8:40
  • Writing Case Studies Copy12:00
  • Hooks2:48
  • Copywriting for long-term growth part 16:07

    Learn long term growth copywriting by building memorable brand associations and triggers, using examples like Folgers to show category entry points, long-term memory, and linking the brand to buying scenarios.

  • Copywriting for long-term growth part 25:43
  • Copywriting for long-term growth part 37:14
  • Case Study on the 2 Types of Copywriting2:43
  • Deliverability Checklist10:00
  • 7 steps to successful ads & 5 principles of copywriting4:54
  • ADPLAN framework to evaluate copywriting5:12
  • ADPLAN framework
  • 10 Ways to Write Your First Paragraph8:47

    Explore ten ways to write the first paragraph after the headline, with examples and insights from John Cable's copywriting approach, including continuing the thought and giving away free info.

  • Easy Ad Formula0:30
  • Headline Examples from Apple0:01
  • Headlines
  • White Paper Copywriting Example4:28
  • Copywriting Examples0:42
  • Copywriting Perception
  • What are you selling?0:28
  • 14 Tips for Writing YouTube Titles0:31
  • 8 Copywriting Tricks Used by Apple0:07
  • Examples - Copywriting for Short-Term Sales0:43
  • Color Copywriting0:12
  • Copywriting Example - Facebook Advertising0:32
  • Luxury Copywriting Case: Canada Goose0:31
  • 12 Easy Ways to Make Millions for Your Business (Changing the Channel)32:48
  • No BS Direct Marketing Summary43:18
  • Traffic Secrets28:04

Requirements

  • All you need is a passion for learning and a drive to master copywriting

Description

If you want to sell anything online successfully, you’ve got to learn copywriting...

WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!

This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.

Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!

By the end of the course, you'll be able to...

  • Develop a full-funnel content marketing & copy writing plan

  • Write copy that changes people's minds and gets them to buy your product/service

  • Nurture leads so they actually become paying customers

  • Write proven and effective ads for LinkedIn (and other advertising channels)

  • Write persuasive headlines that induce people to do what you want

  • Avoid common content marketing & copywriting mistakes

  • Mimic proven/successful ads

  • & so much more!

  • New! Write high-CTR YouTube titles

  • Write compelling body copy

  • Use 35 formulas for writing sales-growing headlines

I will reveal...

  • My SPF framework for high-level copywriting

  • How to apply persuasive marketing psychology principles

  • How to map copy to stages of awareness and funnel progression

  • 35 proven headline writing formulas

  • 10 ways to write your first copywriting paragraph (after the headlines)

  • Research-backed approaches to copywriting for long-term growth (and short-term sales!)

Key sections:

  • B2B copywriting (for businesses)

  • B2C copywriting (for consumers)

  • Case study copywriting

  • Email copywriting

  • Website copywriting

  • Nurturing & funnel copywriting

  • Content copywriting

  • Direct-response copywriting

  • Copywriting for short-term sales

  • Copywriting for long-term growth (brand copywriting)

  • Headline copywriting

  • Body copy copywriting

This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.

I'll show you examples of...

  • Lead generation ads

  • Lead nurturing ads

  • Copywriting case studies

  • Email copywriting

  • Copywriting to generate meetings for the sales team...etc.

Let's get copywriting!

Who this course is for:

  • Copywriters looking to refine their craft
  • Entrepreneurs aiming to enhance their marketing skills
  • Content Writers wanting to create more compelling content
  • Writers eager to master the art of persuasion and enhance their storytelling
  • B2B Marketers aiming to generate high-quality leads and improve conversion rates
  • Marketing Consultants wanting to deepen their expertise
  • Marketing Managers focused on achieving better results through effective and compelling copy
  • Small Business Owners who need to write persuasive marketing materials to boost their brand
  • Freelancers who want to attract high-paying clients by showcasing their copywriting expertise