Smart B2B Content Marketing: The Winning White Paper Formula
What you'll learn
- By the end of the course, you'll understand how to use white papers and special reports to generate high-value leads and keep moving them forward in your sales funnel.
- In this course, you'll learn how to choose a white paper topic, how to write a title and structure your content. You'll learn how to promote it, both through promotional channels and through an offer or landing page on your site. Finally, you'll learn how to repurpose and reuse your content to create a marketing funnel that entices leads reach out to become clients on their own initiative.
Requirements
- Required: A desire to take an easier path to attracting leads & closing sales.
Description
Sales becomes simple & straightforward when you've first built trust. A superior content marketing strategy accomplishes this feat. I've spent years in the trenches using special reports and white papers to attracting leads who quickly become six-figure clients. In this course, I conversationally share this winning formula.
You'll discover:
- The six elements to a winning white paper that not only leave your readers itching for more, but also move them one step further in your the sales funnel.
- The two emotional appeals that must be conveyed on your offer page to entice visitors to become leads.
- Sample action-inducing bullet points that create an overwhelming uneasiness that can only be relieved by your content.
- How delaying the delivery of your content by 1 minute can produce immediate results.
- Which fields are absolutely critical (and which can be ignored) on your lead capture forms.
- How to make your promotional emails convert like crazy.
- What you must deliver to your leads within the first 24 hours, 7 days, and the first 30 days so you don't squander your immense opportunity.
Start learning now to shortcut your path to producing powerful B2B content marketing with white papers.
Who this course is for:
- B2B software or professional services companies
- Marketing managers and directors
Course content
- Preview02:39
- Preview04:08
- IFrameContent Marketing Status
- Preview02:54
- Preview05:45
- 04:55Content Anatomy: Body
- 09:45Content Anatomy: Call to Action
- 05:28Getting Your Content Designed
Instructor
![Chris Crompton](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.1 Instructor Rating
- 13 Reviews
- 157 Students
- 1 Course
I was a programmer and web developer before discovering and pursuing my passion in marketing 8 years ago. I created a content marketing platform in 2006 and sold it two years later. On the back of this sale, I then took a job at a marketing agency where I was quickly put in a position to market the agency itself to prospective clients. I've discovered how properly positioned content can build trust and form a quick gateway to high-value B2B relationships.