B2B Cold Email Masterclass: Book More Meetings Without Ads

In this lecture you'll follow a step-by-step SOP for buying and setting up your cold email infrastructure, including:

- Bulk-purchasing .com domains on Spaceship

- Buying Google Workspace and Microsoft mailboxes through Zapmail

- Splitting inboxes across providers to diversify and lower your risk

By the end you'll have a full set of domains and mailboxes ready to be warmed up and connected to your sequencer.

In this lecture you'll go deep on deliverability so your emails actually reach the primary inbox, including:

- How email service providers and their spam filters really work

- The infrastructure-level factors that decide whether you land in inbox or spam

- A complete deliverability checklist to run before launching any campaign

By the end you'll know how to protect your sender reputation and keep your emails out of spam.

In this lecture you'll get the current, streamlined cold email tech stack and exactly what it costs to run, covering:

- Which tools to use for domains, mailboxes, and sending

- Why US-based IPs and resellers beat buying mailboxes directly from the source

- How to calculate the number of domains and mailboxes you need from your daily volume

By the end you'll know precisely which tools to buy and what your monthly outreach setup will cost.

In this lecture you'll learn the strategy behind sourcing high-intent leads instead of generic lists, covering:

- Why intent signals matter and how to find leads who are already in pain

- How to segment your approach based on the size of your market

- How to uncover niche databases and lead sources using AI

By the end you'll know how to plan a lead-sourcing approach that targets only your highest-fit prospects.

In this lecture you'll follow the hands-on process of scraping high-intent leads from real buying signals, including:

- Pulling competitor followers and other intent-based audiences

- Using scraping tools like Apify and RSS-based trackers

- Turning raw signals into a clean, usable lead list

By the end you'll be able to build targeted, high-intent lead lists yourself for a fraction of the usual cost.

In this lecture you'll learn a proven cold email copywriting framework with templates and real examples to model, covering:

- Building an email sequence matrix mapped to your ICP segments

- When to use short, long, outcome-focused, or feature-focused emails

- Writing soft and hard CTAs and personalizing at scale

By the end you'll be able to write cold email sequences designed to earn replies and book meetings.

In this lecture you'll set up your cold email sending tool and launch your first campaign, covering:

- The difference between a cold email sequencer and a regular email marketing tool

- The three pillars every campaign needs: inboxes, sequences, and a lead list

- Connecting and warming up your inboxes inside Instantly

- Uploading your sequence and leads, then launching the campaign

By the end you'll have a live cold email campaign sending on autopilot.

In this lecture you'll watch a real, unscripted sales call with a cold-outbound lead from a Hungary-based B2B company as it moves from discovery to close.

By the end you'll see how to handle objections about business fit and guide a booked meeting toward a signed deal.

In this lecture you'll watch a real sales call with a US-based B2B founder who had already struggled with outbound, and see how the conversation is steered toward a close.

By the end you'll understand how to read a prospect's situation on a call and position your offer as the obvious solution.