Decode Your Market: The Sizing and Forecasting Puzzle
What you'll learn
- Understanding the principles of market research: Different types of research methods, data collection techniques, and ethical considerations.
- Learning about market segmentation and targeting: Identifying and defining your ideal customer group.
- Exploring different market sizing methodologies
- Understanding market forecasting concepts and models
- There are no course requirements or prerequisites. This course in a foundation course.
WHY IS THIS COURSE IMPORTANT?
Stop guessing, start strategizing!
Master data-driven market sizing & forecasting. Build a powerful business plan with confidence.
This course will equip you with:
Reliable data sources: Uncover hidden gems & industry intel.
Powerful tools & techniques: Tame the data jungle & forecast like a pro.
Expert insights & lessons learned: Avoid pitfalls & leverage real-world experience.
This Course includes the following topics:
Finding Market Data from Free Reports
Finding Market Data from Annual Reports
Keep Everything Straight (includes excel tool)
Market Forecasting Models
Crossing the Chasm
ATAR model (includes Excel tool)
Bass Model (includes Excel tool)
Using CRM tools for Forecasting
Professional Forecasting Tools
WHO IS THE IDEAL STUDENT FOR THIS COURSE?
Entrepreneurs and aspiring entrepreneurs: Seeking to assess the viability of their business ideas and forecast market growth for successful launch and future planning.
Product managers and developers: Aiming to develop products that meet real customer needs and stand out in a competitive market by understanding its size and potential.
Marketing and advertising professionals: Seeking to allocate resources effectively and target campaigns based on accurate market size and growth projections.
Business owners and consultants: Wanting to gain a deeper understanding of their market potential to make informed strategic decisions and secure funding.
WHAT IS YOUR TEACHING STYLE?
My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic.
WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?
I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.
Who this course is for:
- Entrepreneurs and aspiring entrepreneurs: Seeking to assess the viability of their business ideas and forecast market growth for successful launch and future planning.
- Product managers and developers: Aiming to develop products that meet real customer needs and stand out in a competitive market by understanding its size and potential.
- Engineers trying to learn how to predict product or service sales.
- Business owners and consultants: Wanting to gain a deeper understanding of their market potential to make informed strategic decisions and secure funding.
Tom Giordano is a 28 year veteran of Philips Healthcare. He retired in 2005 as Vice President of Marketing, where he was responsible for 240 marketing professionals and several billion dollars in product. Through his career, Tom held a wide variety of positions of increasing responsibility at Philips, starting in engineering, progressing to product management, then marketing management and finally senior level business leadership. In 2004, he was awarded the prestigious Presidential Award from Philips for forming a new entrepreneurial business unit that tripled sales in 18 months. Tom played a key role as a course developer and instructor in the management development and executive training efforts with the Philips High Potential Development Center.
Following his retirement from Philips, Tom joined the adjunct faculty of the graduate business schools of the University of New Haven in Connecticut and the University of Washington in Seattle. He currently holds a positiion as "Executive in Residence" at the University of New Haven and continues to teach there with exceptionally high student reviews.
In 2009, while teaching at UW and UNH, he became President of Sectra Healthcare North America for 2 years to lead a very successful turnaround effort.
Tom built a very successful internship program between Philips and the University of Washington and served as a mentor there for 15 years. He also served as a mentor in the University of Washington mentor program and was featured in the book "Mentoring Moments" by Susan Canfield.
Tom serves as chairman of the Patient Advisory Council of Saint Vincent's Hospital in Bridgeport, CT
Tom holds executive coaching certifications with both Lore International and Tilt 360. He holds a BS in Electrical Engineering from Drexel University in Philadelphia and a MS degree in Engineering from the University of Florida.