B01: Fundamentals of Strategy, Plain & Simple
What you'll learn
- The importance of strategy in all aspect of business development
- The building blocks of strategy formulation
- Choosing the best strategy
- There are no course requirements or prerequisites. This course in a foundation course.
Even those of us who have been in business for quite some time, often forget the power of the basics of building a strong business .... solving a specific customer pain point, the value we bring to our customers, the market & technology dynamics, innovation, the competitive landscape and of course the financial opportunities, to name a few.
The topics covered in this "Fundamentals of Strategy" course are:
The Concept of Value
Putting together a SWOT
Connecting Strategy with Mission and Vision
Choosing the Best Strategy
The basic concepts behind business, particularly those who focus in innovation are often presented in a very complex, difficult to understand style. This "PLAIN AND SIMPLE" series on business is different. It strives to introduce the basic concepts of business and business innovation in a very simple and easy to understand format using many examples from both non healthcare and healthcare environments. This course is targeted at the entry level (Basic and Intermediate Level) learner.
The content of the series is based on the author's 35 years experience in the healthcare information systems business. This experience spans product design and launch, marketing, business development and executive management (including president). In addition it is based on 15 years teaching at the graduate level in the University environment.
Who this course is for:
- Those currently in a marketing or business development position, wanting to increase their knowledge about innovation in these professions
- Those considering a career change and wanting to learn more about innovation in business, marketing and business development
- Those just entering the business world and wanting to broaden their knowledge base in innovation, marketing or business development
- The eternally curious
Tom Giordano is a 28 year veteran of Philips Healthcare. He retired in 2005 as Vice President of Marketing, where he was responsible for 240 marketing professionals and several billion dollars in product. Through his career, Tom held a wide variety of positions of increasing responsibility at Philips, starting in engineering, progressing to product management, then marketing management and finally senior level business leadership. In 2004, he was awarded the prestigious Presidential Award from Philips for forming a new entrepreneurial business unit that tripled sales in 18 months. Tom played a key role as a course developer and instructor in the management development and executive training efforts with the Philips High Potential Development Center.
Following his retirement from Philips, Tom joined the adjunct faculty of the graduate business schools of the University of New Haven in Connecticut and the University of Washington in Seattle. He currently holds a positiion as "Executive in Residence" at the University of New Haven and continues to teach there with exceptionally high student reviews.
In 2009, while teaching at UW and UNH, he became President of Sectra Healthcare North America for 2 years to lead a very successful turnaround effort.
Tom built a very successful internship program between Philips and the University of Washington and served as a mentor there for 15 years. He also served as a mentor in the University of Washington mentor program and was featured in the book "Mentoring Moments" by Susan Canfield.
Tom serves as chairman of the Patient Advisory Council of Saint Vincent's Hospital in Bridgeport, CT
Tom holds executive coaching certifications with both Lore International and Tilt 360. He holds a BS in Electrical Engineering from Drexel University in Philadelphia and a MS degree in Engineering from the University of Florida.