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Awesome Customer Experience For Your Retail Store
Rating: 4.1 out of 5(5 ratings)
34 students

Awesome Customer Experience For Your Retail Store

Make your customers love buying from you and recommend you to friends
Created byMike Korytny
Last updated 8/2021
English
English [Auto],

What you'll learn

  • Give your customers an awesome experience they will love
  • Set yourself above and in front of the competition
  • Make them feel that you're the best person to buy from
  • Give real value to your customers and get value from them

Course content

1 section47 lectures8h 43m total length
  • Introduction10:06

    Deliver a genuine, customer-focused experience that makes buyers feel valued, with attentive staff, upbeat music, and the store’s best, highly rated products.

  • Play relevant music10:54

    Enhance customer experience by tailoring in-store music to individual preferences, asking about favorite artists, and building a personal connection through attentive details and quality sound.

  • Serve refreshments11:44

    Serve refreshments to entice customers and improve their experience with coffee, tea, water, and biscuits, and invite neighboring stores to wine and cheese events.

  • Chat up your customers12:42

    Learn how to chat up customers to build genuine person-to-person connections, use small talk to establish rapport, and create a welcoming store experience that keeps shoppers coming back.

  • Have a beautifully designed store12:32

    Choose a professional interior decorator to craft a cohesive, high-end store look. Ensure window, interior, and sign design, scent, and sound create an appealing customer experience.

  • Give your customers good feelings11:12

    Elevate retail experiences by making customers emotionally happy through genuine, uplifting interactions and a strong human connection.

  • A human connection11:31

    Cultivate genuine human connections with customers by learning who they are, sharing your story, and prioritizing relationships over sales, to inspire loyalty.

  • Reach out through email11:18

    Capture customers' emails to extend the in-store experience through email marketing, coupons, and events, while inviting social media engagement and product demonstrations.

  • Reach out through social media10:01

    Cultivate lasting customer relationships by maintaining active social media profiles, posting regularly, responding to comments, and guiding buyers directly through messages or simple links.

  • See the situation through your customer’s point of view10:36

    Emphasizes seeing every situation through the customer's eyes to understand what matters to them. Advocates validating their perspective and delivering what matters to customers to improve the customer experience.

  • Develop excitement and interest11:51

    Build excitement around your store by hosting engaging events, running contests, and posting compelling content that emphasizes trust, value, and a cool, charismatic brand.

  • Ask questions. Learn more about your customer11:13

    Ask questions to learn who your customers are and tailor the experience to each individual, using general patterns and the 80/20 ratio to guide service and product recommendations.

  • Pay attention to detail11:21

    Discover how paying attention to detail signals value to customers through professional branding, quality stationery, pens, cards, magnets, and polished videos, while maintaining genuine customer relations.

  • Make sure your customers are buying the right products for them10:57

    Identify customers’ needs through targeted questions to ensure they buy the right products, use them well, and share positive word-of-mouth about the product and your recommendations.

  • Be an expert in your field11:49

    Be an expert in the field by knowing products inside out, answering precise questions, and guiding customers with accurate strengths and weaknesses to inform buying decisions.

  • Add value11:19

    Add value by delivering a customer experience that creates positive memories, personal connections, and loyalty, boosting sales and differentiating your store from competitors.

  • Tie everything into the sale9:38

    Tie the customer experience to the sale by recognizing when the customer is ready to buy and asking for the sale. Ask questions to confirm the right product.

  • Value is in the perception of the customer11:06

    Discover that value is defined by the customer's perceived value, and tailor offerings by asking what they value. Align your presentations and interactions to match that perception.

  • Let the customer guide the interaction11:05

    Let the customer guide the interaction in retail by reading cues, body language, and responses, agree to disagree when needed, and slow down to reassess while staying confident.

  • Speak the same language11:15

    Learn to match each customer's pace, volume, and language to build connection and avoid objections, adapting speed, formality, and slang to communicate effectively.

  • Ask for clarification11:16

    Ask for clarification to understand customers' words and meanings with genuine curiosity, and adapt to language and cultural differences to prevent misunderstandings.

  • Effective communication is important11:18

    Improve customer experience by communicating clearly, asking for clarification, and explaining industry jargon and specifications in simple terms so customers understand and decide confidently.

  • How to start talking to customers11:16

    Engage customers with a personal, name-based approach, call them by name, start conversations with 'hi, how are you,' and give genuine compliments to value them as people before discussing purchases.

  • What to say to your customers11:15

    engage customers with a positive, value-focused approach, compliment their clothing and the day, offer helpful advice when asked, and emphasize what you give them to lift mood and buying confidence.

  • Always help your coworkers11:19

    Foster a thriving store by keeping co-workers in a positive mood, offering help, resolving issues together, and delivering a positive customer experience.

  • Make your customers comfortable11:18

    Create a comfortable in-store experience by providing couches, a coffee table, magazines or catalogs, water, and a no-pressure, attentive approach that gives customers space to browse.

  • If the customer is difficult11:19

    Handle difficult customers with a calm, nonchalant approach, avoiding calling out rude remarks. When needed, involve a coworker to reset the interaction and steer toward a positive sale.

  • Get customer feedback11:29

    Get customer feedback via a website page with a 10–20 question form and open fields to rate and comment. Use insights to address issues, improve offerings, and strengthen customer relationships.

  • Be careful how you say things11:11

    Master the art of saying things to enhance customer experience by listening, choosing softer, thoughtful wording, and avoiding arguments to keep interactions positive.

  • Handling complaints13:58

    Learn to handle complaints with active listening, empathy, and rapid resolution by diffusing anger, addressing misunderstandings, and offering fair discounts to preserve customer trust, loyalty, and repeat business.

  • Keep things positive11:13

    Stay positive in every customer interaction by turning negatives into a glass half full view, listening to stories, offering helpful advice, and building genuine personal connections that boost customer relations.

  • How does your customer feel about their experience11:11

    Explore how customer experience relies on the customer’s perception and feelings, and learn to address concerns by treating them as right. Build trust through questions, resolution, and genuine care.

  • How customers expect to be treated11:12

    Give every customer a free item, like a snack or drink. Attach a coupon and raise the service bar to treat customers above expectations.

  • Have your customers follow you on social media11:12

    Link all social media channels so customers can interact with you across Twitter, Facebook, YouTube, and Pinterest; post per channel, respond to comments, and share timely updates.

  • Bring it all together11:07

    Use a customer feedback checklist and a welcoming, spacious store. Invite customers with free samples, offer coffee, collect names and social media preferences, and continually experiment to improve sales.

  • It’s all about people11:06

    Build an attractive customer experience by connecting as people, understanding customers, and treating them well to earn trust, repeat business, and strong referrals.

  • Change things for the better11:07

    Emphasize resolving petty issues to create a positive store environment, build strong co-worker and customer relationships, and drive enthusiastic, respectful service that boosts sales.

  • The customer experience is in what the person buys11:04

    Deliver a superior customer experience by prioritizing product quality, fit, and longevity. Guide customers to the right item, not the most expensive one, using staff expertise and product knowledge.

  • When you’re not feeling like it11:32

    Maintain the high customer experience in your retail store by staying upbeat for customers. Lift others up with small, everyday actions to regain momentum when you are not feeling it.

  • How to keep going11:06

    Translate customer experience into action by choosing receptive approaches, using small talk and listening, and sustaining energy through genuine interactions that keep you going.

  • It takes practice to bring people up11:07

    Practice high-level customer care until it feels natural, using authentic positivity and relevant questions to elevate every interaction. Adapt ideas to your own style and refine with consistent practice.

  • Implement improvements on step at a time11:07

    Practice elevates customer interactions step by step, implementing high-level, positive methods, asking the right questions, and personalizing approaches to suit your store and customers.

  • Find out what they value11:14

    Focus on one customer at a time, get to know them, and tailor a best possible experience while maintaining a welcoming environment and clear pricing.

  • Keep a good outlook11:04

    Cultivate a positive outlook to turn interactions into expert, personalized guidance. See potential for good in every encounter, and help customers find the right products.

  • Selling to your customers is knowing your customers11:12

    Know your customers to tailor value and drive sales, so every purchase rewards your effort. Build genuine connections through feedback, insight, and service that turns buyers into repeat customers.

  • The customer wants to buy11:07

    Stay present and attentive with customers, read their signals, answer questions, and engage to guide them toward a purchase.

  • Sell the customer the best product for them5:11

    Align sales and customer experience into one people-driven service, delivering value through friendly, relationship-building guidance that recommends the best product to satisfy customers and drive loyalty.

Requirements

  • A retail store to practice in

Description

Set yourself above and in front of your competition by delivering a customer experience no one else can match. Make your customers love buying from you and want to go nowhere else. The best way to talk to and treat your customers to win them over and develop lasting relationships that you and your customers will value. Have them love doing business with you and buying your product so much that they will tell their friends, coworkers, family and social media connections how great you are and to also buy from you. This course covers all the different things you can do to deliver a fantastic customer experience that people will value, enjoy, and remember. How to always give your customer your best and take your business to the next level. Positive customer experience is the best way to make optimum sales and relationships and beat the competition even more than sales, coupons or offers. Customers look for a great experience as a prerequisite to shopping or buying from a store. The best way to create regular, satisfied customers and have them want to buy from you because they have a great time doing it and they get the most value out of their experience with your store.




Who this course is for:

  • Customer service people
  • Sales people
  • Business people
  • Anyone working in or owning a retail store