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Marty’s Day:

It is only 6:30 am when the alarm sounded, and I crawled out of the bed, and zombie walked to my kitchen to put the coffee machine. After my usual trip to the bathroom to brush my teeth, I looked for my favorite coffee mug. For some reason, it was not on the shelf, so I looked for it inside the dishwasher and found it dirty. I hate when that happens, so I went ahead and washed and poured my coffee and sat by the window side. It was a great early morning in Miami; I am lucky to live on the 15th floor of a beautiful beachfront building.

My wife and kids are still sleeping, and I usually leave before the chaos starts, so I can be home earlier and spend time with my kids.

After admiring the view and finishing my coffee, I grabbed my gym clothes and my gym bag that I had previously gotten ready with my work cloth and got on the elevator. At that time, I usually bump into Sue in the elevator with her Jack Russell named Link on her way for a walk, but today I did not see her.

Once in the parking lot, I got in my convertible red Mustang, removed the top, and headed to my gym. I picked a gym close to my office to avoid the deadly traffic jams Miami has, but at 7 am, the highway is still good. It usually takes me around 20 minutes to get there, and I take advantage of that time to listen to a Podcast or some audiobook on Audible. Today I was listening to an Audiobook called Objections by Jeb Blount, an excellent book about avoiding objections.

As I arrived at the gym, I parked in my usual spot and waved to the front desk, and got ready to do my workout. Today I had a personal class with my trainer Tessa. Usually, these days are brutal since she takes me to the extreme. I love being fit; I release so much stress and gets me super hyped for the rest of the day.

After going through numerous workouts and sweating like crazy, I finally got my protein shake out in the locker room and enjoyed my well-deserved rest while I showered with freezing cold water. Cold water is so good for circulation, and also it wakes you up like crazy!

As I leave the gym, I start to check my emails to see if there is anything urgent, 8:30, and I already have my emails swamped with stuff, I get on my car and drive to the office and start my typical day.

The first hour I check emails and answer all the critical issues before I jump into my first meeting with my team. I own an agency dedicated to digital marketing, so we craft strategies to increase brand awareness, increase sales, and communicate with prospects and clients. We work with many industries and have a good portfolio of clients.

You know what the problem is, there is so much stuff out there and so many changes that it is hard for me and my tech and sales team to keep up with all the new trends. My first meeting is usually to have some status on our projects and anything that needs to be addressed.

At around 11, we usually have another meeting to see new trends and analyze data and results to improve our services and provide more value to our clients.

They are intense; you see, everyone has an opinion, but like Edward Demming says: “Without data, you are just another person with an opinion” So I try to understand and work with the team to see the best solution and how to implement it.

I sincerely wish there was some kind of company that can train them and me into what is coming next. We spend too much time researching and analyzing trends and new possible paid media for our clients, but I am going to need to open a new whole department for this in the company, and that is going to cost me a lot of money. So far, we are doing sort of speak manually, but it is tiresome.

Once we finish, this meeting is off to a lunch meeting. I try to network as much as I can, I got inspired by a book I loved to read some years go that was called Never Eat Alone by Keith Ferrazzi; always eat with a potential client, contact, or friend, but never eat alone.

It was a great lunch before heading back to the office and doing a couple of phone calls, check my LinkedIn account to see who to contact tomorrow and network as much as I can, and confirm my attendance at some marketing events. I do spend time researching any new technology and consistently read most of the newsletters I get. I was looking at Virtual Reality and saw incredible things coming out, so I like to keep informed to see if there is a possible advertising value there.

E-games are impressive now, so that is a task I am assigning to one of my team members to study the industry to see how we can leverage all the loyal fans to our client's brands.

One more meeting before I head out the door today includes a small summary of what we got done and what needs to get done tomorrow. It is almost 6 pm, and I am already feeling the stress of today. I wish I could get home earlier, but there is so much work to get done that sometimes the earliest I get back home is 8 pm.

Now that we finished the final meeting and leave, I see that it is 7:15 and got another 35 minutes of commute with the traffic to get home. Usually, I take advantage of that time and listen to some podcasts or audiobooks, sometimes if possible, I talk to clients or team members so we can discuss while we are all stuck in traffic things we could not go over during the day.

So it is almost 8 pm, and I walk through my door. My kids come running and say hi; they are already in their pajamas, and my wife has already given them dinner. She is also tired, she has an e-commerce site, and is always hooked on the computer, she has more flexibility since she works from home and her business can run on its own in the afternoons. She decided to open her e-commerce site when we had our first kid, so she could have more time and freedom.

Sometimes I feel I miss out on a lot of things just to make money. I need to simplify my business and automate it somehow. By 8:45, my kids are in bed, I have dinner with my wife, and while we sip on a glass of red Spanish Rioja Wine, we talk and share stories about our day. By 10 pm, I am getting ready for bed.

Pijama, a bottle of water on my night table, brush my teeth, tuck my kids in, even though they are sleeping, I love to see them there lying on their beds, free of worries and peaceful. I grab a book and try to fall asleep reading, and as I do, I look forward to a brand-new day tomorrow.