Automate Digital Marketing & Social Media with Generative AI
What you'll learn
- Dive deep into AI-driven long-form content creation, mastering techniques to produce comprehensive and engaging articles effortlessly.
- Explore automated creation of shorts, reels, and TikToks, ensuring captivating content tailored for bite-sized audience engagement.
- Unearth the secrets to auto-generating compelling social media posts, maintaining consistency and relevance across platforms.
- Tap into the world of AI for music generation, crafting unique tunes and melodies that resonate with listeners' emotions.
- Hone your copywriting skills with AI, learning to craft persuasive, impactful messages that captivate and convert.
- Delve into advanced SEO strategies, optimizing content to dominate search results and amplify your digital footprint.
- Harness the potential of AI in generating stunning visuals and videos, elevating your brand's storytelling to new heights.
- Learn to fuse traditional content methods with AI's capabilities, ensuring a perfect blend of creativity and technology in every piece.
- Learn how to leverage Perplexity AI for Research and Writing
- Be curious and keen to explore digital marketing.
- Know basic computer or mobile use to access the course.
- Be open to learning new AI marketing techniques.
- Beginners welcome; we'll start with the basics.
- Have a device with good internet to access materials.
- Be ready to dive into hands-on video lessons.
- Any standard device works; no fancy tech needed.
- Stay positive and eager to upgrade your marketing know-how.
Mastering Digital Marketing with Generative AI and ChatGPT
Embark on an extensive, skill-building voyage in the realm of digital marketing, enriched by the power of Generative AI and ChatGPT. This meticulously designed course will equip you with the tools and strategies to dominate the digital marketing landscape, offering a harmonious blend of traditional methods and cutting-edge AI technologies.
Section 1: The Foundations of Digital Marketing with AI
Lecture 1: Introduction to Digital Marketing with Generative AI: An overview that sets the course for a transformative AI-driven digital marketing journey.
Lecture 2: Syllabus, Ground Rules, and AI Community Engagement: Get acquainted with the course outline, expectations, and how to interact within our AI-focused community.
Section 2: ChatGPT Walkthrough for Digital Marketers
Lecture 3: Quick Note on ChatGPT in Digital Marketing: Brief essential insights before diving deep into ChatGPT.
Lecture 4-5: ChatGPT Guide for Digital Marketing: Explore the capabilities of both free and paid versions of ChatGPT tailored for digital marketing.
Lecture 6: BARD vs ChatGPT in Digital Marketing: A comparative study focused on utility for digital marketing tasks.
Lecture 7: Bard Extensions for Enhanced Digital Marketing: Uncover new ways to augment Bard's utility in digital marketing.
Section 3: AI-Driven Text-to-Image Tools for Marketing
Lecture 8: Midjourney Guide in AI Marketing: A checkpoint to evaluate your AI-driven marketing skills.
Lectures 9-13: Comprehensive guides on Leonardo AI, CANVA AI, Generative Fill Adobe, Fooocus, and leveraging ChatGPT for creative image prompts in marketing campaigns.
Section 4: AI-Powered Text-to-Video Tools in Digital Marketing
Lecture 14: Runway GEN-2 for Video Marketing: Master the Runway GEN-2 tool for AI-enhanced video content.
Lecture 15: AI Video Editing for Marketing: Learn advanced video editing techniques using AI tools.
Section 5: AI-Powered SEO Masterclass
Lecture 16-36: An exhaustive deep dive into AI-powered SEO, covering the basics to advanced strategies like search generative experiences, REAL analytics, keyword analysis, content generation, and backlinking, with a focus on leveraging ChatGPT for SEO optimization.
Section 6: AI-Driven Email Marketing Strategies
Lecture 37-38: Employ AI and ChatGPT to craft compelling email marketing campaigns, including text and image generation as well as HTML generation for product updates.
Section 7: AI-Enhanced Social Media Marketing
Lecture 39-41: Strategize and execute AI-powered social media campaigns, from planning with an AI-generated calendar to creating short videos efficiently.
Section 8: Masterclass in Prompt Engineering for Digital Marketing
Lecture 42: Dive into the world of AI prompt engineering, focusing on optimizing image prompts for marketing needs.
Section 9: Cutting-Edge Extras
Lecture 43-44: An extra section featuring AI QR Codes and a nostalgic guide to the older GEN-1 for digital marketing applications.
Whether you're an experienced digital marketer or a newcomer eager to navigate the AI-enhanced digital landscape, this course offers a thoroughly detailed, step-by-step guide to maximize the potential of AI tools like ChatGPT in your digital marketing campaigns.
Who this course is for:
- Budding digital marketers are keenly exploring the integration of AI's capabilities into their evolving marketing strategies.
- Forward-thinking business leaders are pivoting towards AI to rejuvenate their online brand presence and amplify outcomes.
- Digital novices embark on their journey, ardently seeking AI-augmented guides to navigate the intricate digital landscape.
- Seasoned marketing professionals are investing in AI-driven tools, eager to maintain an edge in an ever-evolving industry.
- Visionary entrepreneurs eye AI as the catalyst to enhance customer engagement, driving both rapport and revenue.
- Contemporary content creators and bloggers are turning to AI insights, aspiring to fine-tune and elevate their crafted narratives.
- Ambitious students and job hunters view AI-centric digital marketing as the golden ticket to enrich their professional portfolios.
- Curiosity-driven individuals are delving deep, eager to unravel the intertwining futures of digital marketing and AI's transformative role.
With over 10 years of experience in product management, including in AI, platforms, and apps, I have a diverse background in the tech industry. Currently, I am the Head of Product at a top tech start-up in India. I am also an enthusiast of generative AI, constantly exploring new ways to use it to solve problems and create innovative products. My goal is to use my skills and expertise to drive the success of my company and make a positive impact in the tech world.