
Discover how to use generative AI to automate digital marketing and social media, from content creation with ChatGPT and AI tools to SEO, email marketing, and backlinks.
Explore AI tools like ChatGPT, Midjourney, snappy, Leonardo AI, Gentoo, and Dall-E 3 to boost SEO, covering keyword research, blog writing, image generation, and email marketing.
Access all course materials via a live, continually updated resource link shown on screen or in the description, eliminating manual notes and screenshots.
The new chat GPT UI rearranges elements but keeps functionality; choose GPT-4 or GPT-3.5, upload files, and use GPT for vision, with custom GPT use cases like Dali the Negotiator.
Explore ChatGPT basics, navigate the user interface, manage chats, use the explore and custom GPT features, and learn about plugins, GPT-4 vs GPT-3.5, and custom instructions.
Explore nine use cases for real-time web browsing with ChatGPT and GPT four, including website reviews, news threads, market summaries, blog writing, keyword research, and browsing with Bing.
Unleash the massive GPT-4o image generation update, turning photos into anime, replacing faces, and generating ads, invitations, and room designs in seconds using diffusion.
Compare GPT-4 and GPT-3.5 for keyword research, on-page and off-page SEO, video content, and XML sitemap guidance, while noting free vs paid use and privacy tips.
Explore how GPTs serve as knowledge bases and APIs to power website chatbots, upload documentation, and answer real-time questions from your data.
Explore how to use Dall-E 3 for image generation and blog cover visuals, with both premium ChatGPT and free Bing options, including prompts, multiple samples, and original content.
Explore how GPT-4 vision reads text and analyzes images to generate web code, review designs, and optimize landing pages for digital marketing and social media.
Compare Bard, Google's Gemini-based chat model, with GPT-3.5/4, highlighting real-time web browsing, image and document uploads, microphone prompts, and YouTube video summarization.
Compare Bard and GPT-4 across prompts, real-time responses, and content attribution, exploring puzzles, poems, news summaries, and coding tasks within automated digital marketing and social media contexts.
Explore Bard extensions that access Google Workspace, YouTube, and more to answer questions and summarize content, enabling quick insights from emails, Google Drive, and videos.
Explore Claude-2 by anthropic as a text-to-text model with document upload and chat with your data, enabling up to five documents near 500 pages, for marketers, students, and teachers.
Gen-3 by Runway ML is the best video generation model to date, delivering realistic motion and photorealistic humans. It guides prompt structure, camera movement, and cost considerations for generation.
Animate static images into videos with RunwayML gen 3 alpha by uploading images, prompts, and seeds. Test product photos, portraits, and real estate while tracking credits and noting outages.
Learn how Claude 3.5 visual PDFs lets you view and analyze images, charts, and graphs in PDFs under 100 pages, with LaTeX rendering and live data visualization in real time.
Explore Olly Social, a Chrome extension that uses generative ai to generate comments, virality scores, and similar posts across major platforms, with personal voice customization and a one-time lifetime purchase.
Explore AI image generation for free using Bing image creator, Dall-E 3, and upcoming tools like Midjourney and Leonardo, mastering prompts, free credits, and basic inpainting and outpainting techniques.
Discover how to set up Midjourney in Discord to generate and iterate images from prompts. Learn to upscale, create variations, pan, and use describe to capture prompts from generated images.
Explore Canva's latest generative features, including magic, magic design, magic eraser, and text-to-image, and see how they automate presentation creation with translate, beat sync, and animation options.
Explore generative fill in Adobe Photoshop beta, using text prompts to generate and vary image regions, add objects, and manage layered variations for creative edits.
Fooocus, a free open-source alternative to midjourney, offering templates, easy setup, model downloads, and stable diffusion powered image generation.
learn to use GPT-4 to generate precise Midjourney prompts by teaching basic prompting, prompt parameters like chaos and seed, and examples, then create prompts across categories.
RunwayML's 2024 guide explains ai video generation from prompts, including motion brush editing. It covers text-to-video and image-to-video workflows, seed usage, interpolation, and free credits.
Discover pica, a video generation tool similar to runway that supports inpainting and real-time editing; learn to access it via discord, animate prompts, and train the model with feedback.
Learn to create a 52-second video using Runway Gen-2, GPT-4 prompts, and 11 labs audio; generate interconnected scenes under 320 characters and assemble in Premiere Pro or Canva.
Explore how the AI video editor Video Silence Remover trims silent parts and pauses, optimizes file size, and speeds up editing for YouTube videos.
Explore AI audio generation with ElevenLabs text-to-speech, preview voices, and generate spoken content from scripts; download, remove silences, and prepare clean audio for social media and virtual presentations.
Explore Artflow AI's non-code avatar workflow that trains a single avatar from 20 headshots on the free plan, then generates images and one-minute videos using credits in image studio.
Explore how the ID studio and D-ID avatars turn images into talking presentations, customize presenters, upload audio, and generate short AI-driven videos for automated outreach.
Explore how generative AI reshapes search and optimizes content for the future of Google's search experience, using tangibility and AI-generated content to boost SEO and analyze a real case study.
Master seo basics to rank content on search engines by optimizing keywords, site speed, and mobile-friendly design, with backlinks and core concepts like sitemaps, anchor tags, and meta descriptions.
Explore how Bing chat and AI-powered search reshape answer discovery, as content optimization and long-tail keywords influence ranking in search generative experiences.
Analyze real analytics from a new site by detailing search console metrics and keyword rankings. Implement consistent posting and sitemap usage to boost Google crawling, impressions, and clicks.
Use Google's keyword planner, which is free, to analyze long-tail keyword ideas, compare volume and competition with tools like Ubersuggest, and target low-competition keywords to boost early search visibility.
Use ChatGPT to generate keywords and content from scratch, exploring level 1–3 ideas and long-tail keywords for a niche site, and compare free options to paid tools for SEO.
Learn to use ChatGPT to generate topic ideas, SEO-friendly titles, and outlines for a sustainable 3D printing solutions site, targeting keywords and Google ranking.
Learn to generate long form SEO content using OpenAI's GPT four or GPT 3.5 model via API, optimizing length, structure, and prompts for scalable article creation.
Explore how AI content detectors assess machine-generated text in blogs, and examine paraphrasing and content polishing with tools like Quill Bot to influence human-like writing and SEO performance.
Learn to craft SEO-optimised content with ChatGPT by using a prompt-led, question-and-answer structure, targeting topics like sustainable 3D printing and green practices for search generative experience.
Submit each new blog post to Google Search Console, request indexing, and accelerate crawling to boost faster Google ranking and visibility.
Use ChatGPT to extract keywords from a top blog, generate related and long-tail keyword ideas such as sustainable 3D printing and additive manufacturing, and expand content to improve rankings.
Generate meta descriptions from your top keyword ideas to clearly signal article content to Google, using GPT to include the target keywords and highlight benefits for better Google ranking.
Learn how alt text helps Google understand images by describing content, optimize image names with camel case, and even generate alt text with GPT to drive traffic.
Generate faqs with ChatGPT to optimize your homepage and main blog content, boosting Google rankings and satisfying search generative experience.
Generate topic clusters by identifying semantically related questions to your keywords, then craft blog posts on related ideas to rank for long-tail keywords.
Learn to build your backlink profile with guest posts using generative ai, generating topic ideas and content that follow guidelines to secure legitimate backlinks and boost domain authority.
Explore the evolving search generative experience and optimize your content with ongoing updates. Stay ahead by leveraging Google's blog, lab access, and upcoming course announcements on Discord and Udemy.
Discover how to install and run Llama 3 locally, then integrate it with Visual Studio Code to create a Copilot-like coding assistant that also handles math reasoning and open-source benchmarks.
Mastering Digital Marketing with Generative AI and ChatGPT
Embark on an extensive, skill-building voyage in the realm of digital marketing, enriched by the power of Generative AI and ChatGPT. This meticulously designed course will equip you with the tools and strategies to dominate the digital marketing landscape, offering a harmonious blend of traditional methods and cutting-edge AI technologies.
Section 1: The Foundations of Digital Marketing with AI
Lecture 1: Introduction to Digital Marketing with Generative AI: An overview that sets the course for a transformative AI-driven digital marketing journey.
Lecture 2: Syllabus, Ground Rules, and AI Community Engagement: Get acquainted with the course outline, expectations, and how to interact within our AI-focused community.
Section 2: ChatGPT Walkthrough for Digital Marketers
Lecture 3: Quick Note on ChatGPT in Digital Marketing: Brief essential insights before diving deep into ChatGPT.
Lecture 4-5: ChatGPT Guide for Digital Marketing: Explore the capabilities of both free and paid versions of ChatGPT tailored for digital marketing.
Lecture 6: BARD vs ChatGPT in Digital Marketing: A comparative study focused on utility for digital marketing tasks.
Lecture 7: Bard Extensions for Enhanced Digital Marketing: Uncover new ways to augment Bard's utility in digital marketing.
Section 3: AI-Driven Text-to-Image Tools for Marketing
Lecture 8: Midjourney Guide in AI Marketing: A checkpoint to evaluate your AI-driven marketing skills.
Lectures 9-13: Comprehensive guides on Leonardo AI, CANVA AI, Generative Fill Adobe, Fooocus, and leveraging ChatGPT for creative image prompts in marketing campaigns.
Section 4: AI-Powered Text-to-Video Tools in Digital Marketing
Lecture 14: Runway GEN-2 for Video Marketing: Master the Runway GEN-2 tool for AI-enhanced video content.
Lecture 15: AI Video Editing for Marketing: Learn advanced video editing techniques using AI tools.
Section 5: AI-Powered SEO Masterclass
Lecture 16-36: An exhaustive deep dive into AI-powered SEO, covering the basics to advanced strategies like search generative experiences, REAL analytics, keyword analysis, content generation, and backlinking, with a focus on leveraging ChatGPT for SEO optimization.
Section 6: AI-Driven Email Marketing Strategies
Lecture 37-38: Employ AI and ChatGPT to craft compelling email marketing campaigns, including text and image generation as well as HTML generation for product updates.
Section 7: AI-Enhanced Social Media Marketing
Lecture 39-41: Strategize and execute AI-powered social media campaigns, from planning with an AI-generated calendar to creating short videos efficiently.
Section 8: Masterclass in Prompt Engineering for Digital Marketing
Lecture 42: Dive into the world of AI prompt engineering, focusing on optimizing image prompts for marketing needs.
Section 9: Cutting-Edge Extras
Lecture 43-44: An extra section featuring AI QR Codes and a nostalgic guide to the older GEN-1 for digital marketing applications.
Whether you're an experienced digital marketer or a newcomer eager to navigate the AI-enhanced digital landscape, this course offers a thoroughly detailed, step-by-step guide to maximize the potential of AI tools like ChatGPT in your digital marketing campaigns.