
Learn why word of mouth and genuine reviews drive lasting nonfiction bestsellers, and how to spark authentic recommendations that outlast short lived advertising.
Stories and anecdotes are the golden nugget behind top nonfiction bestsellers, making principles memorable and actionable. Learn to craft and weave these stories to illuminate methods and boost reader engagement.
Discover how stories teach, demonstrate, warn, persuade, and build trust to turn facts into memorable nonfiction, elevating your book to bestseller potential through engaging narratives.
Use stories to teach concepts, employing analogies and real-world examples from programming, psychology, and biology to make nonfiction memorable and engaging.
Demonstrate anything by telling a step-by-step story that shows the process in action, including real-life results and mistakes.
Use stories to warn readers by showing mistakes and potential harm; illustrate each warning with vivid, real-world cases that reveal the chain of events and outcomes.
Use stories to persuade readers by sharing what convinced you and the results you achieved, then prompt action, such as offering a free book as promotion.
Learn how to build reader trust by using honest stories in your introduction, show, not tell, your expertise through real results, and persuade readers to follow your advice.
Avoid fabricating stories; keep all narratives true to preserve reader trust and believability, and use fictional disclaimers when illustrating a point.
maintain a digital list of potential stories with brief reminders, organized by purpose (research, teach, demonstrate, persuade, build trust) in a mind map or spreadsheet for quick story selection.
Explore how triggers help you remember stories and build a ready list of stories using the time travel method, places method, people method, things method, and the event method.
Use the time travel method to mine personal memories year by year, triggering stories for nonfiction writing and shaping them into purposes that build reader trust.
Use the places method to trigger stories by recalling memories tied to places you’ve been, record them on your device, and add brief reminders for later organization.
Apply the people method by recalling memories linked to people you've met to generate stories for your nonfiction book. Use triggers from friends, family, and experiences to build compelling chapters.
Use the things method to spark nonfiction stories by listing triggers—toys, clothes, homes, and memories—and turning them into a ready-to-use list of stories for your books.
The done method guides you to mine your life for accomplishments and stories—from jobs to projects—so you can build a ready list of anecdotes for your nonfiction bestseller.
Practice the events method by listing major life events that trigger memories, turning them into stories; events like the dad's death, job redundancy, moving, and a daughter's birth fuel reminiscence.
Tap into diverse story goldmines by listening to others and consuming news, publications, and daily experiences. Tell those stories in your own words, avoid plagiarism, and hunt teachable narrative nuggets.
Discover the easiest way to write nonfiction bestsellers by talking to one person. Use the imaginary friend technique to craft clear, engaging storytelling and avoid writer's block.
Structure your nonfiction stories by clearly recounting what happened in order, one-to-one with readers, using simple narratives to teach, convince, and achieve your purpose.
Describe scenes in vivid detail to paint a picture that lets readers imagine and immerse themselves in your nonfiction stories, drawing power from true personal experiences.
Learn to use analogies by analyzing features and actions of a concept, then compare it to familiar objects to spark readers' aha moments.
Tell stories to teach, demonstrate, warn, and persuade readers, and for each concept craft two to three stories that illustrate the steps, build trust, and show how ideas work.
3rd course in the self-publishing series
FOR NONFICTION AUTHORS
Watch the First Five Lectures for Free
More than 3,000 students enrolled.
Kathryn Kistner said, "Engaging Non-fiction Writing Technique -- This course has some really
good ideas to make a potentially dry (non-fiction) topic into something
as memorable as fun fiction.
>>He goes into depth to suggest how to recall or create the ideas
that will make your book, tutorial, or course memorable and engaging.
>>The production quality was good. The instructor was easy to
understand. Great ideas."
- Create a book readers rave about to others.
- Get lots of reviews without having to ask.
- 'Word of mouth' is the best form of advertising there is.
What is it the top echelon best-sellers have?
Dale Carnegie provided the answer in his book, The Quick And Easy Way To Effective Speaking. He said that all the key points of How to Win Friends and Influence People could be written down on two sheets of paper. The other more than two hundred pages were filled with stories and anecdotes.
Look at any of the top best-sellers. I don't mean the ones that sell well for a short time. I mean the ones that have withstood the test of time. You will find they are all filled with stories.
Are these stories just added to increase the page count? Absolutely not.
Stories are one of the most persuasive forms of communication known to mankind.
If you produce a book just containing facts, you will end up with a sort of textbook. Facts are dry and most readers don't like textbooks. I hated textbooks at school.
Stories bring facts to life and allow them to effortlessly enter the mind.
The lessons I remembered most at school were the ones where we were told stories. I always remember the story about the Vikings. I learned more about them in this lesson than in all the textbooks I had read.
I have had my share of best-sellers on Amazon. However, I used to look in awe at the best-selling books at the top of the tree. Titles like Mindset, The Gifts of Imperfection, Influence, and How to Win Friends and Influence People. These books continue to outsell most others, year after year. They have thousands of reviews and people recommend others to buy them. What if I could do that?
I concluded that these books sell well because of 'word of mouth'. What made all these books great is that they teach and persuade readers by way of stories.
Although I haven't produced a book that ranks alongside How to Win Friends and Influence People, the books I have used stories in have generated a lot of sales. Not only that, reviews poured in where readers have said how much they enjoyed reading.
If done correctly, stories allow you to...
- Teach in a way where readers will understand and remember better.
- Demonstrate any idea, method, step, or anything you want.
- Warn readers so they take notice.
- Persuade people to do what you want them to.
- Get readers to believe, like, and trust you.
In this course, you will discover...
- Why stories are the best thing to use in your nonfiction books.
- How to use stories to teach.
- How to use stories to demonstrate.
- How to use stories to warn.
- How to use stories to persuade.
- How to use stories to get readers to believe what you say and trust you.
- The easiest way to come up with a huge list of stories you can use in your books.
- The easiest way to write them.
- A technique for giving your readers that 'Ah Ha' moment.
Watch the First Five Lectures for Free
Enroll now and write nonfiction books readers rave about to others.