Authorpreneur Blueprint: Publishing A Course As A Book (KDP)
What you'll learn
- Decide on and validate a topic for their online course and book
- Create and convert their course content into book format
- Upload their book to Amazon's self-publishing platform, KDP
- Launch and market their book/course
Requirements
- Access to a computer and Microsoft Word, Google Docs, or other writing program
- Smartphone or other camera/microphone setup to record video content
Description
Becoming an Authorpreneur is an amazing way to share your valuable knowledge and expertise and turn into a thriving business. Authorpreneurs use books (often printed on demand) to share their knowledge, information, and course content with their readers, students, and customers.
To do this, Authorpreneurs combine two of the greatest business models. They create online course content to sell their knowledge and expertise through the Internet. They then convert and format their online course content into physical, print-on-demand books. These books are then listed and sold on Amazon through their self-publishing platform, Kindle Direct Publishing (KDP).
This course, The Authorpreneur Blueprint, is an example of this very business model. In this online course, you will learn all of the reasons WHY this business model works so well and how you can become an Authorpreneur yourself.
This course contains 43 lessons across 7.5 hours of HD video instruction. Students will learn how to choose (and validate) an online course topic specific to their own personal skills and expertise. They will learn how to create an online course outline and create written and video content. They will also learn how to reformat that content into book format to be self-published through KDP as a paperback book.
This course also contains multiple launch and marketing strategies to help students get exposure for their online courses and books.
Who this course is for:
- Online course creators who want to convert their course content into a physical book
- Anyone who wants to create a passive income asset based on their own specific knowledge
Instructor
I'm a Professional Book Marketer and I help authors SELL MORE BOOKS.
The business of books is 1% about having a "good book" and 99% MARKETING.
I coach authors and writers how to write their books in such a way that THEY BENEFIT even when they give their books away.
How is that possible? It's actually pretty easy, barely an inconvenience.
Authors should be including 'calls-to-action' and access to additional content within their books to incentivize readers to visit their websites and collect email addresses.
They should also include links to their social media profiles within their books.
And they should also use their websites to give away sample chapters (or other types of digital lead magnets) to collect email addresses and build a valuable email list of interested readers and prospective customers.
You want to get your book into as many people's hands as possible and, if you're a new author, giving away books can be a lot easier than selling books.
I teach my clients about the 80/20 rule of book marketing this way:
Give away 1,000 books (these can be digital so no cost).
20% of those people (200) will JOIN your email list.
20% of those people (40) will BUY SOMETHING from you (physical book, online course, membership, webinar training, etc.).
20% of those people (8) will BUY WHATEVER ELSE YOU'RE SELLING such as coaching or consulting.
To find these EIGHT CLIENTS, you give away 1,000 books.
Since 2011, I've sold hundreds of thousands of books and earned hundreds of thousands of dollars in royalties exclusively as a self-published author.
Leveraging self-published books is easily the most powerful thing you can do for your business today.
Where else can you have a physical product available for sale on the world's largest and most trusted marketplace and, when it sells, Amazon will literally do ALL OF THE WORK and send you a royalty check every month?