Authentic Content Creation for Coaches and Consultants

After completing this lesson students will know WHO they should be creating content for, and what kind of content will resonate with that audience. Upon completing the worksheet attached to this lesson they will have a list of potential content ideas to begin with.

Upon completion of this lesson students will have identified what content they can share and how to share it authentically.

Upon completion of this lesson students will have determined the easiest and best way to start sharing their authentic content. They will also have selected a content platform/medium.

Upon completion of this lesson students will know the all important 4 "E's" and how to implement them when creating content.

Upon completion of this lesson students will know four things they must do when creating authentic content if they want that content to support them in their business.

Upon completion of this lesson students will understand the importance of editing all of the content they create, before publishing it. They'll also know which content medium requires hiring an editor.

Upon completion of this lesson students will know what they need to do to engage with their audience, so their content works to support their business.

Upon completion of this lesson students will know what kind of content reviews tell them they're successfully communicating authentically.

This checklist will students navigate the process of creating, recording, publishing, and marketing a podcast.

Examples of actual podcast episodes

This checklist will help students navigate the process of setting up, writing, and marketing a blog.

Examples of actual blog posts

A checklist to help students navigate the process of recording and publishing videos online.

Examples of authentic videos

Examples of Authentic Free Reports that I've given away on my website in the past. These were opt-in gifts shared with people who joined my email list.

Examples of authentic books

A list of the type of equipment and software needed to publish audio, video, or written content

A list of eight different ways students can generate authentic content ideas.

Upon completing this lesson students will know what concepts to focus on when creating and publishing their content to ensure it gets read, listened to, and watched.

Upon completion of this lesson students will know where and how to do free keyword research to help them find content ideas, and to make their content is search engine optimized (SEO).

In this video I show you how to use the Google Keyword Planner Tool without creating an ad campaign or putting in your credit card information.

Upon completion of this lesson students will have completed the course and will understand how creating authentic content can support their coaching or consulting business, and the steps to take to become an Authentic Content Creator.