Build an Augmented Reality Strategy for your Business

An AR Playbook for Determining Technologies & Strategies
Rating: 4.4 out of 5 (196 ratings)
7,875 students

The right questions to ask when building an AR strategy
How to select appropriate technologies to use in implementing AR in the enterprise
How to develop strategies for combining technologies to create successful AR implementation
How to build strategy relating to AR investments, planning and implementation
How industry is using AR to bring value to the enterprise


  • Basic familiarity with concepts like CAD, PLM, IoT, AR


Learn the right questions to ask to understand the basic concepts, technologies and decisions you’ll need to make in order to build a successful augmented reality (AR) strategy for your business with the AR Playbook.

Explore the AR Playbook in-depth to learn how you can develop technology and implementation strategies to insure scalability, efficacy and impact with industrial AR solutions for the enterprise.

Build your strategy for implementing AR solutions in the enterprise with this research-based framework

· Explore key questions to address when building AR solutions

· Identify & explore required technologies, content & systems

· Evaluate industry case studies that demonstrate the value of AR

· Analyze familiar use cases using the AR Playbook

Best Practices Grounded in Field Experience to Guide your Strategy

Learning how to implement AR to transform businesses is a high-demand skill in the enterprise sector. Companies are ready to invest in AR but need experts who can build effective strategies to implement AR solutions that transform products, processes and people into smart, connected enterprises.

As a framework built out of years of research and field experience, the AR Playbook is designed to familiarize you with the technologies and implementation strategies of AR solutions so that you can make key decisions to transform your business.

Content & Overview

Starting with the current state of AR in industry and how it’s projected to grow, this course will take you through a series of 28 short video presentations that highlight AR use cases, technologies, content, and systems. After a brief introduction and background, we’ll jump right into the AR Playbook, which highlights 15 key questions (and their associated answers) any technology manager or business leader needs to consider in order to implement an effective AR strategy.

We’ll also provide tips and best practices associated with each of the 15 questions based on field research and experience. Additionally, you’ll see the AR Playbook principles in action when we take a careful look at two real world case studies. By the end of the course, you will be able to use the AR Playbook to develop your own strategies for specific AR implementations in the enterprise and realize real business value.

Who this course is for:

  • Technology managers in IT, engineering, software development, design
  • Industry leaders in manufacturing, services, sales & marketing
  • Researchers and innovators in cutting-edge fields (AR, IOT, AI, etc.)
  • Managers considering using AR to solve problems like training, worker efficiency/safety, product interface, etc.

Course content

10 sections30 lectures1h 22m total length
  • Introduction
  • Your Goals


President & CEO of PTC, Engineer & Author
Jim Heppelmann
  • 4.4 Instructor Rating
  • 196 Reviews
  • 7,875 Students
  • 1 Course

Having spent my career working with thousands of product development companies worldwide, integrating technologies including 3D CAD, PLM, Internet of Things (IoT), and most recently Augmented Reality (AR), I've seen the value these tools can bring to consumers, businesses, and society in general. I've also noticed there can be a lot of confusion around these technologies and how they're implemented.

I love making complex technical concepts easy to understand through analogies and familiar examples. To help emerging business leaders, technologists, and decision makers better understand new technologies and how they can be implemented to make the most impact, I've developed frameworks and best practices that dispel some of the mystery associated with these concepts and provide insight into their implementation.