Film Marketing & Audience Development Masterclass

Knowing your audience is the first step to design a marketing and communication strategy that is relevant. Here you will learn the step by step you need to follow to do this as the basis for the entire course.

The first step of the strategy consists on defining your goals and answering a few questions about the aims of your project.

The second step consists in researching your possible audience and learning which research technics are adequate to use on different projects.

To build an accurate marketing strategy you need to perform a traditional marketing analysis of your market and competitions. Only by doing this you can know the exact focus of your communication approach and how you will be able to sell your project or product.

After the necessary research, you are now capable of defining your target audience, positioning your brand (your film, festival, project, company or even your name) and designing your Marketing-Mix, which will be the base of your marketing, communication and distribution strategy.

With all the elements of the Marketing-Mix you will now learn how to design a relevant and consistent content marketing strategy for your projects.

While building your marketing strategy, it is important to take into consideration the importance of the online and offline communication strategy and of the promotional materials you need to put together.

The last step to build an efficient audience development and marketing strategy is to be aware of the imperative of continuously measuring and improving your work. There is no ideal strategy and you need to keep learning and measuring your results.

An overview of what you've learned through this course and how you can learn more about financing and funding for your projects.