
Whether you are a beginner or a seasoned tourism professional, this lesson will help you broaden your mindset from the start so that you are not limited by common misconceptions about what tourism really entails.
This is a fundamental activity for you to guide your efforts in a productive way.
While this list, with 43 types of tourism, does not intend to be an exhaustive or official list, it does intend to serve as a starting point for you to reflect on the type or types of tourism you currently offer or those you want to implement.
Learn about the misconceptions and bad practices established in a broad portion of tourism practitioners worldwide regarding the idea that a focus on marketing and infrastructure are the keys to attracting tourism.
This summary is from a really enlightening scientific article by Pietro Beritelli and Christian Laesser. They uncover the misconceptions and bad practices established in a broad portion of the tourism sector worldwide regarding the idea that a focus on marketing is the key to attracting tourism.
Learn about the key conditions and skills that any tourism initiative or destination requires in order to attract the type of visitors they desire. This structured knowledge, the first of its kind in tourism, is based on a combination of practitioner experience and scientific research.
This summary is from an original scientific paper that, for the first time, systematized and identified the conditions or barriers for destinations to attract the type of tourism they want.
Understand what this key determinant for attracting tourism is and how it works. Discover how to assess and improve this capacity for your own case.
Learn a practical way to evaluate how you are doing regarding this key factor to improve your capacity to attract the visitors you want.
The assessment questionnaire offers a tool, and the article offers the knowledge to understand how collective actions work in tourism. Together, these elements give you the capacity to understand your own situation.
Understand what this second key determinant for attracting tourists is all about and how you can easily harness its potential.
Learn how to take action by describing the type of visitors you actually want to attract based on the type of tourism you want to implement. This is a fundamental practical step to assure your success.
It's time to take action again! Describe the traveler you want and add another key piece to your success path.
Discover this unique tool that provides a simple, yet powerful, structured process to understand how to attract the tourism you want.
Get the iModel matrix to use it as your own analytical tool to understand and guide your decisions on how to attract the type of visitors you want.
Understand which steps of the tourism attraction process are incorporated into this powerful analytical and strategic tool to support your decision-making and actions.
Learn how to apply this powerful tool to discover what you need to do and structure a clear path to take action towards your goals.
Get a summary of the course, highlights of key takeaways, and what to do next!
What type of visitors would you like to attract? Does the phrase CAPACITY TO SELECT come to mind?
Capacity to attract the visitors that are most beneficial for your business and destination.
Capacity to attract international or domestic tourism in profitable and sustainable ways.
Capacity to use tourism as an effective means for business and development success.
Capacity to understand and harness the process of attracting visitors.
Capacity to put key tools and strategies into practice.
Ultimately, building that capacity in you is what this course is all about.
I want to show you how all these ideas come together through a simple, yet powerful, method that anyone can apply. It's a wonderful thing to help build these types of capacities by teaching others how years of experience and top science-backed knowledge come together to improve their own lives through tourism.
You want the capacity to select the type of visitors you desire, and you're either:
A professional or executive looking to boost your career by providing more value to your organization.
An individual who wants to start in the tourism sector with a strong edge in her or his favor.
A student who wishes to acquire a skill that will stand out in the job market.
An entrepreneur who wishes to boost or start his or her own business.
A tour agency or service provider struggling to increase sales.
A community organization that wants to improve its results.
A public body that wants to attract visitors effectively.
I can help you, no matter what situation you're in!
THIS COURSE WILL PROVIDE YOU WITH:
A refreshed perspective about what tourism really is and what it is for.
Understanding of why destinations don’t actually attract tourism.
Knowledge about the determinants to attract tourism
An in-depth understanding of the 2 top determinants to attract the visitors you want.
A way to determine or revisit the type of visitors you want to attract.
The 9 steps to understand in the process of attracting tourism.
The tool to perform your own analysis to attract the visitors you want.
The ability to establish an action plan and monitor its performance.
Solid tools and concepts backed by experience and science to enhance your capacities.
Along with the video content of the course, there is a lot of extra value for you.
EXTRAS:
The key tool in editable format to conduct your analysis and monitoring;
Downloadable resources and guides;
An audio version of the course to listen on the go;
Assignments that make you productive while taking the course;
Summaries and full scientific articles backing up the key content;
An instructor who truly cares about your success.
I SHARE ALL MY SECRETS IN THIS COURSE.
These are techniques and lessons that I have synthesized from over +20 years as an international tourism expert, with a PhD on how to enhance capacities to access tourism markets, in addition to my experience in leading roles in destination and product development, marketing, technology transfer, capacity building, research, data analysis, strategy, education, and sustainability.
THERE WILL NEVER BE A BETTER TIME TO BEGIN IN TOURISM THAN NOW.
The key thing to know before starting is that you don't need anything to get started.
You don't need a market yet.
You don't need to know what tourism is.
You don't need to know how to sell tourism.
You just need to be persistent. You just need to believe in yourself.
You just need to keep your eye on the goal, whatever that may be: increase sales, improve your target segment, start your enterprise, boost your career, contribute to your community's development, etc.
But if you already have experience in all that, this course will help you refine and boost your current efforts to the next level!
WHY AM I DOING THIS?
Online learning has great potential to change people's lives more than ever, and it will only grow. And, likewise, tourism is one of the most powerful means for individuals and communities to prosper and improve their quality of life.
Throughout my professional career, I have had the opportunity to learn about and visit the most amazing examples of the power of tourism when applied correctly, which has made me grow professionally but, above all, personally.
Now I want to give back and spread the word!
In 2000, I started working with people and destinations on how to attract the kind of tourism they wanted. Since then, I have researched, tested, and reflected on what works to make tourism have a real positive impact on people's lives.
A lot has changed since 2000. I've spoken with and interviewed hundreds of people, performed tens of roles, and studied countless cases to learn what they're doing to achieve their goals.
I have conceived this course as a condensed, yet very practical, method of transferring my findings in the form of creating new capabilities in people like you.
So, consider this course as a channel through which I give amazing, high-quality, and valuable training. Tourism is, and will continue to be the most powerful means for individuals and communities to prosper.
That's why I created this course: to walk with you through the entire process.
With our 30-day 100% money-back guarantee, there's no reason to hesitate.
I'll give you 2 more reasons why you should enroll right this second:
1. The types of tools and knowledge I will provide are usually accessible only to organizations that pay tens of thousands of dollars to international consultants, just to show them the techniques I share with you in a very simple and practical way. There are hundreds of gold nuggets to choose from, making this course the best investment in your own education and future success.
2. While today is still the best day you can get started with enhancing your capacities to attract the tourism you want, it will get harder as the markets get more and more competitive. You want to start as soon as you can (like today) to take advantage of the growing tourism trend. Instead of struggling and trying to do everything yourself, just learn from someone who has already figured out what works.
I CAN'T WAIT TO SEE YOUR SUCCESS
Among other takeaways, I point out to you what the key determinants are that you can start improving right now to enhance your capacity to attract tourism!
See you inside!
Santiago.