Provide you with the basic knowledge of how to effectively work with -- and not against -- the press.
Teach you how to grab a journalist (or an investor's) attention.
Teach you how to successfully launch your startup.
Teach you how to keep users interested after launch.
Teach you how to deal with a press crisis.
A desire to change the world
ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.
Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.
This course covers four broad themes:
● How Journalists Think
● How to Launch a Product
● How to Keep Users Interested
● How to Deal With a Press Crisis
This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches.
Who this course is for:
Entrepreneurs and founders
Anybody that has to deal with the press
Any employee at an early-stage company
8 sections • 19 lectures • 5h 15m total length
How To Launch a Product
Case Study: Airtime
Case Study - Siri
How to Keep Users Interested After Launch
Create Press-Worthy Events
Startup Branding 101
Damage Control 101
PR Dos and Don'ts
Press Networking 101 (How to Make a Journalist Love You)
Ben Parr is a respected technology commentator, investor, entrepreneur and aspiring world changer. He is launching a new venture, and is a columnist and commentator for the popular technology news website CNET. He is also in the process of writing his first non-fiction book. He was previously the Co-Editor and Editor-at-Large of Mashable.