Startup Attention and PR 101

How to Launch a Product - Learn Marketing and Public Relations skills to make an awesome product launch from Ben Parr!
Free tutorial
Rating: 4.4 out of 5 (126 ratings)
4,265 students
1hr 3min of on-demand video
English [Auto]

Provide you with the basic knowledge of how to effectively work with -- and not against -- the press.
Teach you how to grab a journalist (or an investor's) attention.
Teach you how to successfully launch your startup.
Teach you how to keep users interested after launch.
Teach you how to deal with a press crisis.


  • Open mind
  • A desire to change the world


ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.

  Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.

This course covers four broad themes:

●  How Journalists Think

●  How to Launch a Product

●  How to Keep Users Interested

●  How to Deal With a Press Crisis

This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches. 

Who this course is for:

  • Entrepreneurs and founders
  • Anybody that has to deal with the press
  • Any employee at an early-stage company


Co-founder and CMO, Octane AI
Ben Parr
  • 4.4 Instructor Rating
  • 126 Reviews
  • 4,265 Students
  • 1 Course

Ben Parr is a respected technology commentator, investor, entrepreneur and aspiring world changer. He is launching a new venture, and is a columnist and commentator for the popular technology news website CNET. He is also in the process of writing his first non-fiction book. He was previously the Co-Editor and Editor-at-Large of Mashable.

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