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30-Day Money-Back Guarantee

This course includes:

  • 1 hour on-demand video
  • 19 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Public Relations Startup

Startup Attention and PR 101

How to Launch a Product - Learn Marketing and Public Relations skills to make an awesome product launch from Ben Parr!
Rating: 4.5 out of 54.5 (77 ratings)
2,708 students
Created by Ben Parr
Last updated 11/2012
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Provide you with the basic knowledge of how to effectively work with -- and not against -- the press.
  • Teach you how to grab a journalist (or an investor's) attention.
  • Teach you how to successfully launch your startup.
  • Teach you how to keep users interested after launch.
  • Teach you how to deal with a press crisis.

Requirements

  • Open mind
  • A desire to change the world

Description

ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.

  Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.

This course covers four broad themes:

●  How Journalists Think

●  How to Launch a Product

●  How to Keep Users Interested

●  How to Deal With a Press Crisis

This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches. 

Who this course is for:

  • Entrepreneurs and founders
  • Anybody that has to deal with the press
  • Any employee at an early-stage company

Course content

8 sections • 19 lectures • 5h 15m total length

  • Preview02:40

  • Preview02:05

  • Preview03:00
  • Preview05:50

  • How To Launch a Product
    06:05
  • Case Study: Airtime
    02:21
  • Case Study - Siri
    01:53

  • How to Keep Users Interested After Launch
    02:29
  • Create Press-Worthy Events
    05:26
  • Startup Branding 101
    06:09
  • Damage Control 101
    06:53
  • PR Dos and Don'ts
    03:57
  • Press Networking 101 (How to Make a Journalist Love You)
    02:12
  • Personal Branding and Press
    02:45
  • Ben's Two Rules for Choosing a PR Firm
    03:12

  • PR for Larger Companies and Startups
    01:27
  • Case Study: Google
    02:52

  • Great PR Can’t Save a Bad Product
    02:00

  • From Launch to Damage Control & Beyond
    252 pages

Instructor

Ben Parr
Co-founder and CMO, Octane AI
Ben Parr
  • 4.5 Instructor Rating
  • 77 Reviews
  • 2,708 Students
  • 1 Course

Ben Parr is a respected technology commentator, investor, entrepreneur and aspiring world changer. He is launching a new venture, and is a columnist and commentator for the popular technology news website CNET. He is also in the process of writing his first non-fiction book. He was previously the Co-Editor and Editor-at-Large of Mashable.

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