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Startup Attention and PR 101
5,008 students
Startup Attention and PR 101
How to Launch a Product - Learn Marketing and Public Relations skills to make an awesome product launch from Ben Parr!
Created byBen Parr
Last updated 11/2012
English
What you'll learn
- Provide you with the basic knowledge of how to effectively work with -- and not against -- the press.
- Teach you how to grab a journalist (or an investor's) attention.
- Teach you how to successfully launch your startup.
- Teach you how to keep users interested after launch.
- Teach you how to deal with a press crisis.
Explore related topics
Course content
8 sections • 19 lectures • 5h 15m total length
Requirements
- Open mind
- A desire to change the world
Description
ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.
Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.
This course covers four broad themes:
● How Journalists Think
● How to Launch a Product
● How to Keep Users Interested
● How to Deal With a Press Crisis
This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches.
Who this course is for:
- Entrepreneurs and founders
- Anybody that has to deal with the press
- Any employee at an early-stage company