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2021-03-19 07:06:00
30-Day Money-Back Guarantee
Marketing Search Engine Optimization App Store Optimization

Mobile App Marketing for Absolute Beginners

In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.
Rating: 3.6 out of 53.6 (118 ratings)
29,143 students
Created by Creative Online School
Last updated 10/2017
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Will learn how to create mobile app user base spending with very little money
  • Will learn how to create virality in mobile app
  • Will learn how to optimize app to make search engine friendly
  • Will learn how to use Facebook, Twitter, YouTube for App marketing purpose
  • Will learn how to generate huge audience thorugh effective email marketing
  • Will learn how effectively use push notification for app engagement

Requirements

  • No prerequisites for this course

Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective) 

  • Build virality into your app

  • How virality in the mobile app works?

  • Best practices of virality

  • More Apps

  • Update = $$

  • In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

  • Why you should care about push notification?

  • What is a push notification?

  • Push notification best practices 

  • Analysis of a push message 

  • Advantage of push notification over SMS

  • SMS vs. Email vs. Push Notification

ASO Basics

  • Base components of ASO

  • Importance of ASO | Why we should learn ASO

  • ASO Principles

ASO Keyword Research Process

  • The whole ASO Keyword research process in 10 steps

  • Utilize long-tail keyword

  • A practical example of ASO tools for Keyword Research like Appannie, SensorTower 

  • Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

  • App Title

  • Keyword Field

  • App Description 

  • App Short Description 

  • App Icon

  • App Screen Shots

  • App Localization

  • App Preview Video

  • Review & Rating

Difference factor regarding ASO in Market Places

  • Google Play Store vs. Apple App Store

Email marketing (For better app engagement) 

  • Why did email marketing need to get more downloads?

  • Add an email subscription form to your app

  • Create mobile-friendly email content 

  • Video content in email performs far better result 

Paid Marketing

  • Before paid marketing, ensure these points

  • Get positive reviews from high traffic websites 

  • Know the type of ads for mobile apps

  • Know marketing terms for mobile advertisers

  • Know which advertiser suits best for your app/game 

Social Network Marketing

  • Why Facebook for mobile app marketing

  • Facebook ads statistics 

  • Focus on business goal + reflect 

  • Facebook Ad analysis for mobile targeted user base 

  • Analysis of install ads: perfect choice for mobile apps

  • Facebook contest: Effective marketing approach for mobile apps 

  • Why Twitter for mobile marketing 

  • YouTube marketing

Who this course is for:

  • Mobile App Marketers
  • Entrepreneurs
  • Mobile App Business Owners

Course content

9 sections • 81 lectures • 1h 7m total length

  • Preview00:00
  • Preview02:36

  • How virality in mobile app works ?
    00:27
  • Summary: How virality in mobile app works?
    00:02
  • Preview01:28
  • Summary: Build virality into your app
    00:14
  • Virality best practices
    01:00
  • Summary: Best practices of virality
    00:59
  • More Apps
    00:37
  • More Apps Example : Share It
    00:12
  • More apps example: Talking Tom
    00:17
  • Update = $$
    01:10
  • Summary: Update = $$
    00:48
  • In app graphical banner ad [Crosss Promotional]
    00:09

  • Power of pusn notification
    00:32
  • Summary: Power of push notification
    00:03
  • What is push notification?
    00:48
  • Summary: What is push notification?
    00:39
  • Analysis of a push message
    00:06
  • Push notification best practices
    02:01
  • Summary: Push Notification best practices
    00:33
  • Advantage of Push Notification over SMS
    00:16
  • SMS vs. Email vs. Push Notification
    00:02

  • Introduction to ASO
    00:29
  • Preview02:40
  • Preview02:49
  • Principles of ASO
    02:27
  • Summary: ASO Principles
    00:23

  • How to determine your app's ASO is completed?
    00:11
  • Preview03:14
  • Use Long Tail Keywords
    01:05
  • Example of Long Tail Keywords : Talking Tom 2 App
    00:25
  • Using AppAnnie to find competitor app's keywords
    01:10
  • Using SensorTower to find competitor app's keywords
    00:45
  • Using SensorTower - Keyword Ranking
    01:09
  • Using SensorTower - Keyword Research
    02:49
  • Using SensorTower - Keyword Suggestion
    01:09
  • Using SensorTower - Keyword Localization
    01:24
  • Case Study of 5 million downloads - Super Bird-Let.Go
    00:38
  • Summary : ASO Keyword Research Process
    00:38

  • ASO: Cheat Sheet (Apple App Store)
    02:00
  • ASO: Cheat Sheet (Google Play Store)
    02:07
  • ASO in App Title
    02:28
  • App Title: Important Points
    00:22
  • ASO in Keyword Field
    02:24
  • Keywords Field: Important Points
    00:32
  • ASO in App Icon
    03:17
  • App Icon Design : Important Points
    01:27
  • ASO in Short Description
    01:10
  • App Short Description: Important Points
    00:08
  • ASO in Description Field
    02:17
  • App Description: Important Points
    00:14
  • ASO In Screenshots
    01:09
  • App Screen Shots: Important Point
    00:13
  • App Preview Video: Important Points
    00:16
  • Important Resources for App ScreenShots
    00:06
  • App Rating & Review: Important Points
    00:14
  • Tools for analyzing rating & reviews based on language
    00:15
  • App Localization: Important Points
    00:08
  • ASO: Apple App Store vs. Google Play Store
    02:22
  • ASO vs. SEO
    00:12

  • Why email marketing needed to get more app downloads?
    00:37
  • Add An Email Subscription Form To Your App
    00:15
  • Create mobile friendly email content
    01:03
  • Video content in email performs far better result
    00:05
  • Video content completion rate in email
    00:05
  • Video content is popular marketing strategy
    00:00

  • Before paid marketing, ensure these points!!
    00:16
  • Get positive reviews from high traffic websites
    00:06
  • Know type of ads for mobile apps
    00:00
  • Know the marketing terms of mobile advertisers
    00:00
  • Know which advertiser suits best for your app/game
    00:05

  • Why Facebook for Mobile App Marketing
    00:09
  • Facebook Ad Statistics
    00:05
  • Focus on business goal + Reflect
    00:33
  • Facebook Ad analysis for mobile targeted user base
    00:09
  • Analysis on Install Ad : perfect choice for mobile apps
    00:21
  • Facebook contest: Effective marketing approach for mobile app
    00:55
  • Why Twitter for Mobile App Marketing?
    00:08
  • Youtube Marketing
    00:24
  • Talking Tom Example of YouTube Marketing
    00:06

Instructor

Creative Online School
Creative & Engaging Online Courses
Creative Online School
  • 4.2 Instructor Rating
  • 23,214 Reviews
  • 954,836 Students
  • 20 Courses

Creative online school offers a huge and ever growing range of high creative, quality and engaging learning solutions that teach using studio quality narrated videos backed-up with practical hands-on examples and comprehensive working files. All courses are created by trained educators and experts in video based education.

The emphasis is on teaching real life skills that are essential for progressing in today's commercial environment.

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