Marketing
Search Engine Optimization
App Store Optimization
Basic Mobile App Marketing for Beginners: 7 Courses in 1
3.8 (88 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
18,447 students enrolled

Basic Mobile App Marketing for Beginners: 7 Courses in 1

In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.
3.8 (88 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
18,447 students enrolled
Created by Creative Online School
Last updated 10/2017
English
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Basic Mobile App Marketing for Beginners: 7 Courses in 1
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This course includes
  • 1 hour on-demand video
  • 53 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Will learn how to create mobile app user base spending with very little money
  • Will learn how to create virality in mobile app
  • Will learn how to optimize app to make search engine friendly
  • Will learn how to use Facebook, Twitter, YouTube for App marketing purpose
  • Will learn how to generate huge audience thorugh effective email marketing
  • Will learn how effectively use push notification for app engagement
Requirements
  • No prerequisites for this course
Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective) 

  • Build virality into your app

  • How virality in the mobile app works?

  • Best practices of virality

  • More Apps

  • Update = $$

  • In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

  • Why you should care about push notification?

  • What is a push notification?

  • Push notification best practices 

  • Analysis of a push message 

  • Advantage of push notification over SMS

  • SMS vs. Email vs. Push Notification

ASO Basics

  • Base components of ASO

  • Importance of ASO | Why we should learn ASO

  • ASO Principles

ASO Keyword Research Process

  • The whole ASO Keyword research process in 10 steps

  • Utilize long-tail keyword

  • A practical example of ASO tools for Keyword Research like Appannie, SensorTower 

  • Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

  • App Title

  • Keyword Field

  • App Description 

  • App Short Description 

  • App Icon

  • App Screen Shots

  • App Localization

  • App Preview Video

  • Review & Rating

Difference factor regarding ASO in Market Places

  • Google Play Store vs. Apple App Store

Email marketing (For better app engagement) 

  • Why did email marketing need to get more downloads?

  • Add an email subscription form to your app

  • Create mobile-friendly email content 

  • Video content in email performs far better result 

Paid Marketing

  • Before paid marketing, ensure these points

  • Get positive reviews from high traffic websites 

  • Know the type of ads for mobile apps

  • Know marketing terms for mobile advertisers

  • Know which advertiser suits best for your app/game 

Social Network Marketing

  • Why Facebook for mobile app marketing

  • Facebook ads statistics 

  • Focus on business goal + reflect 

  • Facebook Ad analysis for mobile targeted user base 

  • Analysis of install ads: perfect choice for mobile apps

  • Facebook contest: Effective marketing approach for mobile apps 

  • Why Twitter for mobile marketing 

  • YouTube marketing

Who this course is for:
  • Mobile App Marketers
  • Entrepreneurs
  • Mobile App Business Owners
Course content
Expand all 81 lectures 01:07:31
+ – In App Marketing, low cost but very effective
12 lectures 07:25
How virality in mobile app works ?
00:27
Summary: How virality in mobile app works?
00:02
Build virality into your app
Preview 01:28
Summary: Build virality into your app
00:14
Virality best practices
01:00
Summary: Best practices of virality
00:59
More Apps
00:37
More Apps Example : Share It
00:12
More apps example: Talking Tom
00:17
Update = $$
01:10
Summary: Update = $$
00:48
In app graphical banner ad [Crosss Promotional]
00:09
+ – Push Notification - Army for better app marketing
9 lectures 05:03
Power of pusn notification
00:32
Summary: Power of push notification
00:03
What is push notification?
00:48
Summary: What is push notification?
00:39
Analysis of a push message
00:06
Push notification best practices
02:01
Summary: Push Notification best practices
00:33
Advantage of Push Notification over SMS
00:16
SMS vs. Email vs. Push Notification
00:02
+ – Introduction to ASO
5 lectures 08:48
Introduction to ASO
00:29
What is ASO?
Preview 02:40
Why you need App Store Optimization
Preview 02:49
Principles of ASO
02:27
Summary: ASO Principles
00:23
+ – ASO Keyword Research Process
12 lectures 14:39
How to determine your app's ASO is completed?
00:11
Keyword Research Process
Preview 03:14
Use Long Tail Keywords
01:05
Example of Long Tail Keywords : Talking Tom 2 App
00:25
Using AppAnnie to find competitor app's keywords
01:10
Using SensorTower to find competitor app's keywords
00:45
Using SensorTower - Keyword Ranking
01:09
Using SensorTower - Keyword Research
02:49
Using SensorTower - Keyword Suggestion
01:09
Using SensorTower - Keyword Localization
01:24
Case Study of 5 million downloads - Super Bird-Let.Go
00:38
Summary : ASO Keyword Research Process
00:38
+ – ASO Implementation
21 lectures 23:27
ASO: Cheat Sheet (Apple App Store)
02:00
ASO: Cheat Sheet (Google Play Store)
02:07
ASO in App Title
02:28
App Title: Important Points
00:22
ASO in Keyword Field
02:24
Keywords Field: Important Points
00:32
ASO in App Icon
03:17
App Icon Design : Important Points
01:27
ASO in Short Description
01:10
App Short Description: Important Points
00:08
ASO in Description Field
02:17
App Description: Important Points
00:14
ASO In Screenshots
01:09
App Screen Shots: Important Point
00:13
App Preview Video: Important Points
00:16
Important Resources for App ScreenShots
00:06
App Rating & Review: Important Points
00:14
Tools for analyzing rating & reviews based on language
00:15
App Localization: Important Points
00:08
ASO: Apple App Store vs. Google Play Store
02:22
ASO vs. SEO
00:12
+ – Email marketing to get more app downloads
6 lectures 02:08
Why email marketing needed to get more app downloads?
00:37
Add An Email Subscription Form To Your App
00:15
Create mobile friendly email content
01:03
Video content in email performs far better result
00:05
Video content completion rate in email
00:05
Video content is popular marketing strategy
00:00
+ – Paid Marketing
5 lectures 00:29
Before paid marketing, ensure these points!!
00:16
Get positive reviews from high traffic websites
00:06
Know type of ads for mobile apps
00:00
Know the marketing terms of mobile advertisers
00:00
Know which advertiser suits best for your app/game
00:05
+ – Social Network Marketing
9 lectures 02:54
Why Facebook for Mobile App Marketing
00:09
Facebook Ad Statistics
00:05
Focus on business goal + Reflect
00:33
Facebook Ad analysis for mobile targeted user base
00:09
Analysis on Install Ad : perfect choice for mobile apps
00:21
Facebook contest: Effective marketing approach for mobile app
00:55
Why Twitter for Mobile App Marketing?
00:08
Youtube Marketing
00:24
Talking Tom Example of YouTube Marketing
00:06