Basic Mobile App Marketing for Beginners: 7 Courses in 1
3.6 (64 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,189 students enrolled

Basic Mobile App Marketing for Beginners: 7 Courses in 1

In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.
3.6 (64 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,189 students enrolled
Last updated 10/2017
English
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Current price: $139.99 Original price: $199.99 Discount: 30% off
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This course includes
  • 1 hour on-demand video
  • 53 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Will learn how to create mobile app user base spending with very little money
  • Will learn how to create virality in mobile app
  • Will learn how to optimize app to make search engine friendly
  • Will learn how to use Facebook, Twitter, YouTube for App marketing purpose
  • Will learn how to generate huge audience thorugh effective email marketing
  • Will learn how effectively use push notification for app engagement
Requirements
  • No prerequisites for this course
Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective) 

  • Build virality into your app

  • How virality in the mobile app works?

  • Best practices of virality

  • More Apps

  • Update = $$

  • In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

  • Why you should care about push notification?

  • What is a push notification?

  • Push notification best practices 

  • Analysis of a push message 

  • Advantage of push notification over SMS

  • SMS vs. Email vs. Push Notification

ASO Basics

  • Base components of ASO

  • Importance of ASO | Why we should learn ASO

  • ASO Principles

ASO Keyword Research Process

  • The whole ASO Keyword research process in 10 steps

  • Utilize long-tail keyword

  • A practical example of ASO tools for Keyword Research like Appannie, SensorTower 

  • Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

  • App Title

  • Keyword Field

  • App Description 

  • App Short Description 

  • App Icon

  • App Screen Shots

  • App Localization

  • App Preview Video

  • Review & Rating

Difference factor regarding ASO in Market Places

  • Google Play Store vs. Apple App Store

Email marketing (For better app engagement) 

  • Why did email marketing need to get more downloads?

  • Add an email subscription form to your app

  • Create mobile-friendly email content 

  • Video content in email performs far better result 

Paid Marketing

  • Before paid marketing, ensure these points

  • Get positive reviews from high traffic websites 

  • Know the type of ads for mobile apps

  • Know marketing terms for mobile advertisers

  • Know which advertiser suits best for your app/game 

Social Network Marketing

  • Why Facebook for mobile app marketing

  • Facebook ads statistics 

  • Focus on business goal + reflect 

  • Facebook Ad analysis for mobile targeted user base 

  • Analysis of install ads: perfect choice for mobile apps

  • Facebook contest: Effective marketing approach for mobile apps 

  • Why Twitter for mobile marketing 

  • YouTube marketing

Who this course is for:
  • Mobile App Marketers
  • Entrepreneurs
  • Mobile App Business Owners
Course content
Expand all 81 lectures 01:07:31
+ In App Marketing, low cost but very effective
12 lectures 07:25
How virality in mobile app works ?
00:27
Summary: How virality in mobile app works?
00:02
Summary: Build virality into your app
00:14
Virality best practices
01:00
Summary: Best practices of virality
00:59
More Apps
00:37
More Apps Example : Share It
00:12
More apps example: Talking Tom
00:17
Update = $$
01:10
Summary: Update = $$
00:48
In app graphical banner ad [Crosss Promotional]
00:09
+ Push Notification - Army for better app marketing
9 lectures 05:03
Power of pusn notification
00:32
Summary: Power of push notification
00:03
What is push notification?
00:48
Summary: What is push notification?
00:39
Analysis of a push message
00:06
Push notification best practices
02:01
Summary: Push Notification best practices
00:33
Advantage of Push Notification over SMS
00:16
SMS vs. Email vs. Push Notification
00:02
+ Introduction to ASO
5 lectures 08:48
Introduction to ASO
00:29
Principles of ASO
02:27
Summary: ASO Principles
00:23
+ ASO Keyword Research Process
12 lectures 14:39
How to determine your app's ASO is completed?
00:11
Use Long Tail Keywords
01:05
Example of Long Tail Keywords : Talking Tom 2 App
00:25
Using AppAnnie to find competitor app's keywords
01:10
Using SensorTower to find competitor app's keywords
00:45
Using SensorTower - Keyword Ranking
01:09
Using SensorTower - Keyword Research
02:49
Using SensorTower - Keyword Suggestion
01:09
Using SensorTower - Keyword Localization
01:24
Case Study of 5 million downloads - Super Bird-Let.Go
00:38
Summary : ASO Keyword Research Process
00:38
+ ASO Implementation
21 lectures 23:27
ASO: Cheat Sheet (Apple App Store)
02:00
ASO: Cheat Sheet (Google Play Store)
02:07
ASO in App Title
02:28
App Title: Important Points
00:22
ASO in Keyword Field
02:24
Keywords Field: Important Points
00:32
ASO in App Icon
03:17
App Icon Design : Important Points
01:27
ASO in Short Description
01:10
App Short Description: Important Points
00:08
ASO in Description Field
02:17
App Description: Important Points
00:14
ASO In Screenshots
01:09
App Screen Shots: Important Point
00:13
App Preview Video: Important Points
00:16
Important Resources for App ScreenShots
00:06
App Rating & Review: Important Points
00:14
Tools for analyzing rating & reviews based on language
00:15
App Localization: Important Points
00:08
ASO: Apple App Store vs. Google Play Store
02:22
ASO vs. SEO
00:12
+ Email marketing to get more app downloads
6 lectures 02:08
Why email marketing needed to get more app downloads?
00:37
Add An Email Subscription Form To Your App
00:15
Create mobile friendly email content
01:03
Video content in email performs far better result
00:05
Video content completion rate in email
00:05
Video content is popular marketing strategy
00:00
+ Paid Marketing
5 lectures 00:29
Before paid marketing, ensure these points!!
00:16
Get positive reviews from high traffic websites
00:06
Know type of ads for mobile apps
00:00
Know the marketing terms of mobile advertisers
00:00
Know which advertiser suits best for your app/game
00:05
+ Social Network Marketing
9 lectures 02:54
Why Facebook for Mobile App Marketing
00:09
Facebook Ad Statistics
00:05
Focus on business goal + Reflect
00:33
Facebook Ad analysis for mobile targeted user base
00:09
Analysis on Install Ad : perfect choice for mobile apps
00:21
Facebook contest: Effective marketing approach for mobile app
00:55
Why Twitter for Mobile App Marketing?
00:08
Youtube Marketing
00:24
Talking Tom Example of YouTube Marketing
00:06