Artist Management for the Music Business
What you'll learn
- Negotiate all the key points in 360° Recording Contract
- Negotiate the specific details in a live performance contract
- Create a technical and hospitality rider for an artist or touring musician
- Advance the performer's career by effectively directing all team members involved
Requirements
- You should have a basic understanding of music business terminology
- The course is designed to study at your own pace, in any order you choose
- You have the talent, now learn the business!
Description
What Will You Learn in the Artist Management OnLine Course?
In this course you will learn how a successful manager answers and then deals with these issues every day:
- Who are the decision makers in the music industry?
- What are the key points to negotiate in an artist management contract?
- How will a business manager support an artist’s career?
- How does a manager earn their money?
- What are the negotiating points in a record label contract?
- How do I interest a booking agent in my artist?
- What do corporate sponsors look for when partnering with an artist?
- What is negotiable in a 360° record label deal?
- What are the fundamental issues in an artist rider?
- What elements define an artist’s brand?
- What issues should I look for when negotiating a live performance contract?
- How will an attorney contribute to an artist’s team?
Comprehensive Learning Experience
The elements of this Artist Management course are authored and presented by experienced professionals in the music industry that also have years of academic experience at the graduate and undergraduate level, teaching the music business.
Tested and TrustedThis original class material has been taught in graduate and undergraduate music business degree programs accredited by The National Association of Schools of Music. The course objectives and learning outcomes for this course were designed to comply with the Southern Association of Colleges and Schools guidelines.
Who this course is for:
- Independent artists seeking professional management
- Aspiring artist managers learning the job responsibilities and areas of expertise
- Songwriters, musicians, entertainers, managers, industry pros can all benefit
Course content
- Preview02:32
- Preview07:16
- Preview07:05
- Preview07:10
- 6 questionsArtist Management Primer - Self Evaluation Quiz
Instructor
![Christopher Palmer](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 263 Reviews
- 1,108 Students
- 1 Course
Christopher Palmer is an Adjunct Professor for Frost Online at the University of Miami where he teaches and mentors graduate students about the live entertainment industry. He holds a B.B.A and an M.B.A. from Belmont University and recently concluded his service as the managing partner for the jazz/gospel a cappella group Take 6, overseeing their worldwide recording and touring affairs.
Prior to his career in artist management, Christopher worked with Warner Bros. Records for over 20 years, based in both the Nashville and Burbank offices. As vice president of Warner's Progressive Music from 1990-2000, he was responsible for introducing and marketing such artists as Mark O'Connor, Bela Fleck and the Flecktones, Beth Nielsen Chapman, Take 6 and Jeff Foxworthy. Highlights for the Progressive Music department included Grammy Award wins for Take 6, a number one jazz album for Bela Fleck and the Flecktones, an airplay award from Billboard Magazine for Beth Nielsen Chapman and a multi-platinum award for Jeff Foxworthy’s debut release. Later, as general manager and senior vice president of marketing for Warner Nashville, Palmer would oversee releases such as "Breathe" by Faith Hill, selling over eight million units, and introduce new artists such as Blake Shelton, Trick Pony, and Big & Rich.
In 20 14, Christopher created and implemented two of The Frost School of Music’s inaugural on-line classes, MMI 543: Marketing and Promotion in the Music Industry and MMI 543: Tour Management and Event Production in the Live Entertainment Industry. Before assuming his roll as online faculty, he served as the Associate Professor and Program Director for the Arts Presenting and Live Entertainment Management graduate program in the Frost School, on the Coral Gables campus. Prior to his tenure in Miami he was the director of Music Business at Murray State University, in Murray, Kentucky. Christopher is a Leadership Music alum, a member of the National Academy of Recording Arts and Sciences, Music and Entertainment Industry Educators Association and has years of membership activity in the Country Music Association, Association of Performing Arts Presenters, International Association of Jazz Educators, Gospel Music Association, Americana Music Association and served on the board of directors for the Academy of Country Music . He currently lives with his wife Pamela in Mobile, Alabama.