Artist Management for the Music Business
- 4 hours on-demand video
- 97 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Negotiate all the key points in 360° Recording Contract
- Negotiate the specific details in a live performance contract
- Create a technical and hospitality rider for an artist or touring musician
- Advance the performer's career by effectively directing all team members involved
- You should have a basic understanding of music business terminology
- The course is designed to study at your own pace, in any order you choose
- You have the talent, now learn the business!
What Will You Learn in the Artist Management OnLine Course?
In this course you will learn how a successful manager answers and then deals with these issues every day:
- Who are the decision makers in the music industry?
- What are the key points to negotiate in an artist management contract?
- How will a business manager support an artist’s career?
- How does a manager earn their money?
- What are the negotiating points in a record label contract?
- How do I interest a booking agent in my artist?
- What do corporate sponsors look for when partnering with an artist?
- What is negotiable in a 360° record label deal?
- What are the fundamental issues in an artist rider?
- What elements define an artist’s brand?
- What issues should I look for when negotiating a live performance contract?
- How will an attorney contribute to an artist’s team?
Comprehensive Learning Experience
The elements of this Artist Management course are authored and presented by experienced professionals in the music industry that also have years of academic experience at the graduate and undergraduate level, teaching the music business.Tested and Trusted
This original class material has been taught in graduate and undergraduate music business degree programs accredited by The National Association of Schools of Music. The course objectives and learning outcomes for this course were designed to comply with the Southern Association of Colleges and Schools guidelines.
- Independent artists seeking professional management
- Aspiring artist managers learning the job responsibilities and areas of expertise
- Songwriters, musicians, entertainers, managers, industry pros can all benefit
Artist managers work to exploit the artist’s talents and help them build a strong and sustainable career.
This lecture helps the student see the many facets of the music industry, how the industry is evolving and how their understanding of the business can aid an artist's career.
This presentation examines the four basic principals of management and demonstrates how these will apply to the students work with an artist or their own career in the music business.
This presentation describes what education is required to build a career in artist management. Students will learn what resources and paths that can follow to build their artist management career.
Successful managers understand the power of money, gate-keeper access and the value in their body of work. Students will develop an understanding of how to build their personal resources for success.
Students will realize the value in building a financial plan for their business.
This lecture describes the value of the artist development process. Students will learn the steps to developing an artist for a successful career in the music business.
This chapter provides some historical background on several successful artist managers. Students will discover how professionals have developed their businesses and how their own creativity may be their greatest asset.
This lecture looks at key provisions of a typical management contract and shows how these points guide the decision process for those involved. Students will demonstrate their knowledge of key issues in a management contract and how they impact the manager and their clients.
In this presentation, students will learn some of the steps necessary to achieve the goals they have established for themselves and their artist.
This lecture details artist development and building a brand. Students will discover the components of an artist's brand and how the various elements collective build brand equity.
This presentation examines how branding mistakes can harm brand equity. Students will learn how simple tasks, like updating your web site, can keep fans engaged and help to build fans.
This presentation examines the key players that work with an artist or band and what role they each play in the organization. You will discover how critical the manager is to the artist and how they work with the business manager.
This presentation looks at building the team of professionals around an artist. Following this lecture, you will see how the booking agent, tour manager, business manager and attorney all work together and how the manager directs the team.
This lecture continues to examine the artist team. A publicist, multi-media manage and in-house promotion representative can broaden an artist's team capabilities. Students will discover the diversity of roles within an artist management team and how they work within all aspects of an artist career.
An introductory discussion about the live entertainment environment. This lecture provides an overview of some of the major issues that artist and managers deal with when touring and performing live.
This lecture examines live performance revenue and ticket sales. The Boxscore is introduced and explains how ticket sales, touring revenue and venue data provide a road map of the live performance music industry.
This segment demonstrates the value of live performance for an artist creative and financial growth and development. You will discover how the various team members work together to build a live performance career for an artist.
Every artist or band wants a booking agent to get them work. This presentation examines what a booking agent is looking for in an artist and the steps an artist and manager can take to develop interest from a booking agent.
This lecture provides guidelines for building a live performance career for a do-it-yourself artist organization.
The details of DIY touring is examined. The steps to developing a successful DIY live performance career is detailed.
This presentation examines the dynamic relationship between the booking agent and the concert promoter and how this impacts the artist and the manager.
This presentation describes how a booking agent secures dates for an artist. You will see how a booking agent connects with concert promoters and talent buyers and how the booking process develops through to a paid date.
An artist rider is examined in detail. Students will discover the value of the artist rider to the management team and how it is used by the talent buyer and booking agent.
What role the record label plays in an artist tour is examined. Students will discover the value of a record labels marketing team and how a manager can work with the label to build the artist's live performance business and ultimately sell more tickets.
This segment examines the diversity of talent buyers. You will discover how a concert promoter and other talent buyers differ and how that can benefit an artist and manager as they develop a live performance career plan.
Concert tickets are examined in detail. Where the money goes and what role an artist and manager have on tickets and ticket prices is examined.
Corporate sponsorship is now a major financial partner in live music. This presentation reveals what sponsors are looking for and what motivates them to get involved with a tour.
The opportunity to tour internationally has never been greater for working musicians. In this presentation, students will discover some of the important details that an artist and management must consider when developing an international touring plan.
Live concerts, festivals and music venues often use union labor. This segment examines the various labor organizations in live entertainment and what an artist manager should know to strengthen their business.
Songwriting and be a very valuable asset for an artist. This presentations examines some details of copyright and describes how a publisher and performing rights organization can become vital parts of an artist team and business.