
INTRODUCTION
If you are looking to translate your art into a successful career or steady revenue stream, you need to start looking at it as a business. In this introduction Margot Black explains why it's important you take ownership of your career, and how to do it without being overwhelmed. She also explains why she is the best person to help you navigate this exciting time in your professional life.
GET IT TOGETHER AND SUCCEED
In this second lecture Margot tells you how to map out where you are heading. Artists succeed because they have a clear vision, a business plan and are not afraid to get out there, whether it's to network or seek out others who can educate them. Margot explains how combining your artistry and business acumen will inspire you to go from 'unsure' to 'sassy-ass' in no time.
MONEY MATTERS
Margot looks at why it's so important that artists are able to deal with money, something that is so often a dirty word in the creative industries. She explains how you must get clear on payment, packaging and promotion, and also explains how important it is to make sure that you are easy to buy from and easy to pay.
WHAT KIND OF AN ARTIST ARE YOU?
This lecture looks at how you can work towards being a successful commercial artist, how to stay on your path, and also remain dedicated to your craft. But just as importantly, Margot discusses how to make your work accessible, how to be organised, and also to take a good honest look at where you are in your career.
CREATE AN EXPERIENCE
Margot asks, 'What is your compelling marketing story?' She explains how to work out what that is and how people can receive it. Plus, how to create an experience for your customers (Walt Disney knew how to do that and it sure worked out for him), and make your audience part of your experience. She also explains how to get into the press, and what the press want from you.
PROMOTING YOUR WORK
Artists are often shy about self-promotion but all successful artists are fantastic marketers, connectors and storytellers. In this final lecture, Margot looks at how you can promote your business, and why it's important you always forward plan. She reveals how you can get your marketing out to your audience at the right time, and how to do it consistently. Plus she explains why your mailing list is your most important tool, and why the customer is always king.
The best place for any artist to market and seek out new customers is obviously through social media. With the majority of customers across the globe engaging in one or more social media platforms, having space and ads floating through their newsfeeds can help you reach customers in a new way. Margot Black walks you through the 5 Steps of Social Selling with a social media funnel.
ARTISTS GET IT TOGETHER AND MAKE YOUR DREAMS COME TRUE: Your guide to everything you need to make yourself seen and heard by the people who matter the most.
If you are seriously looking to translate your art into a successful career or steady revenue stream, you need to start looking at your art as a business. Artists Get It Together and Make Your Dreams Come True is here to help.
We discuss the most important steps for you to take (and maintain) to be taken seriously as a creative professional in the marketplace. This course is good for any creative professional that struggles putting together all the pieces of their marketing pie.
This course is great for artists of any sort that have been struggling to put together and/or understand all the pieces of their marketing pie.
Margot tells you how to map out where you are heading. Artists succeed because they have a clear vision, plan, and are not afraid to get out there, whether it's too network or seek out others who can educate them.
Margot looks at why it's so important that artists are able to deal with money, something that is so often a dirty word in the creative industries.
You will learn how to make your work accessible, how to be organized, and also to take a good honest look at where you are in your career and still stay on your path and remain dedicated to your craft.
Margot asks, 'What is your compelling marketing story?' She explains how to work out what that is and how people can receive it, in a way that makes them want to buy from you.
You will look at how you can promote your business, the essential basics of your promotional plan (she’ll help you make it easy to understand and execute) and why it's important you always forward plan.
This course also includes a bonus section “The Five Steps to Social Selling Success” and ways for artists to seek out and connect with new customers through social media. With the majority of customers across the globe engaging in one or more social media platforms, having space and ads floating through their newsfeeds can help you reach customers in a new way. Social media is an essential way to connect with customers and to highlight your portfolio, learn how to use this medium with class, sass, style, efficiency and consistency.
This course is business and promotional basics for artists, so they can thrive.