Artist Branding for Business
What you'll learn
- Build an Artist Brand Which Propels Your Career
- Uncover Your Best Music Career Opportunities
- Understand How to Create Value Around Your Music and related products and services
- Discover How to Build a Profitable Business Around Your Music
- Gain Access to Music Insider Information, Top Music Business Contacts and Trial Services
- Learn How to Craft Your Music for Sync and Other Artist Business Opportunities
- Create a Targeted Business Plan and Financial Plan for Your Music Business
- Gain Steps on How to Protect all of your Music Assets
Requirements
- Must be an active and serious musician or band looking to grow
- Must have access to desktop and laptop as some assignments will not work on mobile
Description
Developed and Delivered by the CEO of JSM for Artists and a global speaker on Artist Business Development in the Music Business Industry, Jasmine Sandler will teach you exactly what you need to take your artist or band brand to the next level.
This course is intended for both solo artists of all music genres as well as bands who are serious about making their music their careers. It can also be utilized by other professionals in the music business industry.
In this course, you will learn:
How to design and build your artist brand so that it sells for you
The Monetization opportunities of Artist Branding
How to find and promote your "IT" factor in the music industry
What resources can help you to get paid gigs, make money online and find sync opportunities
How to protect your artist brand once it grows
How to negotiate effectively for your Artist Brand
All the ways to earn from social media as an artist
You will also gain direct access to JSM for Artists key music business industry partners in A&R, sync, education, music law, music education and related free and discounted opportunities.
Jasmine Sandler. aka the artist JazzRock, is a passionate author, speaker and musician in the music business industry. She has taught Artist Branding for Musician Institute students. Berkelee alumni and other universities.
To be successful in taking the course, you should be well prepared and do the assignments provided throughout the course. Jasmine will be there with you to answer questions in the provided Q&A sections here.
Who this course is for:
- Musicians of all types who are serious about making a career or business out of their music
- Bands and artists who are on track to make music their career path
- Bands and artists who invest in education to grow their careers
Instructor
Jasmine Sandler is a known Digital Marketing and Branding Thought-Leader to executive and entrepreneurial audiences. She holds over 20 years of related client and keynote speaking experience. As a speaker, Jasmine has led over 500 talks, keynote presentations and training workshops for major corporations, industry conferences, member-organizations and universities including: Wharton Business School, Harvard Business School, CEO Club International, Music Entrepreneur Conference, Thomson Reuters, AT&T, Salesforce and others.
She is the Founder, CEO and lead Digital Strategist of Jasmine Sandler Media, specializing in Online Branding and Marketing Strategies and consulting for executives, corporations and entrepreneurs. Jasmine has over 15 years of client experience, for brands and agencies, directing global digital marketing programs and campaigns for companies including IBM, AT&T, ISO, Medtronic, Roche Diagnostic and many more.
In her Digital Marketing work, she has been named (2012-2020) as a Google Small Business Leader in Social Branding, a Top 40 Global Digital Marketing Strategist in the industry, Top SEO consultant on Twitter and Top 17 Digital Influencers in Content Marketing. She is heralded by LinkedIn as a LinkedIn Sales expert and is a go-to resource for industry media and conference leaders for insight on B2B Digital Marketing.
She has been interviewed and is a regular contributor on the subject of Social Branding and Social Selling to Fox News, CBS, BBC News, Russian News, WPIX, NBC, PRNEWS Digital Guidebooks, SES Global Conference, OMMA, The New York Times, Entreprenuer com , Incisive Media, Fast Company, Branded Me and LinkedIn.
Jasmine owns a niche area of Social Branding Training, Online Personal Branding . Through her own developed process, books, online courses, managed programs and trademarked workshops, Jasmine helps executives, entrepreneurs and artists build, grow and protect strong online reputations that lead to increases in market share, media visibility and sustained company gains.
She is the author of two well-known Digital Marketing books “How to Brand Yourself Online like a CEO”, a manual for personal branding online for business professionals and creative professionals and “Branding & Sales: The LinkedIn Way”, a tool for using LinkedIn to drive sales.
As an advocate for Women in Business, Jasmine owns Warrior Women in Business. as a subset of JSMedia. In this she host weekly podcasts, monthly events, the Warrior Women in Music performance series and an annual conference called #BRANDYOU in addition to the Warrior Women clothing brand - all supporting the development of female entrepreneurs, both in business and in the arts. Her agency provides discounted , high-quality branding services to growing female entrepreneurs and female artists..She is the 2021-2022 Volunteer NYC Chapter Board President of The National Association of Women Business Owners.
Jasmine (artist name JazzRock) has an unmistakable passion and talent for music as a singer, songwriter and band leader for a NYC rock band she founded, Silent Fury. In this, her songs have societal impact and support her mission to enable the growth of entrepreneurism and the end of violence issues in the world. With a drive to use music to enable change, Jasmine includes the needs of artists in all of her digital marketing education and events she hosts at JS Media. Under the JSM for Artists label, she and her team support the growth needs of local independent artists and bands.
She holds a dual MBA from the University of Miami in Marketing and CIS. JSM services , brands and case studies can be found on jasminesandler