Artist Branding for Business

You will gain an understanding of what it means to have an artist brand that is a business. What it takes for this business to get organized and started. Make sure to do work in the resource provided.

Start to define and commit to your artist brand identity. Includes assignment.

Critically important for your success as an artist is uncovering what makes you unique and compelling - your "IT" factor. Includes assignment.

How you behave and act on stage and at a show can make or break your artist touring career. Make sure you understand what works. Review the video.

In this module we uncover your primary fan audience. This takes time and includes an assignment.

We will uncover your influencer audience and its much more than paid influencers, much more about who you know , who you can know to drive visibility around your artist brand. Includes an assignment.

The organizations and groups in your own artist community and ones that align with who you are can be your best allies to support the growth of your artist career. This video covers this.

How you communicate your artist brand and to specific audiences is an important piece of your artist brand success. Review the video and do the assignment.

In this video I will share why your lyrics are an important piece of your brand development if you use lyrics in your music. This includes an assignment.

We will design your visual artist brand. This includes 2 resource links for you to take action on.

We will review the elements of creating and committing to an artist brand that you and your audience will love. This includes a link to a resource so you can begin to style and commit.

In this lecture, you will learn the importance of having and using an EPK to gain opportunities for paid shows, sync and more! I am providing a link to my band's epk in canva to model because I cannot share any clients of ours who may think anyone is copying and reusing.

Learn the basics of what you need to have and opportunities on Facebook for you as an artist.

Learn the basics of what you need to have and opportunities on Instagram for you as an artist

Learn the basics of what you need to have and opportunities on YouTube for you as an artist

Learn the basics of what you need to have and opportunities on Tik Tok for you as an artist

Learn the basics of what you need to have and opportunities on Spotify for Artists for you as an artist

Learn how to best utilize the streaming services and protect your music while doing so.

Building and growing an artist brand takes a lot of time and money. You want to make sure your brand is protected. This lesson includes a resource link to my JSM for Artists webinar where I interview leaders across music education, law and business. The webinar linked included a discussion with a top law firm for indie artists and a leader from the Copyright Alliance. Make sure to watch the webinar after you view this video.

In this lecture you will find many career path opportunities in music that may interest you as you build your artist brand. This includes an assignment and an important resource link to an interview I led with former CMO of Guitar Center on careers in music.

Now that you have the skeleton of your artist brand and an idea where you want to focus, career-wise lets look at the business of your brand and what sellable products and services you can define. This includes an assignment.

A deep , detailed video on the ways you can earn money from social media. In this there is an assignment for you to set up your social profiles for monetization. This will take time as well as you may have to plan for social media advertising in order to have your channels meet certain eligibility requirements.

This video shares what it takes to make merchandise work for you without losing your shirt (no pun intended). This includes an assignment.

This lecture details music sync opportunities and provides a resource link to more sync education and JSM for Artist recommended sync service providers.

Now that you have defined your artist brand products and services its time to define some values. You can fill in the previous worksheet. The brand protection video mentioned here has been moved up to support brand exposure (Lecture 23)

To plan for marketing the artist brand you need to become familiar with possible marketing expense items and plan to manage these on an ongoing basis. This includes people resources, products and services. This lecture reviews what you need to know to get planning. It includes an assignment.

This lecture reviews the main categories of digital marketing tools you will need to begin to grow your brand and an assignment with links.

This lecture details the importance of content planning of your artist brand plus gives a template for you to use to begin to define your weekly social content. Do the assignment.

This content lecture discusses how to use and leverage reusable content to become more efficient with content marketing. There is an assignment.

This lecture discusses the ways you can properly use live video for growing your fan base.

In this lecture you will be guided on setting up your social analytics to measure and then optimize your content performance. Do the assignment.

Use the resource list and links of JSM for Artists verified partners in everything you need to grow and protect your artist brand. Resource link provided.

Get paid to share this course! Get your brand promoted through JSM for Artists just for sharing too! Find the link here.