
See what you will learn and how to use AI tools in email, content, chatbots, social media, SEO and analytics.
What changed in each tool of the course and the free or low cost option for every task.
Get the AI tools spreadsheet, the prompt library and the student community links in one place.
Learn what AI is and six ways it helps a business waste less, find better customers and act on feedback faster.
See how Amazon, Netflix, Spotify and others use AI for personalization and dynamic pricing.
Explore 11 practical uses, from chatbots and content at scale to ad optimization and predicting customer behavior.
Use an AI website builder to generate a full business website from a short description.
Edit text, buttons, sections and colors, preview on mobile and put your website live.
Use five criteria to pick one AI tool that pays back in six months and review it every month.
Set up ChatGPT, Claude or Gemini with your business profile, learn the prompt formula and the safety rules.
Use 3 prompts to understand your audience, write a campaign brief and build a 2 week content calendar.
Write an email sequence, a sales page, social posts, ads and blog titles with AI, then edit them in 2 minutes.
Group customer reviews into themes, turn them into actions and reply to negative reviews with care.
See how AI improves deliverability, open rates and clicks, and which email task each tool solves.
Learn per contact send time optimization and how Seventh Sense picks the best time and frequency for each person.
Track page views and visits to learn each contact's top interest and send emails about it.
See how AI language tools test copy variants and learn what your audience responds to.
Use AI research on each prospect to write personalized cold emails and outreach in minutes.
Learn what content automation is and five content tasks you can automate today.
See six uses of AI in content: topic ideas, drafts, proofreading, personalization, SEO tips and updates.
Generate a blog paragraph and Facebook ad copy with an AI writer, choosing tone and number of outputs.
Learn what the copyright rules say about AI content and the 4 checks before you publish.
Transcribe a video or podcast in minutes and reuse the text as articles and posts.
Fix grammar, clarity and tone in any marketing text with AI suggestions before you publish.
Learn what an Ideal Customer Profile is and the questions it answers: who they are, why they buy and where they hang out.
Meet an AI marketing assistant built for audience research and see how it differs from a general chatbot.
Build the same Ideal Customer Profile with ChatGPT, Claude or Gemini if Elsa is not available to you.
Create your account so you can build your Ideal Customer Profile in the next lesson.
Answer a few questions about your business and let AI suggest needs, problems, segments and a persona.
Read your persona's goals, barriers and favorite channels and learn how to use each part in your marketing.
Generate a strategy with value proposition, acquisition ideas, pricing tests, channels and metrics.
Write ad variations and campaign settings from your Ideal Customer Profile with AI.
Use your ICP every day to plan content, ads and offers in your customer's language.
Learn what a chatbot is and where it can answer customers and sell for you 24/7.
Create your ManyChat account and connect your first channel.
Install a template flow that collects customer feedback in Messenger and edit its messages and buttons.
Fix the review flow so every customer gets the review link, following Google review rules.
Find each conversation, see tags and step in as a human when a customer needs help.
Configure the greeting, default reply and main menu so the bot handles any message.
Connect new channels and start from templates such as automatic replies to story mentions.
Add a chat link, button or widget to your WordPress site so visitors can start the conversation.
Learn the strategy of creating one long video a week and repurposing it with AI.
Feed a video, podcast or article to AI and get dozens of posts in your brand voice.
Learn AI marketing the practical way: pick the right AI tools for your business, use ChatGPT, Claude or Gemini in your daily marketing, and put at least one AI system to work for you in the next 30 days.
This AI digital marketing course is for business owners, entrepreneurs, freelancers and marketers who want results, not theory. You will see real tools on screen, and for every task you will also get a free or low cost option, so you can start with the budget you have today.
What you will do in this AI marketing course:
Choose your first AI marketing tool with five simple criteria: a clear goal, a return in six months, one tool at a time, realistic expectations and a monthly review.
Use ChatGPT, Claude or Gemini to build a campaign brief, write an email sequence, draft a sales page, create social media posts and ads, and analyze customer reviews, with a prompt library you can copy.
Use AI for email marketing: send each email at the best time for each contact, personalize your messages and write better subject lines.
Speed up content marketing with AI writing tools, automatic video transcription and AI editing, and learn who owns AI generated content.
Build your Ideal Customer Profile with AI and turn it into a marketing strategy and your first Facebook and Instagram ads.
Create AI chatbots for customer service and sales on Facebook Messenger, Instagram, WhatsApp and your website, and ask every customer for reviews the right way, following Google review rules.
Turn one long video a week into many social media posts with AI.
Optimize your content for Google and for AI answers in search with AI SEO tools.
Track customer behavior and automate your marketing reports, including a free reporting option.
Build a professional website with an AI website builder, even from your smartphone.
Avoid the most common AI marketing problems: poor data, budget limits, copyright and disclosure.
Every section ends with practice: quizzes, AI role plays where you talk to a client or a manager, and two practice tests to check what you learned.
By the end of the course you will have a clear AI marketing plan for your business and at least one AI tool working for you. Enroll now and see you inside the course!