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Art Direction - Learn how to use the best artistic elements
Rating: 3.9 out of 5(38 ratings)
118 students

Art Direction - Learn how to use the best artistic elements

Master the art of production design through effective visual representation
Created byIqra University
Last updated 8/2021
English

What you'll learn

  • Students will have clarity about the different types of elements and their meanings, and how they can utilize them in any visual medium.
  • Students will have clarity regarding which colors to use in specific scenarios.
  • Students will be able to select the colors for costumes, sets, and posters, and will be able to create meanings from it.
  • Students will be able to apply the study into film, drama, TVC and any visual medium and create creative image of a character.
  • Students will be able to cope with challenges, and will be able to design a set and fulfill the frame.
  • From character appearance and the set style, students will get the command to implement its role.
  • Students will be able to apply art direction techniques in the field.

Course content

11 sections • 14 lectures • 1h 27m total length

  • Faculty Introduction0:31

    Meet a media sciences professional with an MS and ongoing PhD, with practical work in film studios and TV channels, and a permanent faculty member at a great university since 2019.

  • Art Department6:15

    Learn the art direction hierarchy and each department's role—from production designer, set designer, and graphic designer to prop masters, wardrobe, hair and makeup, and set decor.

  • Quiz 1

Requirements

  • There are no prerequisites for this course. However, if you have a passion for film, television, and animation, you are on the right path.

Description

The purpose of this course is to learn about the role and responsibilities of a production designer and art department involved in a video project, be it a television program, a telefilm or a television commercial. The aim is to hone an aesthetic sensibility within students to identify what colors, props, and sets suit a particular genre of a production and its creative brief.

The course will enable students to understand the concept of principle of design. Students will gain an understanding of the designing techniques and will develop understanding regarding colors and their psychology. The course will assist students to understand the psychology of character and then to create the visual representation according to it. Students will be able to create the color palette, situations, and all the necessary details needed for the character. The course will enable students to develop an understanding of mise-en-scène and its importance in production. The course will engage students in thoughtful discussions regarding contemporary culture of films. Students will able to understand each frame properly and will be able to create a scene according to the script and theme of the film. The course will assist students in learning new techniques in filmmaking.

Who this course is for:

  • This course is ideal for students who are interested in learning the dynamics of film, television, theater, marketing, advertising, fashion, and publishing.

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