Business
Entrepreneurship
Entrepreneurship Fundamentals
Art and Craft Festivals: A Practical Guide for Beginners
4.3 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
22 students enrolled

Art and Craft Festivals: A Practical Guide for Beginners

What you need to know from getting a vendor's license, purchasing a tent and actually selling at shows.
4.3 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
22 students enrolled
Created by Deborah Shapiro
Last updated 4/2019
English
English
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Art and Craft Festivals: A Practical Guide for Beginners
Price: $24.99
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This course includes
  • 1 hour on-demand video
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • What to do before applying to shows like setting up as a business, research, and testing.
  • Choosing a tent that is right for you.
  • Selecting weights, signage, and ways to display your items.
  • How to set up a tent by yourself.
  • Working at the show and with customers.
  • A method to evaluate sales and compare shows.
Requirements
  • Desire to sell arts, crafts, jewelry, clothing or food items at festivals and to grow your business.
Description

Are your new to art and craft festivals, but are unsure where to start or what to buy?  Learn from a working artist who does art festivals for a living what you need to buy for your tent and display, where to apply for shows, how to set up a tent by yourself,  what you need to know about actually doing a show and selling your art or craft at art festivals, street fairs and events.

Who this course is for:
  • Any artistian who is new to selling at festivals.
Course content
Expand all 24 lectures 01:07:08
+ – Introduction
1 lecture 02:01

Meet your instructor and learn the topics that will be covered in the course.

Introduction
Preview 02:01
+ – Preparing for Art and Craft Festivals
4 lectures 07:00

A brief introduction to what you need to do legally before selling at festivals.

Preparing for Festivals
Preview 00:52

Before applying to festivals you'll need a vendor's license, register your business name, and know how to collect sales tax.

Setting Yourself Up as a Legal Business
01:51

Why you should have show insurance and the ability to accept credit cards.  Also, where to find both.

Show Insurance and Accepting Credit Cards
02:24

While having a website and social media accounts are not necessary to do a festival, but they may help increase sales.

Website and Social Media
Preview 01:53
+ – Research Online and Off
2 lectures 09:42

Do your research online to look for festivals and learn what you need to look for in the descriptions and what do when applying.  Also, what to look for when visiting festivals.

Research Online and Off
06:38

You'll want to do research to find festivals close to your ideal customer.  Learn the resources you can use to help you with that information.

Researching Demographics
03:04
+ – Test your items
1 lecture 02:53

Before investing in a tent and applying to festivals, be sure to sell your items to someone other than friends and family.

Testing your Products
02:53
+ – Deciding on a style of tent or canopy
7 lectures 23:35

There are two main styles of tents.  Know the differences before you buy.

Two Styles of Tents or Canopies
Preview 01:15

Learn the pros and cons of Dome style canopies.

Pros and Cons of Dome Style Canopies
02:00

Learn the pros and cons of Pop-Up tents.

Pros and Cons of Pop Up Tents
03:27

You will need to weigh your tent down, it's usually a requirement at most shows.  Learn the different types that best suit your needs.

The Most Important Accessory - Weights
02:23
Ideas for Displaying Your Items
04:09

Keep a box full of useful items that you may need throughout the day.

Other Helpful Accessories
Preview 01:59

Setting up a tent can be struggle if you haven't tried it yet.  Learn the steps to setting up a Pop-Up tent, including how to use ratchets for your weights.

How to Set Up a Pop Up Tent
08:22
+ – Day of the Show
7 lectures 15:45

Learn show etiquette when setting up and tearing down your tent.

Setting Up and Tearing Down.
02:27

The days are long and you'll need to eat.  Learn about booth sitters and meal breaks.

Booth Sitters and Meal Breaks
01:35

Not only do you want to sell items, but festivals are a great place for your marketing.

Using Marketing Materials
02:18

Grow your audience and keep in touch with potential customers with email marketing.

Collecting Emails of Potential Customers
01:40

How much of your inventory should  you bring?  This is not an easy answer.

How Much Inventory to Bring?
01:24

Talking with potential customers and dealing with those who say "I can do that".

Working with Customers
03:57

What to consider when leaving your tent overnight when doing a multiple day show.

Security
Preview 02:24
+ – Evaluate Your Festivals
1 lecture 04:36

Other vendors will ask, "How did you do?" after a show.  Yes, it's none of their business, but you should know for yourself to help grow your art or craft business for the future. 

How to Evaluate your Success at a show compared to other shows.
04:36
+ – Conclusion
1 lecture 01:36

A quick overview of the course.

Summary
01:36