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30-Day Money-Back Guarantee

This course includes:

  • 1.5 hours on-demand video
  • 23 articles
  • 48 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Branding Business Branding

Archetypal Branding: The Secrets of building a Premium Brand

How the World's Best Brands build Brand Identity that converts Clients into Brand Advocates and commands Premium Pricing
Rating: 3.3 out of 53.3 (344 ratings)
12,273 students
Created by Dr Nik Eberl
Last updated 9/2020
English
English
30-Day Money-Back Guarantee

What you'll learn

  • Decipher Your Brand Archetype
  • Turn Your Employees into Brand Ambassadors
  • Communicate Your Brand Archetype to all key Stakeholders
  • Establish Trust & Resonance with Your Key Target Audiences
  • Monitor and Assess the Strength of Your Brand Continuously

Requirements

  • Basic Understanding of Marketing and Branding

Description

"Archetypal Branding: The Secrets of Building a Premium Brand" is designed to provide you  with a systematic way to:

• Clearly  define the Brand so that it is compelling and credible to your key Target  Audiences.

• Create a  Brand Identity that all key internal Constituencies can agree on and work from.

• Increase  the Reputation, Image, perceived Value and Brand Awareness of your Company

Take this Brand Leadership Course and  discover how to build a Brand that commands Premium Prices and turns Customers into Brand Advocates that are Loyal for Life.

Who this course is for:

  • C-level Executives
  • Marketing Managers
  • Brand Managers
  • Entrepreneurs
  • Business Owners

Course content

11 sections • 53 lectures • 1h 43m total length

  • Preview01:25
  • What this course is all about
    04:36

  • What is a Brand?
    02:43

  • Preview04:38

  • The Innocent
    01:08
  • The Regular Guy
    00:47
  • The Explorer
    00:50
  • The Warrior / Hero
    00:55
  • The Outlaw
    01:13
  • The Creator
    00:56
  • The Ruler
    00:55
  • The Magician
    00:44
  • The Lover
    00:58
  • The Caregiver
    00:46
  • The Sage
    00:47
  • The Jester
    00:44

  • Preview00:13

  • Complete the following survey to discover your Organisational Archetype
    00:12

  • Living Your Brand: The Innocent Archetype
    00:08
  • Living Your Brand: The Regular Archetype
    00:08
  • Living Your Brand: The Explorer Archetype
    00:08
  • Living Your Brand: The Hero Archetype
    00:09
  • Living Your Brand: The Outlaw Archetype
    00:08
  • Living Your Brand: The Creator Archetype
    00:07
  • Living Your Brand: The Ruler Archetype
    00:08
  • Living Your Brand: The Magician Archetype
    00:08
  • Living Your Brand: The Lover Archetype
    00:09
  • Living Your Brand: The Caregiver Archetype
    00:08
  • Living Your Brand: The Sage Archetype
    00:08
  • Living Your Brand The Jester Archetype
    00:08
  • Employee Survey:
    00:28

  • Motivational Intelligence - Emotivators
    19:48
  • The 1st EmotiVator: Assurance
    00:29
  • The 2nd EmotiVator: Challenge
    00:29
  • The 3rd EmotiVator: Connection
    00:30
  • The 4th EmotiVator: Significance
    00:27
  • The 5th EmotiVator: Growth
    00:26
  • The 6th EmotiVator: Contribution
    00:34
  • The 7th EmotiVator: Higher Association
    00:31

  • Intro to Marketing to your Archetypal clients including the Caregiver Consumer
    04:38
  • Marketing to the Innocent Consumer
    04:29
  • Marketing to the Regular Guy
    03:09
  • Preview04:30
  • Preview04:20
  • Preview06:07
  • Marketing to the Creator Consumer
    04:18
  • Marketing to the Ruler Consumer
    03:21
  • Marketing to the Magician Consumer
    05:44
  • Marketing to the Lover Consumer
    03:35
  • Marketing to the Sage Consumer
    02:17
  • Marketing to the Jester Consumer
    02:27

  • Monitor your Organizational Archetype
    00:14

Instructor

Dr Nik Eberl
Chief Executive Officer: The Future Leader Forum
Dr Nik Eberl
  • 3.7 Instructor Rating
  • 388 Reviews
  • 15,513 Students
  • 2 Courses

When I first came to the shores of the Zulu Kingdom, I was astounded to discover that the legendary Zulu King Shaka had grown his Sphere of Influence ??,??? ????? ?? ?? ?????

This is why for the past 20 years, I have been digging through the Archives, visiting the Battlefields and sifting through the Propaganda of the History Books, to uncover ??? ???? ?????? of the Great Emperor

A Secret that is best described by a Formula that is at the Core of the Greatest Brands in History:

PBL = R x E²

In other words, Personal Brand Loyalty is determined by evoking ????????????? ??????? ?????????

??? ???? ?????? why Emperor Shaka was able to grow his empire 10,000 times in 10 Years, was that he attracted the best soldiers and generals to join his Army voluntarily

When he ?????? ??? ???? from the reach of the infamous Smelling-Out Ceremony

thereby leveraging the most fundamental ?????? ???????? ?? ????????, the Principle of Reciprocation - which means you have to

❶ Be the FIRST to Give and

❷ What you give is UNEXPECTED and

❸ Highly PERSONALIZED

When you turn your focus from yourself to others, both in business and in life, doors will open that ??? ??? ??? ???? ???? ??????? – from Company Directorships to TEDx talks across the World & Industry Awards

And the best Way to win ??? ?????? ?? ???? ???????? and build deeply meaningful Relationships that will last you a lifetime, is to elevate others before you elevate yourself

When I applied Reciprocation in my own life (and business) I was able to

❹ build a ?????? ????? ????? (on the likes of CNBC and Carte Blanche)

❺ help South Africa achieve the ??????? ????? ???????? ????? in the history of the FIFA World Cup (92%)

❻ develop Strategic Relationships with Global Leaders, ????????? ? ????? ?????????, Olympian Athlete and one of the most celebrated World Record Holders

And it was as a result of Reciprocation that enabled a Consulting Client of mine to grow their Business ??? ???? ?? ?????

and propelled my FIFA World Cup Book to Bestseller Status with ½ ??????? ?????? in Print

When I started to apply Reciprocation on LinkedIn and promote others rather than myself, I earned ?,?? ??????? ??????? Views in 100 Days

And so can you, thanks to the ?????????????™ ?????????: The 7 Steps to attracting Clients-for-Life on LinkedIn

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