Roderick Jefferson is the CEO of Roderick Jefferson & Associates. He is an acknowledged thought leader and keynote speaker in the sales enablement space. With 20+ years of leadership he has extensive experience in creating sales enablement organizations and sales execution programs that drove significant incremental revenue across some of the most innovative companies in the world. Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce, 3PAR/HP, Business Objects, NetApp, PayPal, Siebel Systems, and AT&T.
Roderick has won numerous awards including being selected as the 2018 SellingPower Top 10 Leading Sales Enablement Consultants, Brainshark 2019 Top 15 Social Media Influencer, 2019 Sales Hacker Top 10 Sales Enablement Consultant, 2019 Linked Top 10 Sales & Marketing Influencer, 2018 SellingPower Top 10 Leading Sales Enablement Consultants, and 2015 SiriusDecisions Sales Onboarding Program of the Year. He is also one of the founding members of the Sales Enablement Society. Roderick is a member of several Advisory Boards, including Capella University, Autobound AI and Selleration Inc.
When he’s not teaching people about sales enablement, Roderick can be found playing bocce, working on his bar b que skills, or designing and editing his family’s home videos.