Applied Marketing Strategies In The Digital Era

Adapt your company to the evolving marketing environment
Rating: 4.2 out of 5 (214 ratings)
7,602 students

You will be able to understand how marketing has changed over the digital evolution
You will be able to learn new marketing approaches and adapt them to your business
You will increase your confidence and skills on digital marketing strategies
You will learn how consumer behavior is changing
You will learn how to build an effective digital presence that drives consumer engagement
You will learn how to create digital marketing strategies that use today's technologies across the customers journey.


  • Students need to have basic understanding of the marketing channels available today
  • Suitable for all businesses: services, products, info products, B2C, B2B


Whether you're have a basic understanding of digital marketing, are a small entrepreneur or marketing professional seeking for a more rounded understanding of digital marketing, this course is perfect for you.

Tap into the new digital era and gain fresh knowledge on the latest digital marketing methods, this course has been crafted for you to directly and effectively apply what you learn to your brand.

This mini course will give you a flavour of the digital revolution, along with its trends, what are the impact of these on your customer journey and on your customers micro moments. Finally we will look at the importance of video content in your marketing strategy. 


Who this course is for:

  • Marketers
  • Anyone who needs to brush up their marketing knowledge
  • Small business owners & Entrepreneurs
  • Anyone interested in changing their career to a marketing one
  • Marketing/Business graduates who are starting their career journey


Founder at The Smarter Crew
Ilenia Vidli
  • 4.2 Instructor Rating
  • 214 Reviews
  • 7,605 Students
  • 1 Course

My name is Ilenia Vidili, my goal and passion in life is to help strengthen your brand and grow your business. I want to create real success for each and everyone one of my students by teaching you modernpowerful digital business strategies that I know will drive sales and transform your brand beyond your imagination.

I have over ten years experience researching the revolution of the digital era and successfully applying my vast knowledge and helping international startups across the globe in a variety of industries with their digital marketing strategies. I want to share my exclusive groundbreaking digital business knowledge with you and teach my students how to succeed in the modern digital era.

I will teach you how to use the power of modern digital marketing strategies to greatly increase your consumer loyalty, explore new tools and trends, drive sales whilst being part of a smart community of driven marketing students.