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Introduction to Data Analytics and AI
Rating: 4.4 out of 5(2,499 ratings)
36,921 students

Introduction to Data Analytics and AI

Develop essential data analytics and AI knowledge to grow your career
Last updated 2/2026
English

What you'll learn

  • Basics of analytics terminology
  • How data is used to make business decisions
  • Identify the ideal analytical methodology for your specific needs
  • Understand ways to collect, analyze, and visualize data
  • Descriptive Analytics and how they are embedded in most organisations
  • An understanding of how predictive models can improve your ability to make decisions in an uncertain world
  • Prescriptive Analytics and how it helps to formulate recommendations of what you should do
  • What is Data Management: Architecture, Quality and Privacy
  • Master fundamental concepts and practices of the analytics life cycle and understand the best practices for each stage

Course content

10 sections50 lectures4h 56m total length
  • Introduction to the course4:04

    Hi, and thanks for enrolling to this course. It is going to be an exciting journey!

Requirements

  • This is a non-technical program, no coding background is required.

Description

This is a non-technical program; no coding background is required.

This course introduces big data analytics, statistics, artificial intelligence, and data-driven decision-making for all business professionals, including those without prior analytics knowledge.

Analytical skills are essential in any business. There is a growing need for employees across all areas to know how to read, interpret, and present data in ways that are understandable across functions and inform decision-making. Analytics is among the top 10 skills requested by employers and recruiters. Almost every company in the world uses data to make better decisions.

This comprehensive course offers a detailed overview of business and marketing analytics, as well as data science. The course materials cover various topics, including data mining, predictive modeling, business intelligence, and machine learning. By studying these topics, you will gain an in-depth understanding of how data can inform business decisions. Additionally, you will learn about tools and techniques such as statistical analysis, data visualization, and data storytelling to effectively communicate insights to stakeholders. By the end of the course, you will have the skills and knowledge needed to make data-driven decisions that can drive business growth and success.

It introduces the different analytics methodologies and how they are used. It is not intended to prepare learners to perform analytics themselves but to help them understand what analytics can do. If you are curious about the different analytics techniques and the possibilities they offer, this course is for you.

The course lasts about 4 hours and includes quizzes, assignments, and a final test that you must pass to earn the certificate.


Who this course is for:

  • Entrepreneurs/Business owners
  • Marketers, Bloggers, Social media managers and in general anyone working in Digital channels.
  • Professionals looking for an up-skill opportunity
  • Finance experts with a desire for making use of their company data.
  • Fresh Graduates that want to get a taste of the different disciplines of analytics.