Free Apple Search Ads Crash Course by SearchAds

Learn fundamentals and best practices of Apple Search Ads
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Power through the essentials of Apple Search Ads, fine-tune your strategy with ASO, and ace your campaign creation tactics.


  • Interest in Apple Search Ads


Apple Search Ads is a rather new ad channel that awaits to be mastered! We offer a compact run-through of what Apple Search Ads is all about. Find out about the correlation between App Store Optimization and Apple Search Ads, learn the best practices to structure and restructure your campaigns.

In this crash course, you’ll learn everything you need to know in three sessions that are covered by our Apple Search Ads Certified consultants.

1st Session: Starting Off With Apple Search Ads

The first session will provide you with an overview of Apple Search Ads from beginner to advanced level and will present the ideal form of a recommended campaign structure.

Outline of the session:

  • What is Apple Search Ads?

  • Apple Search Ads Basic vs Apple Search Ads Advanced

  • Ideal campaign structure

  • LAT On/LAT Off difference

  • Goal creation

  • Tracking the performance of campaigns

  • Automations

2nd Session: ASO & Apple Search Ads

The second session will identify how App Store Optimization can be leveraged to discover high performing keywords to support Apple Search Ads.

Outline of the session:

  • Company Overview

  • How to find the high performing keywords with ASO to support Apple Search Ads

  • Engagement of ASO and Apple Search Ads

  • Actionable strategies to increase your overall performance with ASO

3rd Session: Apple Search Ads Campaign Creation

The final session will be an introduction to setting up campaigns and determining the most effective tactics!

Outline of the session:

  • Basic campaign setup

  • Demographic targeting

  • Best practices & tactics to restructure your campaign

  • Different scenarios w/bid updates

  • How to create custom metrics

Who this course is for:

  • App Developers
  • App Marketers
  • Marketing Executives
  • User Acqusition Managers
  • Mobile Marketing Professionals
  • Mobile App Enthusiasts
  • User Acquisition Managers
  • Head of User Acquisition
  • Business Development Managers
  • Apple Search Ads Enthusiasts

Course content

3 sections10 lectures59m total length
  • Introduction to course
  • What is Apple Search Ads & Why Do You Need Apple Seach Ads?
  • Apple Search Ads Basic vc Apple Search Ads Advanced
  • Campaign Structure


App Store Optimization Expert
Mobile Action
  • 4.3 Instructor Rating
  • 735 Reviews
  • 14,763 Students
  • 3 Courses

Mobile Action is an intuitive App Store Optimization and Mobile App Intelligence platform that helps app publishers rank higher in app store search, get more organic downloads and understand vital metrics that will help them make the right business decisions.

Our all-in-one platform gives everyone from indie developers to large enterprises precise data to gain the competitive advantage. Our products are powered by proprietary algorithms that give you insights that are simply not available on other platforms.

We Know Growth Marketing

Mobile Action was founded in 2013 as an app marketing consulting company. Our App Intelligence platform became insanely popular, so we decided to focus on that part of the business. But our hearts will always be in Growth Marketing and it shows in our platform and our customer support.

Comprehensive Intelligence Data

We give you access to world-class app store data that will help you compete in today’s crowded marketplace. Get ASO Intelligence, Market Intelligence, our proprietary Recommended Actions and more.

Alerts That Matter To You

You don’t want to get the same email alerts as everyone else. That’s why we allow you to customize your alerts, so you only get the information you need. Get notified on app updates, revenue data, new reviews, keywords, biggest movers and more.

Dedicated Customer Success For All

Other companies only provide a Customer Success team to Enterprise customers. But our Customer Success team is available to all of our customers, 24/7. We give you the support you deserve.

Custom-Tailored Recommended Actions

Our platform provides in-depth recommendations on how you can improve your app marketing. These are not just generic suggestions. They are based on your actual app data and competitors.

Pricing That Fits Your Needs

Other App Intelligence platforms make you conform to their pricing plans. We have pricing plans too, but we also allow you to customize what you pay. Pay per keyword, country, category and more. Contact us to find out what we can do for you. We want to grow with you.